What do copywriters do?

If you’ve ever thought a copywriter was someone who helped patent an invention (as in ‘copyright’), you’re surprisingly not the only one to make that assumption. However, an easy answer is to think of the emails in your mailbox; the line below a product image; emails received from the company you work for; or that brochure you read in the dentist’s office. These are all the works of a copywriter.

 

What do Copywriters do?

James Cummings on Content and Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.


UK: 02380 970979

US (646) 679-7971

We’re pretty sure you must have asked yourself several times whether you really need the services of a professional copywriter. Our answer to that is “Yes, you most certainly do!” Not only do you require a writing company to handle all your written content needs, you’ll also need one with a team of professionals who know exactly what to do.

We deliver top-quality copy to your exact specifications, within the agreed time frame. Our skilled writers take the burden (of thinking up a regular stream of imaginative web content) off your shoulders, giving you the freedom to fully concentrate on the other aspects of building your business.

Professional Copywriting that converts websites

A copywriter creates content for marketing departments, sales teams and any copy geared towards making a sale. While it’s true you don’t need a formal education and minimal investment to start a copywriting business, it is a job that requires consistency, creativity, an understanding of human psychology, as well as the discipline to manage words and follow instructions.

Great copywriting isn’t limited to web copies. For instance, a copywriter creates content for your office, as well as helps your employees understand their responsibilities, benefits and possible reprimands. Your business partners need to know what to expect from your company and a copywriter will convey this accordingly.

Everything you do in the world of business incorporates touch of copywriting; from your business values, handbills, ‘About us’ page and product descriptions, copywriters are at the core of your marketing strategy. Copywriting from Daily Posts is the difference between a drab copy that’s unresponsive and a persuasive copy that attracts traffic, generates leads and boosts conversion.

Do you have any questions or wish to kick-start the consultation stage of your project? Call us on 02380 970 979 (UK) or (646) 679-7971 (US). Alternatively, send an email to our admin staff.


The benefits of working with a Daily Posts Copywriter

Great value for money

Copywriting involves a great deal of skill and technique. Daily Posts’ writers are the best anywhere in the world; they deploy their skills in producing unique, excellent and well-researched copy. We don’t cut corners and will never miss your deadline.

Copywriting Aligned with your Marketing Goals

Our writers are committed to this. Once you have a strategy mapped out, we take it and translate this into quality written content. Our copywriters conduct thorough research and brainstorm with colleagues to ensure your copy gives you an edge over the competition, as well as a great conversion rate.

We Ensure a Regular flow of Content

Keeping your prospects and customers happy is extremely important. One sure way to lose them is through poor quality content. Maintaining the intensity of copy flow is quite a task, but it’s what Daily Posts do best.  Our copywriters make sure your site remains the site to visit for regular, fresh, interesting and informative content.

We Ensure Greater Visibility for Your Brand

An account with Daily Posts offers greater visibility. We are a writing company with numerous trusted and reputable website partners. Our professional writers know how to create content using targeted keywords and authority links that will give your brand the exposure it needs.

We also offer:

Great Value Web Copy: at a very affordable price that you determine.

A Friendly Order Process: no tricky instructions, no fuss. Our briefing forms guide you through the information our writers need to consistently create enthralling content.

Access and Visibility: we have thousands of website partners who will automatically be available to you. Also, you can be sure of greater presence across all social media platforms.

We Won’t Ever Turn You Back: no writing project is too big for us to handle.

Word on the Web

“I tried several writing companies before choosing Daily Posts and can recommend them as having the best copywriting team anywhere. I’m with them for the long haul.”

“Seasoned writers. Great at financial writing.”

“Awesome team, very professional. I’ll definitely be hiring them again.”

“Daily Posts is the go-to writing agency. I have worked with them a number of times now. They have never disappointed me and always deliver early.”

“Fantastic team.”

Your Business Deserves First-Rate Copywriting

Whatever your written content needs, we are the writing company to handle them. We approach the business of copywriting with the seriousness it requires. We’re keenly aware that your business deserves the best and promise you authentic, fresh, creative and informed copy of the highest standard, always.

No project is beyond our ability to deliver.  The strength of our dependability is reflected by the fact we hire supreme writers and provide them with all the necessary training.

Our production process is designed in such a way that you can stay abreast of the progress of your project as it’s being worked on.

Our ever-expanding client base is testament to the fact Daily Posts is the writing agency for you.  We promise the best copywriting services and skilled copywriters with whom to work.

Daily Posts is a writing agency that will listen intently to you, placing your projects in the hands of the most skilled copywriters in the world.

Why are Copywriters important?

Good copywriting tilts the reader’s perception of your brand and gets them to trust you. Copywriting is all about the reader, providing content they need and nudging them to take your desired ‘Call to Action’, such as subscribing to your emails, making a purchase or engaging with your content.

Google rewards websites for their ability to attract and hold the reader’s attention, alongside the ability to persuade prospects to interact with your site. They monitor page depth, bounce rates and dwell time to determine how visitors engage with your website.

Brilliant copy written by a Daily Posts copywriter is engaging, entertaining and relevant. You need an SEO-savvy copywriter who is experienced with keyword research. They will write content that authority websites link to and make it easier to build backlinks from top websites and blogs.

Even if you have a social media consultant managing your social profiles, your engagement rates won’t increase if your website doesn’t have an offering or your content is dull and lifeless. Our copywriters lay a solid foundation that helps you cast your net as far and wide as you please to reel in the qualified leads which convert.

One problem many freelance writers face is the ability to communicate your message clearly. Our copywriters understand your brand and convince visitors that they have to pick you above other similar brands in your niche.

Our SEO copywriters understand the value of information and utilise relevant keywords to deliver quality content on your web pages. Fresh content on your website gives search engines more pages to index, increases your search rankings and also results in higher search traffic.

Beyond brand image and search engine, the user experience is crucial. Our website copies enhance the relationship between a business and a website.  How? The words on a site tell the reader what to do and enable them to discover what they need from you. By helping your readers find content more easily, we move them seamlessly through the various stages of the buying process.

What do Daily Posts Copywriters do?

The job of a Daily Posts writer includes:

  • Writing exquisite content that resonates with your readers. The content we produce includes white papers, blog posts, emails, social media posts, website copies, industry reports, case studies, and more.
  • Conducting research to ensure the content we create is of premium quality for your reader and search engines alike.
  • Interviewing industry experts, who will provide more value to your audience.
  • Edit content to ensure it’s free of grammatical errors, spelling errors, jargon and meaningless sentences.
  • Sourcing images that make your content more interesting.

Our copywriting goes beyond wordplay; we educate by demonstrating your expertise and subtly promoting your content. We are versatile, quick learners, who do all the hard work so that you can reap the deserved accolades. We obsess over the quality of our work and continuously optimise it until we’re satisfied that it is the very best in your niche.

Frequently Asked Questions about Copywriters

Where can I find copywriters?

There are many websites where you can find freelance copywriters. These include freelancer.com, Fiverr and UpWork. Sadly, the problem in working with freelancers who don’t have a reputation to lose is that they are typically not reliable. However, when you work with an outstanding copywriting agency such as Daily Posts, your orders are completed on time; you’ll also enjoy consistency and benefit from a company that boasts sound business communication expertise.

Can a startup afford our copywriting services?

Yes. Daily Posts offers copywriting for startups and small businesses with a small marketing budget. We can work with you as you’re starting out and scale your copywriting needs as your company grows.

What’s the difference between a copywriter and a content writer?

The distinction between copywriting and content writing is in the purpose. For example, a content writer writes for the purpose of promotional advertising. Content writing entices the audience to engage with your brand and spend more time on your site. Content writers create various types of content, but this is usually long-form. Also, they are more journalistic in nature than copywriters and focus primarily on creating detailed, authority pieces.

A copywriter is all this and more. They create attractive content that immediately grabs the attention of the audience. Copywriters perform a greater task of selling a brand’s real worth, as well as its services and products. Our copywriters create valuable content for specific purposes, such as commercial copies, business copies and marketing copywriting. This goes beyond selling the brand to provide useful information to the audience.

Intuitive copywriting that persuades your ideal customers to buy

Above all else, a copywriter must write for an audience. This entails an understanding of who the desired customer is; their wants, desires and problems that keep them up at night; and the ultimate desires they haven’t yet voiced. We mesh your tone to fit the audience and produce creative content that sets you apart from the competition.

Choose Daily Posts today. Call us on 02380 970 979 (UK) or (646) 679-7971 (US).  Let us craft SEO copy that will entice both search engines and your audience.