When producing blog content many forget about one thing, structure. While the focus should always be on producing high quality content because that will get the most visitors, you should also take a good look at your blog structure strategy. One of the best approaches to help drive readers to your site and make you friendly to search engines is Silo structuring.
What is Silo structuring?
Silo stands for isolation. Much like a farmer will isolate his different crops into separate storage silos this is how you should look at your website. Instead of agricultural silos you will work in theme categories and try to keep your website content from traveling into more than one category when writing your blogs.
When linking your own blog content you need to always remember two things: Structure for humans, but make sure you are aware of the latest search algorithm trends. You are probably asking yourself how exactly you do this without crossing content. There are a few simple tricks that will assist you in achieving a nice silo website content structure.
Keep the categories separate
When you link to other posts use nofollow attributes every time you link to another category
Link directly to posts
Never just link to a tag or a category but rather link directly to blog posts.
Link often between the posts!
When you start to work on silo structuring it can be so easy to just link to old posts in newer posts. However, if you truly wish to focus on structure for your blog go back to old posts, update those old posts with links as well. The longer a post has been on your website the better page authority it is likely to have.
Theme the website content in your categories carefully
Everything on your website should be unique, have its own titles, and metadata should be unique. When you are working on your categories make sure the blog posts in a category all have similar themes, and that the seed keywords are related. This will help the Google robot and other search crawlers to understand what that section of your site is about. Expand your categories so that they collectively sum up the overall theme of the website.
Once you have silo sectioned your blog, and have linked everything relevant together, you should turn your attention to reaching an audience. Know who your target audience is and aim your content at the questions they are asking. Semantic search now means you need to write your website content so that it matches the intention of search engine users, rather than just keywords. Write naturally for your audience on topics they are interested in.
Utilizing newsletters and newsletter software will help your audience feel they are connected to you when they come to your blog, and will also help to drive them to fresh content.
An effective, well-thought out silo structure, and high quality blog content will get you traffic and page rank. IT isn’t just about getting people in, it is about getting them to act to. You can have thousands of visitors a day, but if the copy and ideas don’t make your visitors feel engaged they won’t stay, or come back for that matter. Your content should fit within your niche and tell a story; make it human.