The introduction of the Panda algorithm has been seen as a positive change for some sites and negative for others. If a site has low-quality articles, published purely for search engine ranking purposes, then Panda is going to present a problem. However, whilst Panda has been highly effective at identifying higher quality sites and rankings, it can occasionally penalise a site incorrectly.
If you find that your site has been dealt a penalty by Panda; the best thing you can do is remove the offending article, then follow this guide to keep the site in compliance with the algorithm’s rules.
Write high-quality content
It may be the most common tip, but the importance of writing high-quality content cannot be overstated. The better your website’s content quality, the better your subsequent search engine ranking will be. When writing your material there are a couple of things to keep in mind:
- Write longer articles – Retaining the quality.
- Write to inspire – Keep your style unique and personable.
- Write to solve problems – You want the reader to enjoy the article and find answers.
Make sure you know who your audience is, and what they are looking for. Ensuring that your content is niche specific will go a long way in helping you avoid a Panda penalty.
Remove low-quality items
If high-quality content bumps you up the ranking and increases site traffic, then logic dictates that low-quality material will do the opposite. The worse your written material is, the more likely you are to be penalised by the Panda algorithm. Google is currently taking low-quality SEO writing very seriously and they will drop your site’s page rank or worse, remove your site completely from their listings if you are a regular culprit.
Make sure that you take full advantage of your Google analytics and thoroughly check every article being published on your site. If you see anything with more than an 80% bounce rate, it either needs to be heavily edited or completely removed.
Items you should remove to keep from a Panda penalty
Remove copied content: If you have any copied articles on your site, they should be removed immediately. Once the content is deleted, don’t forget to use the robot.txt file to stop bots from indexing old or unnecessary content from your site.
Learn basic SEO optimisation: If you truly wish to make sure your site receives a high ranking, you need to keep on top of SEO trends. SEO is a living, evolving thing, which is always developing with new search engines – it’s imperative that you keep up to date with these new expansions and incorporate them into your website’s content creation process.
Use a friendly theme: Make sure that your website theme is clean, user-friendly and SEO optimised. You also want to pay close attention to loading times (take a close look at widget scripts, as they can often take a long time to load). If your website appears too cluttered, or visually ‘noisy’ or suffers from long loading times, then readers are not going to return.
Build backlinks: Building your backlinks has always been an important part of building your ranking on Google – this hasn’t changed. However, you need to make sure that you’re not spamming other sites. If the Panda algorithm notices anything resembling spamming activity, then it’s likely that your website will receive some sort of penalty.
Always remember that Panda is just a set of rules that Google developed to encourage quality websites, and cut down on low-effort websites, lacking in substance. No type of SEO content writing is ever going to be perfect, but following these basic guidelines can massively improve the quality of yours.
Always make sure you keep your site as natural and appealing as possible – it can be overwhelming to write directly for bots that crawl websites, so it’s best to focus on a few SEO rules, whilst keeping the majority of content interesting and informative for your actual audience.