The Quick Word Company

The Quick Word Company is an award-winning organisation, based in Hong Kong. They are copyrighters who work with businesses, agencies and start-ups in Hong Kong and beyond. The company was started in 2013 when sisters Cruzanne Macalligan and Ellie-Kate Macalister discovered there was a need for home-bred, quality English copywriting services. They aim to provide businesses in Hong Kong with a local copyrighting service, as good as what they would find in places like London.

The Quick Word Company are creative wordsmiths, recognised for their brilliant style of writing and impressive storytelling skills. They are a team of international creative thinkers, service and industry experts, storytellers and editors. They like to take on copy challenges, helping brands connect with their audiences using purposeful, conversational copy.

They are not afraid to take whatever new challenge comes their way and promise to shake up your ideas and turn them into invaluable, compelling, creative, chatty, snappy, smart, original, and eloquent copy.

The Quick Word Company promise to provide businesses with the words they need, as they need them. They are ready to work with brands every step of the way, from content strategy and research through to finished material for both offline and digital platforms.

Copywriting Services

The Quick Word Company excel in providing a wide range of copywriting services for businesses and start-ups. This includes digital and offline expert copywriting for businesses, agencies and start-ups in just about any industry. Some of their copywriting services include:

  • Creative Copywriting

The Quick Word Company do way more than produce copy simply for SEO. They are able to weave powerful content that can help brands connect with their audiences better than ever before. They work with companies to create a tone and voice that is consistent with their brand identity. If you need content that truly and deeply connects with your audience better than ordinary copy can, The Quick Word Company are a good choice.

As strategic thinkers, they have worked with businesses on advertising and creative campaigns, creative direction and production and designing creative concepts.

  • Speeches and Presentations

The writers at The Quick Word Company can be relied on to turn any presentation or speech into one that deserves a standing ovation. Give them a rough sketch of what you would like to say or let them handle it all from start to finish. Either way, they will deliver.

  • Corporate Communications

From customer newsletters to employee engagement and everything in between, The Quick Word Company offer copywriting services for corporate communications. They will convey your message in an inarticulate manner that best suits your brand and the narrative you have in mind.

  • Brand Communications

The Quick Word Company can help any brand build reputation with their customers, using their excellent copywriting skills to create effective brand communications. If you need help crafting your brand story, brand values, brand manifesto or brand proposition statement, their expert copywriters can assist.

  • Scriptwriting

Script writing is hard and can seem like an impossible task if you don’t quite have the talent and experience. Finding a good scriptwriter can even be more difficult, but with creative writers like The Quick Word Company, you can be assured your creative projects will have the direction they need from good script.

  • Tone of Voice

For businesses who are having trouble defining their unique tone of voice, The Quick Word Company has the perfect solution. Because they are thoughtful storytellers, they can get right at the heart of your business and dig out the perfect tone of voice for you.

  • Blogs

If you want your blog posts to be written expertly, The Quick Word Company will deliver. With them, your blog can become a more powerful marketing tool and a chance to connect deeper with your audiences, rather than just another page on your website.

Is The Quick Word Company good with SEO?

Yes. The Quick Word Company understand what goes into good SEO, including targeting the right keyword phrases and much more. They understand that excellent SEO goes beyond keywords alone and they draw from their copywriting experience and successes with other businesses, to create content that appeals to your target audience, as much as it does to search engines.

How do you get started working with The Quick Word Company?

The Quick Word Company connect with businesses and people who want to work with them via emailĀ or phone (+852) 3618 5873.

How many brands have they worked with in the past?

The Quick Word Company has written both digital and offline content for more than 190 brands, including the Hong Kong Polytechnic University, Delta, Atura Hotels and Hong Kong Country Club.


The Quick Word Company team comprises creative thinkers, experts in various fields, brilliant storytellers and editors from across the world. One of the founders, Cruzanne Macalligan, is a
scriptwriter, poet and columnist who has experience writing and creating in the world of branding, public relations and publishing.

Ellie-Kate Macalister (who is also a founder) used to be a TV host for a Chinese travel show before she entered the world of writing. She is adept at building content strategies and very particular about the finer details, as much as she is the bigger ones, making sure every task is delivered on time.