What is a Copywriter?
James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.
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Do you need professional copywriting for your website? Do you want well-written content that will reach out to a larger audience? If so, you need to hire the services of a copywriter.
Copywriting is written content displayed online or in print. A copy is content written with the end goal of publicising or advertising. A copywriter is a professional writer who specialises in the art of writing content to be advertised or publicised. Copywriters wield the power to build relationships between audiences and brands, using the written word.
They help create content for magazine and newspaper advertisements, direct mail, sales letters, white papers, newsletters, brochures, broadcast messages, and other marketing communications. They also write radio commercials, jingle lyrics, billboards, catalogues, scripts for television or radio commercials, taglines, social media posts, web pages, blog posts and online advertisements.
Persuasive and actionable copy on your webpage could make the difference between web traffic and increased conversion. Without a well-structured landing page, your business has limited chances of becoming an online success.
Every online business needs copywriters. At Daily Posts, we have the best and most affordable copywriters you can count on. Daily Posts is a professional writing agency with a talented team of writers, who specialise in SEO web copywriting. Our team of professionals create content that attracts, engages and motivates customers to take action. Our copywriters have practical experience, writing effective and customer-engaging web copies. They write content that attracts, connects with, and drives customers to action.
Contact Daily Posts today to write your website’s copy.
Why Do You Need a Copywriter?
Often business owners ask, “Since it’s all about writing about my business, why can’t I just do it myself, after all, no one knows my business better than I do?”
Though this could be considered solid logic, here is why you need a copywriter. Consider this example; though most people can use a hammer and a nail, when they need furniture, they get a carpenter. That is exactly how it is when it comes to getting professional content for your website.
Yes, you may be able to write one or two straightforward sentences in English describing your services and what you have to offer, however, a professional copywriter has the ability to portray your business in a way that it seems more interesting to your audience, and, by so doing, turn these casual visitors into loyal customers.
Here are some other reasons why you need a copywriter:
To get engaging and well-written copy
An attractive website with a good search engine ranking is not enough to make your business grow. If your audience is met by a poorly-structured landing page with sloppy content or inaccurate information, they will leave as quickly as they came.
Did you know you could be losing over 70% of your potential clients because of inferior or second-rate content? Abstain from losing potential clients to your rivals by improving the nature of content on your site.
Well-written content translates to better search engine ranking
To improve the ranking of your site with search engines, you have to update it regularly with fresh, engaging material that keeps your audience coming back.
As a business owner, you may not know about SEO-friendly techniques to incorporate into your content to boost your search engine result ranking. However, copywriters do! Seasoned copywriters infuse specific keywords related to your business within the content. Search engines pick up on these keywords, which subsequently improves your search engine rankings.
Communicate your company message
Copywriters research both your business and your target customers, using the information to write content that directly conveys the desired business message to the hearts of your customers. Copywriters find the personality in your brand and communicate it in a way that it connects with your customers.
That connection is what motivates the final action from them, when they sign up, buy your product, purchase your service or register for certain information. This is all based on how well your company message and brand personality connects with them.
How Do You Know a Good Copywriter?
In your quest for an excellent copywriter for your business, you will certainly come across copywriters who tout themselves as the best in their field or refer to themselves as creative or allude to their excellent use of English. The question is, how do you separate the real from the fake? Of course, no one would call themselves a mediocre or sub-par copywriter, so it’s up to you to check out the details and know what makes them a right fit for your business.
Conversant with SEO
One of the hallmarks of a good copywriter is the ability to effortlessly incorporate SEO into a copy. Search engine optimisation is a way to optimise your website so that search engines will understand it better and give you higher rankings.
A lot of copywriters, especially offline or print copywriters, are not conversant with SEO-compliant strategies, mostly because those media channels do not require search engine optimisation. Their copies are predominantly focused on the reader. However, unlike offline copywriting, when writing a web copy, you not only have to appeal to your prospective clients, you also have to think about search engine optimisation (SEO). Therefore, a copywriter who knows little or nothing about SEO is not an ideal fit for your business.
Well-informed about your target audience
David Ogilvy, the godfather of copywriting, was quoted as saying, “if you’re trying to persuade people to do something, it seems to me you should use their language, the language they use every day…”
This is one of the principles every good copywriter must live by. Before you pick a copywriter, how informed are they about your target audience? Can they talk about your business in a way your visitors can relate to? Are they able to entice and lure them into committing to your brand with the right words? Can they gain the trust of the clients by identifying and addressing their pain? Any copywriter that can do this can be considered a good copywriter.
A skilled researcher
A great copywriter should be a top researcher. It is impossible to be knowledgeable in every field that your prospective clients will bring your way, therefore, an expert copywriter has to dig deep and do their due diligence, so as to understand the business he or she is going to sell to clients.
As important as research is, it should be noted that a quick Google search does not make one a good researcher or a good copywriter for that matter. If the copy does not sound convincing enough, it may not buy the clients’ trust and they will consider your copy uniformed and leave for a website with more authority on the subject.
The Daily Posts Guarantee
Daily Posts is a world-renowned copywriting agency and we offer a wide range of writing services, guaranteed to make your business more visible to your web audience. Our copywriting services include:
- Business landing pages
- Email campaigns
- Content marketing
- SEO copywriting
- Feature articles
- Product descriptions
- Content strategy
- Digital Ads
- Social media strategy
- Case Studies
- FAQs pages
- Magazine articles
- Customer guides
- ‘How-to’ manuals
Some other benefits you gain by working with us include:
Our copywriters and SEO specialists work collectively to produce copy that is well-written, persuasive, visible on search engines and converts the audience into customers. We give you quality content, written in a way that helps you reach a wider audience.
Reliable work ethics
Our techniques aim to maximise the efficiency of your business plan, therefore, we deliver all projects on time, as our copywriters work to strict deadlines.
As a busy professional, you need to concentrate your efforts on the key aspects of your business. Composing web copy yourself can take a considerable amount of time away from your schedule, and the end result may not turn out as desired. Copywriters specialise in creating content that is suitable for your online business, and Daily Posts writers do this best.
Copies that appeal to your niche
Our writing agency has excellent writers skilled in producing a wide range of content. We have clients in various industries, from automobiles to information technology. You are assured of great copy, whatever your niche. At Daily Posts, we guarantee original and exclusive well-structured content, free of grammatical errors and fully-focused on conveying your company message to your customers. We make sense of your company message, breathe life into it, and tailor every post to fit that message, to connect with your consumers.
Fresh and exclusive content
Keeping your customers engaged requires coming up with new creative ideas on a regular basis. Posting the same old content makes your audience lose interest. We have a framework at Daily Posts that enables us to compile new, creative content for your business. Writers at Daily Posts deliver content that is 100% unique and unique to you, your business and your customers. We are a writing company that spends significant time producing unique content, regardless of how swamped the market is.
At Daily Posts, we have a strict approach towards fresh content and guarantee you won’t see a similar piece anywhere else. We disapprove of copied content and ensure what we create is exceptional because we know copied material can hurt your search engine rankings.
We help you beat your competition
Using our attention-grabbing copy and our compelling call to action, we create a sense of urgency for your visitors, convincing them to take the action you want; be it buying your product, subscribing to your service, or switching to your brand. We have years of experience under our belt and we know how to get these visitors to believe you and persuade them to take the necessary action.
Frequently Asked Questions about Copywriters
What do copywriters do?
Copywriters write texts or copies that promote businesses. These copies include, but are not limited to, brochures, websites, letters, print ads, articles, social media posts, emails, scripts, jingles and any form of written word intended for brand promotion.
Which should I go for, agency copywriters or freelance copywriters?
Freelance copywriters work for and by themselves at their own pace, whereas agency copywriters work for a copywriting company. It could be said that freelance copywriters are “private practice” copywriters while agency copywriters work for a firm. With that in mind, when looking for a copywriter, it is more worthwhile to go with a copywriting agency instead of a freelance copywriter.
Copywriting agencies like Daily Posts employ hundreds of copywriters so your project will be immediately attended to. You are assured of a variety that you may not get while working with just one person, and agencies have a medley of copywriters who specialise in different fields and can write perfectly about your business.
Why is SEO so important to copywriters?
The majority of website traffic is driven by search engines. Most web users do not even go to the second page of search results. They instead search again using different keywords. Therefore, if your website doesn’t make it to the first page of search results, you are potentially losing over 85% of traffic. Daily Posts copywriters know this, so we try to optimise your content in such a way that search engines will rank it higher so that your traffic and, by extension your conversion, will increase.
Can you help me with copyright?
No, we can’t. Copyrighting is about legal ownership of a piece of work whereas what we do is copywriting. They are totally unrelated.
Daily Posts’ writers produce content that engages website visitors and compels them to make a purchase. At Daily Posts, we have a team of professional copywriters who work with your budget to produce top-notch copy which is relevant to your business and will connect with your customers. We take online correspondence to another level, reaching out to your clients in a language they can relate to. Sign up with us today or call us now on 02380 970979 if you would like to know more.