The Professional Writer


The Professional Writer is a writing agency created by Lyndall Guinery Smith to help small businesses stand out, attract clients and secure new business opportunities. Savvy business people hire The Professional Writer to save time and effort, while enjoying excellent marketing copy on time and within budget. The company provides a wide range of business communication, including web pages, magazine articles, training programs, marketing copy, newsletters, biographies, personal profiles, company profiles and more.

Copywriting Services

Professional Business Plan Writer

When you need help writing a business plan to impress your readers and portray your business in the best possible light, a professional business plan writer is the best option. The Professional Writer provides assistance with business plan writing by working with you in the capacity of a facilitator and project manager to research, write and structure the required information to plant your business firmly in the spotlight. Lyndall works within the required structure to create a customised plan which the reader will find interesting and persuasive. She also provides knowledgeable guidance and suggestions for the kind of content that organisations, banks and other financial institutions will find appealing.

Company Profile Writer

A well-presented company profile plays a big part in differentiating an organisation from its competitors. This is what The Professional Writer aims to do with its company profile writer services. To be effective, this digital content writer creates a balance of well-chosen words that can deliver the required message. The Professional Writer works hand-in-hand with clients to create an outstanding profile by asking the right questions to gain a real understanding of the business and create the most appropriate content for the target audience.

Real Estate Writer

Without a professional real estate writer, businesses and individuals can be stuck trying to make speedy and profitable property transactions. The Professional Writer offers the chance to stand out as the local Real Estate expert. This writing agency has more than 20 years’ experience in property, backed with an understanding of how the industry works. With this Real Estate Writing service, property investors, real estate agents, prestige property or home magazines, and luxury holiday accommodation websites can access professionally written property descriptions that will impress vendors and potential clients.

Professional E-Book Writer

E-Books are great tools for educating people about a company’s products or services, encouraging engagement with customers and establishing oneself as an industry expert. The Professional Writer provides professional E-Book writing services that can be used to answer questions a customer’s audience repeatedly ask by including well-written, relevant information about the business. A professionally structured eBook can build a company’s profile. The Professional Writer is a knowledgeable and expert eBook writer that typically takes the time to work with customers to create an E-Book or a series of E-Books that are informative and achieve the objectives intended.

Professional Web Page Writer

The Professional Writer offers professional web page writing services for people who need quality website copy, but are unable to write it themselves. For business owners, it can be difficult to evaluate your business as objectively as an outsider would. Usually, people browsing a website form their first impressions about a business and its people through online content. The Professional Writer takes the time to understand the customer and their business to then write compelling and persuasive web copy, to help prospective customers get to know and trust the business.

How Important Is A Quality ‘About’ Page?

The ‘About’ Page of a website is one of the first pages potential customers visit. This is because they are trying to find information to help make the decision to do business with you. A quality ‘About’ page can be all that is needed to make readers like and trust you.

Attention therefore needs to be paid to what the ‘About’ page is says about your business. To ensure your website attracts more visitors and improves the chances they will buy from you, good quality well-researched keywords need to be woven into the article, because of the important Search Engine Optimisation (SEO) benefits they possess.

Why You Need a Professional Profile for Your Company

In many cases, it is difficult for a business owner to write about themselves or their own company. Working day to day in a business can make it difficult for the owner to see things from a clients’ perspective. A professionally-written company profile will wow potential clients and give them the extra push they need to convert. Digital copywriters work with customers to learn about their business and compile the profile that will best suit the target audience i.e. existing and potential clients.

What You Need To Know When Choosing a Business Plan Writer

Business plan writers should possess certain qualities and qualifications to be able to competently provide the services you require. Experience is key, especially in preparing polished and effective business documents. The writer must have a clear understanding of how businesses work and a successful record in helping other clients achieve their goals. In addition, they must be available for one-on-one work without outsourcing. The Professional Writer and a host of other digital copywriters possess these qualities and more.

The Professional Writer Prices

The price charged for writing projects depends on the volume of work required. The Professional Writer has a flexible pricing scale, with prices varying according to work. As long as all parties involved adhere to the terms of the copywriting contract, upfront prices stated remain constant, except in situations where changes in direction are made to the initial brief.