If you plan to publish blog articles, whether they are through guest posting or on your own blog, social media imparts a strong influence. This is because consumers want to read material that connects with their personal interests. As a result, social media has become, and looks set to continue to be, a dominating factor in online marketing.
Social Media – A Continuing Phenomenon
According to the Social-media Advertising Report, which covers current market trends and growth predictions, social media ads will continue to exert their influence over the marketplace through 2018. At that time, it is predicted that the money spent for such advertising will reach $14 billion, all of which amounts to a compound annual growth rate, or CAGR, of around 18% for a 5-year period.
The Reason for Organic Link Building – Click-through Rates
The Social Media Strategies Summit adds that personalization is very important to almost 75% of online consumers who like to shop or make buying decisions online. According the marketing publisher, personalized e-mails have also been shown to increase the amount of click-throughs by almost 15%, thereby converting an additional 10% of respondents into customers.
Devising a Plan of Action
With these statistics in mind, it is imperative that any guest poster devises a strategy for combining social media with their posting activities. Before you begin to post however, you first want to align yourself with a reputable, authoritative publisher who is directly associated with your industry. It pays to be selective when choosing guest blogging opportunities, as Google, in particular, takes a dim view of writing guest posts merely to produce links back to your site.
Where to Place Your Focus
Therefore, you have to think about the type of connections you are making when writing guest post content. That is where social media comes into play. When you concentrate on affiliating your blog with popular blog sites in your field, then social media becomes the proverbial icing on the cake.
Take Time to Appraise the Situation
Statistics show that Facebook continues to lead the field in sharing information about company products and services. Of course, Twitter and Linked-in are good sites to include for connecting blog posts too. However, before you post and link, you need to ask a number of key questions. According to the American Institute of CPAs (AICPA), you can develop a strategy for both posting and social media integration by considering the following criteria.
- First ask yourself what is unique about your organization and what sets it apart from its competitors? How do customers regard your products and services? Define your core values to develop a voice that can be easily recognized through each of your social media channels.
- Next, ask yourself who you wish to target. Answer this question by developing a profile of your ideal client. Include psychographic details – that way you can better visualize who, specifically, is drawn to your product or service online. Also, what social channels does your audience prefer? You can obtain this information by regularly tracking engagement.
- Thirdly, think about the kind of resources you have at our disposal to manage your social media accounts. Knowing how you will oversee those walls and platforms will help you better determine your objectives throughout the year.
- Ask yourself how you want to develop your online presence when using social media. If you are a beginning guest poster, for example, then your primary goal might be directed toward enhancing your online reputation. Narrow the focus of the content to make it easier to build relationships through the channels you use, to support your guest posting activities.
- Finally, ask yourself what kind of metrics you will be utilizing to determine social media performance. Social media, when used properly, results in more engagement and extra followers. You can measure performance, in that case, by gauging the click-through rate, the number of blog comments, the extent of interaction and the number newsletter subscribers. Use at least two of the aforementioned metrics to determine how to proceed with your future guest posting activities.
Making the Best Use of Your Time
Guest posting involves making the best use of your content writing and link-building time. Therefore, make sure you partner with a publisher whose blog is well-recognized. Doing so can only enhance the use of social media, in building your business and receiving a greater ROI.