The UK is rich with agencies carrying out Copywriting services. Most of these agencies have become big brands recognised globally and have carried out services for giant companies.
Like Daily Posts UK, most of these brands have been around for a while and can be identified as pioneers in the business. Although there are many new Copywriting firms pulling weight in the country, the older ones, being experienced as they are, still operate in a league and class of their own.
One of these companies are the Rule of Three Copywriting studio. They operate with a peculiar style of infusing rich words into copy, and working with persuasive psychology. Most of their services, though, are in line with ours at Daily Posts, but there are margins of distinctions when it comes to how we get things done.
We will tell you about the Rule of Three, their style and approach to copywriting, and the level of similarity and difference they share with us at Daily Posts UK.
About Rule of Three
Rule of Three is a copywriting company based in Oxford, with branches in Paris and London. This copywriting studio have stood out from the crowd over the years and can be identified as one of the pioneers of modern day copywriting. With their unique approach to creating compelling content and a powerful style of communicating through persuasive language, they have made their mark as a top content making entity.
Integrating a chic style into the copywriting process is not an easy feat, but Rule of Three have shown it is possible. They blazed a trail by founding their identity on the principle of the holy trinity of writing – The Rule of Three. This style of writing is known for its resounding, resonating and reverberating effect on its readers. Their three-step angle involves: Awareness. Affect. Action. This approach, coupled with clever writing execution, has proved to be very effective, judging from their success over the years.
Their self-proclaimed title as ‘Artists of persuasion’ and ability to make ‘Customers out of readers’ can hardly be debated. They have attracted some of the biggest brands out there and turned them into dedicated clients, creating enticing copy for a number of popular online giants and automobile manufacturers.
The studio is led by four highly experienced directors that oversee different layers of the company: Content strategy, Design and Development, Trans-creation and Copywriting.
Rule of Three copywriting studio offers a wide range of services and provides bespoke content making strategies, geared towards converting site visitors into dedicated customers. They have erected a range of structured disciplines that fuel their service model to produce desired results.
Their copywriting services include:
Search Engine Optimisation (SEO)
Rule of Three also run copywriting training lessons for new up-and-coming writers who wish to build a reputation for themselves as copywriters.
They also go beyond the natural copywriting spectrum to provide a broader scope of services within the digital sphere. These services include: User Experience (UX) development, scripting and screenwriting, television and film treatment, print and media, as well as brand language.
Another impressive part of their business range is the translation service. Their network of translators are constantly on standby to help brands expand their reach by providing real-time language translation for platforms located outside their operating region.
What Copywriting services does Daily Posts provide?
Our services are almost identical, however, we approach things like pricing, customer relationship and work process differently.
We produce engaging and enticing copy for different content types including sales, web pages, blog posts, email advertising, social media, press releases and lots more. We are also involved in content strategy, SEO Copywriting, marketing copy, micro copy, technical copy and others.
We have worked with brands from different fields of expertise and industries including the manufacturing, technology, agriculture, advertisement, entertainment, sports, real estate, finance, care, and hospitality industries.
Our writers possess the versatility and skill to produce copy for any content in any niche.
What is Copywriting?
Copywriting is a crucial aspect of online marketing. It is the skill and style of tactically delivering words that can attract, glue and persuade a reader to take a desired action. The words engineered in copywriting are designed for the primary reason of promotion. The words are targeted to a specific base in order to catch their attention, speak about an issue that resonates and relates to them, and finally offer a product as the solution.
It’s not as easy as it sounds. The art and science of copywriting involve a deep need for versatility. Players in the field are often required to make content for different businesses across different industries. That is why copywriters are often called polymaths.
The entire world of business (being dependent on the internet for survival) has come to understand the importance of copywriting. A business yet to involve copywriting professionals and online marketers could be easily said to have no plan for growth.
How do The Rule of Three and Daily Posts carry out their services?
Daily Posts and The Rule of Three create useful and relevant content that holds a reader’s attention with the goal of making them customers.
For the Rule of Three, Copywriting is an art of persuasion. They “engage minds and elicit response”. Their target is to create interests and turn those interests into action, which is fundamentally what Copywriting is all about.
With Daily Posts, the story is not so different. Our goal is to ultimately fuel a reader’s interest and morph it into a burning desire to take action. To do this, we craft our words carefully and systematically to carry the readers from line to line and increase their willingness to take action with every paragraph.
Who is a copywriter?
A copywriter is any individual or organisation skilled in the art and business of copywriting.
What do copywriters do?
They provide online content geared at turning site visitors into customers. Their job is to promote a brand through the various platforms of the internet, which include blogs, e-mails, social media and a client’s site. Copywriters can also channel these potential customers to the website of their clients.
Who hires a Copywriter?
An individual copywriter could be hired by a corporate copywriting firm like ‘Rule of Three’ or can be a freelancer that directly works with clients on an ad-hoc basis.
What’s more, a freelancer can choose to take jobs from corporate firms who have a heavy schedule to deal with. When the copywriter is inundated with a huge amount of work, they commonly offer jobs to another copywriter or an agency.
However, the true employers of copywriters are their clients. Clients (or employers) of copywriters and copywritting companies are mainly businesses who wish to adapt a style of content that can help attract visitors and customers.
Who hires Daily Posts and the Rule of Three?
Daily Posts and the Rule of Three are both corporate Copywriting firms. Their services are hired by businesses and individuals who need content for their web pages, blogs and other platforms.
Daily Posts works with businesses regardless of field of expertise and can make copy for any content type. We have dealt with many big UK and global brands over the years and created successful copy.
The same goes for the Rule of Three. They have produced content for leading brands in the UK and beyond for many years and are considered a top copywriting agency themselves.
What is Search Engine Optimisation?
Visitors and readers don’t magically appear on a website. Chances are they might have never heard of the site. They are funnelled to the particular site through different platforms on the internet – the most prominent being search engines.
That’s what Search Engine Optimisation is all about: doing what’s necessary to draw potential clients to websites through search engines. It basically involves fashioning the content and structure of a website to the specification of a particular range of keywords in order to rank higher in search results.
How do companies like The Rule of Three and Daily Posts use SEO and Copywriting to promote brands?
When the SEO tactic has been employed, the reader is handed over to the copywriting process to be convinced and converted. From there, it’s up to the company’s sales team to complete the cycle.
Daily Posts attacks SEO through different angles. Our work involves doing a thorough research once we have gotten a job offer from our clients. We identify certain elements necessary to boost the rankings of our client’s website on search engines result pages. These elements include content types, length, and keyword. After these steps, we increase the backlinks of various pages on the website to boost rankings further.
How much do the Rule of Three charge for their services?
Copywriting companies differ and so do their charges. Contents also differ, as so do their prices. A largely technical project or content could be charged higher than simple contents like landing pages or profiles, so prices vary. For the Rule of Three, their prices vary according to their policies and content delivery.
How much does Daily Posts charge?
We charge in seperate plans for different content categories. Our plans include:
- $2 per hundred words for plain and basic content which is also high quality
- $3 per hundred words for excellent copy used for content that includes guest posts, landing pages, blog posts, press releases, and more
- $5 per hundred words: our premium content plan which covers high quality, deeply researched and top-notch content for clients that need something extra
- $8 per hundred words: for technical copy and cumbersome content
Our prices come off as affordable for the kind of quality we produce.
Customers are the lifeblood of any business. To maintain them and grow their numbers, part of what you need is a copywriting service. With Daily Posts, your business can reach its next milestone, you can increase your customer base and communicate effectively with your current customers. Sign up today to enjoy copywriting at the highest level.