Website Content

Are You Sitting Comfortably? Then Let’s Begin . . . the Art of Storytelling
Are You Sitting Comfortably? Then Let’s Begin . . . the Art of Storytelling  For as long as there have been people, there have been stories.  They were told around campfires, in the shelter of caves, in great castle halls, in a child’s bedroom.  Stories have cemented their place in our culture, in our very way of life as human beings.  We grew up listening to stRead More
The Balance between Quantity and Quality in Your Website Content
The Balance between Quantity and Quality in Your Website ContentMany businesses are unaware of the appropriate length for website content. Copywriting costs money: the longer the page, the more it will cost. So it’s easy to want to opt for the shortest word count, but it’s not always the best choice, editorially. Deciding on the optimum length for aRead More

The Importance of Proofreading Your Website Content
The Importance of Proofreading Your Website ContentWhen writing website content, most people become concerned with article topics and search engine optimisation. While these two factors are hugely important, sometimes another imperative aspect is forgotten: proofreading. As good as your staff writers or your hired writing agency may be, there is alRead More
Best Tools to Help You Polish and Share Written Content
Best Tools to Help You Polish and Share Written ContentA professional web design company that’s worth its salt, like InfintechDesigns will tell you well written content is one of the key elements when it comes to designing a great website. Not just well written content, but content that’s packaged to deliver clear and relevant information to its audRead More

The top Antivirus Protection for Copywriters in 2017
The top Antivirus Protection for Copywriters in 2017As a copywriter you are constantly scouring the web looking for ideas, sources and rich media to use in the formation of your opinions. That puts you at risk of encountering viruses. A slow computer is the scourge of any professional writer, so you need to get adequate protection to ensure there is Read More
Content That Fits the Way We Think
Content That Fits the Way We ThinkIf your copywriting doesn’t resonate with some part of your reader, then it might as well just be gibberish. It’s that mental connection, that feeling of something speaking directly to you that opens up a reader, emotionally, to your website. If you want to sell a product, you must first get youRead More

The 20 Biggest Content Mistakes That Websites Make
The 20 Biggest Content Mistakes That Websites MakeA website puts the most powerful tool for communication right at your fingertips. Whether your website is career related, for ecommerce, blogging or any other reason, you have the unique opportunity to connect with the world and have your own say. How you go about saying what you want to however, isRead More
Content Writer vs. Copywriter – What does Each have to Offer?
Content Writer vs. Copywriter – What does Each have to Offer?Many people look for the services of a copywriter, when what they actually need is a content writer and vice versa. This is probably because they often mistake one for the other, but this post is about to clear that up. What differentiates a content writer from a copywriter is actually quite subtle Read More

Guide to A/B testing: An Introduction
Guide to A/B testing: An IntroductionWhen used properly, A/B testing can be a life saver for an online business. A/B testing helps you determine the best copy to drive the kind of leads and conversion rates you desire from your websites and marketing efforts. So, what is A/B testing? A/B testing: What you need to know Before defining ARead More

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