Google is placing a higher priority on top quality written content with its new SEO algorithm. When putting a focus on SEO writing in your content, there are several things you need to keep in mind in order to get the best of new Google ranking system; let’s take a look at some tips for avoiding some of the new punitive measures.
4 Types of Content to Put on Your Site
No matter what type of content you put on your site, you need to make sure that the material is wholly original. Don’t just find content from elsewhere and add it to the website – generate your own industry relevant ideas and put some serious effort into the writing.
When you begin to write resource material, you should think about uniqueness and comprehension. Make sure that your visitors won’t have to do any additional research of their own, once they have read your information. You want them to feel like they’ve found an in-depth location for all the data they need, not a complex wall of jargon, requiring further study.
Keep your readers in mind when you work on this type of content: what do they want to see? What will be useful for them? If you have an interactive site or are frequently inundated with emails, focus on responding to them as quickly as possible. This type of content can be a very useful resource for maintaining loyal readership and generating a strong business reputation.
Data & research
Customers, and readers, will come to your website if they think that you know what you’re talking about. Popular, data-heavy types of content can include case studies and even ebooks that tell the reader you’re knowledgeable about your chosen field (although, don’t make it too data heavy, otherwise they may find it boring).
It may take a lot of work to generate this type of quality material, but it will pay off in the end with repeat visits and custom.
It’s a well known fact in that DIY tutorials are one of the most popular forms of online content – people love the chance to learn something new, and prove that they’re capable of solving problem. If you have a niche that allows for this, write quality and original tutorials to keep readers coming back for more.
One of the best things about this kind of material is that it can be easily shared across social media, meaning it has a high chance of going viral.
4 Types of Content You Should Avoid
Viral only content
While it’s a huge bonus if your material goes viral (indeed, many businesses hire external staff to try and improve the chances of their content going viral), using content such as images or link dumps is a bad idea. Infographics should also be avoided in general, as the new Google algorithm doesn’t recognise them.
If you just copy an article or jump on a current trend, your site is likely to get buried beneath the others doing the same thing. Generally, you’re unlikely to get much value out of low effort, populist content and, in some cases (depending on how poor the writing is), you could receive punishment from Google.
Stay away from content farms or companies that automatically create content for you, regardless of its theme or relevancy to your website. Your content should always be niche, original and professional if you plan on having your website rank highly amongst search engine listings.
When you write content purely for monetization purposes, it can be very obvious and might, subsequently, be flagged by Google. Not only does it tend to annoy readers, but it can make your content appear paper thin and lacking in substance.
Following these simple, common-sense guidelines, whilst always ensuring that you are writing with your readers in mind, should drastically improve the traffic and ranking of your website. While we may never know fully what goes into page ranking, quality content will always reign supreme when it comes to the algorithms of the biggest search engines.