What is Direct Response Copywriting?

Business has changed so much in recent years that it takes a lot more than having great products and offering invaluable services to stay ahead of the competition. In the first place, there are just too many brands offering the same products and services that customers often can no longer differentiate between good brands and merely acceptable brands. Additionally, today, customers are wired to guard themselves against advertisements. Regardless of the form in which the marketing spiel is packaged, people have taught themselves to be wary of any form of marketing message. For this reason, it is becoming increasingly difficult to connect with potential customers, although it’s not impossible.

 

What Is Direct Response Copywriting?

James Cummings on Content and Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.


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After succeeding in getting them to your website, you need to move them further down the conversion funnel from being simple visitors to customers. To achieve this, you need a message that will lead them all the way to the action. This may be on the spot sale, lead generation or a simple opt-in to a subscription service. Direct Response Copywriting is the secret weapon that can bypass the hardwired guard of customers and tap into the emotional triggers in their brains.

Direct response copywriting is a message that evokes the right response in the reader that leads to the expected action. Unfortunately, not everyone can craft direct response messages. This is where we can help. For expert copy that hits the mark every time, you can rely on Daily Posts copywriting services.

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What is Direct Response Copywriting?

These days, the way ads are consumed has changed the way they are being packaged. It is no longer strange to see a lot of boring marketing copy on websites, landing pages and even offline promotional materials. This copywriting technique can only place your business on the same level with the competition; after all, it is like you have nothing different to offer.

However, rather than stick to what is accepted as the conventional style of writing, you can opt for a more in-your-face copywriting style that is designed to push the emotional buttons of your target audience. This is known as direct response copywriting.

Direct response copywriting is like a car accident, no matter how much you don’t want to, you can’t help but look.

Our direct response copywriting service at Daily Posts uses attention-grabbing headlines, persuasive sales message and catchy call to actions to move your visitors further down the conversion funnel.

If you want to boost your conversion rate, increase revenue and grow your business, then it is time you try this revolutionary method of writing marketing copy.

Why do you need a direct response copywriter?

Today’s business world is filled with a myriad of information that most likely confuses rather than enlightens the customer. To meet your sales and conversion expectation, you need content that is clearly different from what is currently available and speaks directly to the heart of the readers, propelling them into taking the desired action.

Direct response copywriting is an extremely important tool that can help in driving the growth of any business, especially those in the ecommerce niche. If your aim is to build a strong voice that will reach and engage prospective customers, you should focus on creating marketing copy that can trigger the right emotional response in the customer.

As easy as this may seem, not everyone can write content that is as effective as this but knowing when to hand over certain tasks to the professionals is one of the keys to business success.

Our professional writing agency, Daily Posts, has the type of talented and experienced writers that can craft marketing copy that will compel your prospects to take the action you desire.

Need more information on how this works? Call us on 02380 970979.

You can bore them to death, but not into buying

There are two types of messages: the one that gets read and acted upon quickly and the one that doesn’t get read and is deleted quickly. Which of these two does your marketing copy fall under?

People are always interested in something new, something attractive and something catchy. If you can give this to them, you will attract their attention. The same rule applies to your marketing copy. When your copy is professional or conventional, you may be passing the right message, but you are also likely boring your prospects to death. Of course, you will succeed in attracting some customers, but that doesn’t change the fact that you can always do better.

The sad truth is that a lot of people are living lives of quiet desperation. They crave something that will attract their attention and snap them into action. It is your job to give them this ‘something’.

How Daily Posts Copywriting can evoke the right response in your target audience

One of our core expertise is writing copy that sells. We do this by creating marketing content that carries the elements needed to immediately trigger the readers’ response system. The benefits and values of your brand is made the focus of the reader in such a way that they know that what you offer is exactly what they need. This way, a required action is carried out.

Here are some of the ways we trigger the emotions of your audience.

 

  • The Headline

 

The headline is the first thing a potential customer sees, and, therefore, will play a huge role in deciding if they should continue to read or look elsewhere. The purpose of the headline is simple: catch the readers’ attention and entice them to read further. We can say that the headline is an ad for the ad.

There are headlines that do more to confuse the reader than enlighten them. Others pass the complete message, making it unnecessary for the reader to read more. The right headline is one that convinces the reader to read the next paragraph even when they don’t really need the offer.

At Daily Posts, we have writers who are skilled in creating catchy headlines. From gut-hitting headlines to witty sentences and I-don’t-believe-it slogans, you can be sure of getting the attention you desire. In fact, we know just what to write that will make your readers look twice and read on. Don’t just take our word for it; we have hundreds of satisfied customers who can attest to the success of our copywriting skills. You too can join them today.

 

  • Emotional Hot Buttons

 

It is incredible how simply changing a word or two can drastically alter and enhance the effectiveness of an ad copy. There are words that are so powerful that they can trigger the emotional hot buttons of your visitors, causing them to carry out actions that will boost your conversion rate and increase your revenue. It is the responsibility of your copywriter to identify these words and include them in your marketing copy. Some of the more common emotional hot buttons are: Free, Results, Guaranteed, Discount, Promo, Safety, Health, Proven, Money, Love, etc.

Research has proven a lot of the time; consumers base their buying decisions on sentiments and emotions rather than logic or practical reasons. This underscores how powerful direct response messages can be in the hands of the right person. People buy stuff based on how they feel at the moment and then try to justify the purchase later. So, your marketing content should be focused on selling to their emotions rather than to their logic.

The emotional motivators that drive human beings are: Fear, Love, Greed, Pride and Guilt. If your copy message is not channeled at one or more of these motivators, you are not doing the job properly.

Your copywriter should be able to understand how to play with words so that they resonate with the right emotion, in order to get the best result.

Direct response copywriting is just what your business needs to get results. When you convert your ad copy into direct response copy, they do more than just improve brand recognition, they become revenue generators.

Go with the right team for your direct response copywriting. Let us work with you to craft marketing content that resonates with the emotions of your target audience. Let us work with you to create the proper direct response message that converts and sells.

Give us a call today on 02380 970979 for more information on how we can work together.

Direct response copywriting allows you to measure the success of your marketing efforts; this makes one of the best ways to reach your desired market. With proper research, the right tools and the right team, you will be able to create marketing copy that is insightful, concise and highly effective, focusing on the customer and moving them quickly along the conversion funnel.

Let us work with you to achieve this.

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