Your store carries the right products; products that serve a purpose, awe and revolutionise. But, without the right message to attract potential customers, these products may waste away in the store and warehouses. For your products to leave the store and get into the hands and lives of customers, you need a copy that brings them in. Whatever products you sell; whether handmade, crazy, innovative, exotic or whimsical, you need the right standout copy that will get your message out there.
Catalogue content is useful for showcasing how the features of your product can benefit your customer in as few words as possible. In our experience as catalogue copywriters, we have come to notice that catalogue copy engages and performs better with its target audience when there is a focus on how the product can improve the life of the reader. We can deliver you this content that compels a reader and convinces them that your product is the best in the market for them.
Your catalogue may contain many beautiful images – some of which capture the consumers’ attention and even tell a fantastic story. However, the truth is that images alone are insufficient for driving conversion and generating sales.
Why? Because they are just product images. When consumers look at them, they may see elegant clothes, gorgeous shoes or body cream, but that is all the images tell them, and that isn’t enough to compel them to make a purchase.
Describing your product as Feature A with the assumption that consumers will understand what it is and what it does is not a healthy approach to adopt if you look to sell your product. Rather, it is better to describe your product in clear light that explains what Feature A does and what consumers stand to benefit from the product. By doing this you have successfully tailored a good sales copy.
If your sales pages aren’t converting as they should, your content is probably poor. With a professional copywriting agency like Daily Posts, you have access to product description writers who weave words and turn phrases to inspire audiences to take action. We specialise in SEO techniques and writing strong ‘Call-to-Action’ statements.
Just what kind of experience are you looking to sell your buyers? Do you want a basic product copy that merely lists the relevant features or rather a personalised one that goes directly to the heart of the consumer?