Words That Work


Words That Work are a content writing company owned by Kate Collinson. The company provides digital content aimed at helping business websites convey their message through expertly crafted written communications. Run by a passionate owner, Words That Work is backed by 15 years of experience in providing creative copywriting for small and large scale businesses, including ASX top-20 companies.

Words That Work Copywriting Services

Website copywriting

Words That Work offer professional website copywriting aimed at helping businesses grow. Good website copywriting will enable websites to deliver real value to a business, help websites to rank on Google’s first page (for search terms used by potential customers online) and motivate visitors to stay on a website’s homepage long enough to become customers. Your business website is one of your most important marketing tools, so whether you’re building a new site or in need of fresh digital content, Words That Work can provide web copywriting to improve your ranking on Google by ensuring your content is SEO-friendly.

Brochure copywriting

If you are on the lookout for content to make an interesting brochure that will engage your audience and drive sales, Words That Work is a good place to start. Kate Collinson will work with you to create premium copywriting for flyers and brochures that sends the right message to your target audience and boosts sales for your business. Effectively-written brochures are informative and persuasive sales tools for a business, which focus on the benefits of your product or services for your customers. Words That Work brochure copywriting service focuses on conveying your business’s value proposition and including strong ‘Calls to Action’, in addition to providing answers to the ‘How does this benefit me?’ question that readers ask every day.

Video Script Copywriting

With Video Script Copywriting from Words That Work, you can drive sales with video by engaging viewers and turning them into customers. Using this service will do wonders for any business and it all begins with a professionally written video script. By using compelling and concise key messages -including a powerfully clear ‘Call to Action’ in a video – your homepage can come to life. Words That Work can also help with copywriting for videos that can be shared via Twitter, Facebook, Instagram or YouTube, to drive potential customers to your site. Therefore, if you are in need of a video script to convert viewers into customers and increase your website’s search engine ranking, Words That Work can certainly help.

Fact sheet copywriting

Words That Work offers fact sheet copywriting that involves sharing product information with potential customers i.e. highlighting its features and benefits through the use of a fact sheet. Fact sheets offer a fast and simple way to share important information about your company’s products and services with target customers. With either electronic or hard copy fact sheets, you can highlight both features and benefits of your services and products and provide helpful answers to customers’ frequently asked questions. Expert writers at Words That Work can work with you to create persuasive, easy-to-understand fact sheets, aimed at helping to grow your business.

Real Estate Copywriting

Words That Work offers real estate copywriting services, aimed at helping property listings to stand out. The words used in describing a property on the market can determine how quickly it is purchased by a buyer. To make potential buyers interested in a listing and progress to an inspection, a powerful marketing tool such as a skillfully written property description is essential, and can be even more persuasive than photographs (of the property).

Words That Work delivers quick and effective real estate writing. To be effective, the property description provides information about the features and key selling points, making use of language that the target market finds engaging and imaginative.

Case Study Copywriting

Small businesses and big companies alike need compelling case studies to build customer trust. Generally, case studies follow a stable format, introducing the reader to the client and the challenge they face, followed by the solution provided by a business and the positive end result. With case study copywriting from Words That Work, you can have a powerful tool to demonstrate the value of your products and services for your customers. If you need compelling and versatile case studies to summarise the experiences of customers in successfully dealing with your business, Words That Work have the necessary skills you need.

Media Release Copywriting

Words That Work’s media release copywriting is all you need to generate media coverage to build your brand. With well written media releases, you can disseminate your news to the media and within easy reach of potential customers. Words That Work will help your business reach its goals by working with you to create press releases that will build a buzz around your brand, generate interview opportunities and help you stand out in the crowd.

Why You Need a Copywriter

Copywriters provide professionally written content for both printed materials and online channels. Your business uses such content in newsletters, press releases, annual reports, websites, blogs and different means of online advertising to boost sales and generate leads. That is why well-written content crafted by expert copywriters is important. Words That Work provides copywriting services that include learning about your business and translating your passion into effectively persuasive copy.

Copywriting Prices and Writers

The prices charged by Words That Work for copywriting depends on the size of the project needed. By contacting the company, you can get a quote for your project. To make payment, a deposit of 50% of the total amount charged is required before work can begin on any copywriting project. Balance of payment is made after the project is completed.

The Words That Work team is made up of highly competent and experienced copywriters and editors. Only the very best of writers who are passionate about their job are hired.

Website: www.wordsthatwork.com.au/