With more than a billion active users, Facebook provides a rare opportunity for small businesses with limited ad budgets and even big businesses to reach a large number of people. The wealth of data available on Facebook makes it hard to ignore for any business wanting to grow. The effective use of the platform can do a lot for your business.

A lot of people understand that posting on Facebook can grow their businesses but what they do not know is that the period between posts and how you post can further influence your reach and provide better results.

To understand what time to post, how to post or when to post, you can use analytic tools such as Facebook Insights.

To start with, you need to understand what your target audience wants to see and how to reach them.

What should you post?

Let your updates be attention grabbing:

As humans, we have a very limited attention span shorter than a goldfish’s. You want to create a good impression from first glance.Make sure your updates are compelling enough to hold the attention of whoever it is directed.

There are tools like Serpstat that can help you understand the kind of search carried out by your target audience. You can also use the Hubspot Blog Topic Generator for ideas.

You also need to find the right format through which to effectively pass your message.

Video content creates more engagement. Facebook takes video content seriously with the introduction of Facebook Live streaming and other promotions of video content. However, the format you use is dependent on your understanding of your business and target audience.

There are other types of update formats such as links, images or texts.

If all you want to do is to create more awareness for your brand, then pictures and videos work just fine, but if you want to drive traffic to your website, you should focus more on texts and links. You should also ensure that when users click on the link that takes them back to your site, they are not disappointed by site metrics like speed, design and user friendliness, by using good web design and hosting platforms such as NZ Domain Name Registration & Cheap Domain Names | Domains4Less.

To check how your posts do, you can use an analytics tool to know how each piece of content is received.Facebook Insight makes this easy with the provision of different types of analytics.

You may take note of the view reach and engagement of your posts by checking through the ‘Posts tab’ that is found by navigating through the drop-down menu at the top right corner of your Facebook Page. The ‘All Posts Published’ analytics in the Posts tab helps you to get a handle on how individual posts did with the audience. You get to see the kind of reaction your posts generated. Regularly using this will help you to determine the type of content to post as you will be able to see how many times people interacted with each of your posts.

The People’s tabs also allow you to understand the demographics of those engaging with your content. You will be able to know if they are your target audience and this will help you improve or change your strategy as the case may be.

How should you post?

Plan your posts:

Yes, you heard right. You need to have a plan. You cannot randomly post content without any flow. Choose the topics you want to cover and create a content calendar for them. If you are posting every day, twice a day or every two days, be consistent. Scheduling gives you time to create the content you want to share.

However, you should leave room for flexibility to keep up with timely topics. This flexibility gives you the ability to quickly react to news of accessories worn on a red carpet supposing you sell female accessories.

When should you post?

Facebook Insights also comes in handy here. It provides you with the principal metrics that help you determine exactly when to share your content.

The Posts tab allows you to know how many fans saw your posts any day of the week and how many fans see your posts in an hour. This helps you understand when is the right time to put up your posts. Be advised however that the time when your fans are online doesn’t necessarily translate to a good time to post. You should target a time between when people are posting and when the least overall posting is being done, thus increasing your visibility.

A HubSpot article suggested you may want to target Thursdays and Fridays, but a sound understanding of the Posts analytics should help you come to the right decision on what works best for you.