To a large extent, the success of your business is determined by your brand’s reputation. Nobody wants to associate with failure, whereas success will naturally bring in more customers. When people see you are an authority in your chosen niche, they feel more confident doing business with you, and there is no better way to show that you are an authority on a subject than by blogging about it.
Blogging has come a long way to becoming a very serious venture; one which is capable of boosting your business significantly. With the right tools, it holds many benefits for your business including solving some of the most daunting issues your website has been experiencing. However, it is not enough to know how important blogging for your business is. One must know how to tap into it so that it yields the desired results. It is possible you have been blogging for years to supplement your other SEO efforts to increase traffic to your site and have been failing.
Why did you create a business website? Was it because everyone else told you it’s the right thing to do? Is it to compete with top brands? Establish yourself as an industry authority? Win the hearts of visitors and customers with your helpful content? Or to increase dwell time, leads, organic traffic and conversion?