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What do copywriters do

Professional Copywriting that converts websites

A copywriter creates content for marketing departments, sales teams and any copy geared towards making a sale. While it’s true you don’t need a formal education and minimal investment to start a copywriting business, it is a job that requires consistency, creativity, an understanding of human psychology, as well as the discipline to manage words and follow instructions.

Great copywriting isn’t limited to web copies. For instance, a copywriter creates content for your office, as well as helps your employees understand their responsibilities, benefits and possible reprimands. Your business partners need to know what to expect from your company and a copywriter will convey this accordingly.

Everything you do in the world of business incorporates touch of copywriting; from your business values, handbills, ‘About us’ page and product descriptions, copywriters are at the core of your marketing strategy. Copywriting from Daily Posts is the difference between a drab copy that’s unresponsive and a persuasive copy that attracts traffic, generates leads and boosts conversion.

Do you have any questions or wish to kick-start the consultation stage of your project? Call us on 02380 970 979 (UK) or (646) 679-7971 (US). Alternatively, send an email to our admin staff.

The benefits of working with a Daily Posts Copywriter Great value for money

Copywriting involves a great deal of skill and technique. Daily Posts’ writers are the best anywhere in the world; they deploy their skills in producing unique, excellent and well-researched copy. We don’t cut corners and will never miss your deadline.

Copywriting Aligned with your Marketing Goals

Our writers are committed to this. Once you have a strategy mapped out, we take it and translate this into quality written content. Our copywriters conduct thorough research and brainstorm with colleagues to ensure your copy gives you an edge over the competition, as well as a great conversion rate.

We Ensure a Regular flow of Content

Keeping your prospects and customers happy is extremely important. One sure way to lose them is through poor quality content. Maintaining the intensity of copy flow is quite a task, but it’s what Daily Posts do best.  Our copywriters make sure your site remains the site to visit for regular, fresh, interesting and informative content.

We Ensure Greater Visibility for Your Brand

An account with Daily Posts offers greater visibility. We are a writing company with numerous trusted and reputable website partners. Our professional writers know how to create content using targeted keywords and authority links that will give your brand the exposure it needs.

We also offer:

Great Value Web Copy: at a very affordable price that you determine.

A Friendly Order Process: no tricky instructions, no fuss. Our briefing forms guide you through the information our writers need to consistently create enthralling content.

Access and Visibility: we have thousands of website partners who will automatically be available to you. Also, you can be sure of greater presence across all social media platforms.

We Won’t Ever Turn You Back: no writing project is too big for us to handle.

Word on the Web

“I tried several writing companies before choosing Daily Posts and can recommend them as having the best copywriting team anywhere. I’m with them for the long haul.”

“Seasoned writers. Great at financial writing.”

“Awesome team, very professional. I’ll definitely be hiring them again.”

“Daily Posts is the go-to writing agency. I have worked with them a number of times now. They have never disappointed me and always deliver early.”

“Fantastic team.”

Your Business Deserves First-Rate Copywriting

Whatever your written content needs, we are the writing company to handle them. We approach the business of copywriting with the seriousness it requires. We’re keenly aware that your business deserves the best and promise you authentic, fresh, creative and informed copy of the highest standard, always.

No project is beyond our ability to deliver.  The strength of our dependability is reflected by the fact we hire supreme writers and provide them with all the necessary training.

Our production process is designed in such a way that you can stay abreast of the progress of your project as it’s being worked on.

Our ever-expanding client base is testament to the fact Daily Posts is the writing agency for you.  We promise the best copywriting services and skilled copywriters with whom to work.

Daily Posts is a writing agency that will listen intently to you, placing your projects in the hands of the most skilled copywriters in the world.

Why are Copywriters important?

Good copywriting tilts the reader’s perception of your brand and gets them to trust you. Copywriting is all about the reader, providing content they need and nudging them to take your desired ‘Call to Action’, such as subscribing to your emails, making a purchase or engaging with your content.

Google rewards websites for their ability to attract and hold the reader’s attention, alongside the ability to persuade prospects to interact with your site. They monitor page depth, bounce rates and dwell time to determine how visitors engage with your website.

Brilliant copy written by a Daily Posts copywriter is engaging, entertaining and relevant. You need an SEO-savvy copywriter who is experienced with keyword research. They will write content that authority websites link to and make it easier to build backlinks from top websites and blogs.

Even if you have a social media consultant managing your social profiles, your engagement rates won’t increase if your website doesn’t have an offering or your content is dull and lifeless. Our copywriters lay a solid foundation that helps you cast your net as far and wide as you please to reel in the qualified leads which convert.

One problem many freelance writers face is the ability to communicate your message clearly. Our copywriters understand your brand and convince visitors that they have to pick you above other similar brands in your niche.

Our SEO copywriters understand the value of information and utilise relevant keywords to deliver quality content on your web pages. Fresh content on your website gives search engines more pages to index, increases your search rankings and also results in higher search traffic.

Beyond brand image and search engine, the user experience is crucial. Our website copies enhance the relationship between a business and a website.  How? The words on a site tell the reader what to do and enable them to discover what they need from you. By helping your readers find content more easily, we move them seamlessly through the various stages of the buying process.

What do Daily Posts Copywriters do?

The job of a Daily Posts writer includes:

  • Writing exquisite content that resonates with your readers. The content we produce includes white papers, blog posts, emails, social media posts, website copies, industry reports, case studies, and more.

  • Conducting research to ensure the content we create is of premium quality for your reader and search engines alike.

  • Interviewing industry experts, who will provide more value to your audience.

  • Edit content to ensure it’s free of grammatical errors, spelling errors, jargon and meaningless sentences.

  • Sourcing images that make your content more interesting.

Our copywriting goes beyond wordplay; we educate by demonstrating your expertise and subtly promoting your content. We are versatile, quick learners, who do all the hard work so that you can reap the deserved accolades. We obsess over the quality of our work and continuously optimise it until we’re satisfied that it is the very best in your niche.

Frequently Asked Questions about Copywriters

Where can I find copywriters?

There are many websites where you can find freelance copywriters. These include freelancer.com, Fiverr and UpWork. Sadly, the problem in working with freelancers who don’t have a reputation to lose is that they are typically not reliable. However, when you work with an outstanding copywriting agency such as Daily Posts, your orders are completed on time; you’ll also enjoy consistency and benefit from a company that boasts sound business communication expertise.

Can a startup afford our copywriting services?

Yes. Daily Posts offers copywriting for startups and small businesses with a small marketing budget. We can work with you as you’re starting out and scale your copywriting needs as your company grows.

What’s the difference between a copywriter and a content writer?

The distinction between copywriting and content writing is in the purpose. For example, a content writer writes for the purpose of promotional advertising. Content writing entices the audience to engage with your brand and spend more time on your site. Content writers create various types of content, but this is usually long-form. Also, they are more journalistic in nature than copywriters and focus primarily on creating detailed, authority pieces.

A copywriter is all this and more. They create attractive content that immediately grabs the attention of the audience. Copywriters perform a greater task of selling a brand’s real worth, as well as its services and products. Our copywriters create valuable content for specific purposes, such as commercial copies, business copies and marketing copywriting. This goes beyond selling the brand to provide useful information to the audience.

Intuitive copywriting that persuades your ideal customers to buy

Above all else, a copywriter must write for an audience. This entails an understanding of who the desired customer is; their wants, desires and problems that keep them up at night; and the ultimate desires they haven’t yet voiced. We mesh your tone to fit the audience and produce creative content that sets you apart from the competition.

Choose Daily Posts today. Call us on 02380 970 979 (UK) or (646) 679-7971 (US).  Let us craft SEO copy that will entice both search engines and your audience.

What do copywriters do?

Copywriters play a huge role in the marketing and advertising processes of businesses. They’re part of a lucrative industry responsible for creating different forms of written content designed to drive sales, increase brand awareness, and turn leads into customers.

While the job of copywriters can easily be said to fall into the purview of marketing, their roles are distinct and go beyond traditional advertising. The art of creating copy allows the writer to string words together with the tone of voice of a brand, based on information gathered through extensive research, in order to compel potential clients to carry out actions like purchasing a product, signing up for a newsletter, or placing a call to a sales team.

A copywriter works hand in hand with other marketing experts as well as sales departments to achieve the marketing goals of a company.

Types of copywriters

Copywriters can write just about anything. This, however, doesn’t make them do-it-alls; there are writers who are specialised in certain fields. Here are some of the different types of copywriters presently available:

Digital copywriters

These are copywriters involved in the production of written content for the Internet. These include blogs, landing pages, product descriptions, home pages, e-mail, newsletters, social media posts, among others.

B2b copywriters

They are experts in delivering copy aimed at promoting businesses that sell to other businesses, hence the name “business to business”. They develop content such as technical articles, white papers, sales letters, direct mail copy and many others.

Marketing copywriters

These are experts that mix copy production with psychology. They engage in research to discover the needs of potential user and use those facts to present compelling copy that can get them to patronise a brand. The marketing copywriter’s main tool is buyer personas that provide insights on the right message to pass across through written copy.

Technical copywriters

These are not just run-of-the-mill writers; they’re engaged in an advanced level of writing. Technical copywriters understand how to transform technical jargon to simple terms that the end user can understand. These writers are good at creating content such as FAQs, manuals, technical journals, and knowledge-based articles, among others.

SEO Copywriters

These are writers that develop written copy for search engine optimisation. The aim of SEO copywriters is to help websites get higher search result rankings by developing content infused with entities and semantic relevance that search engines like Google will find useful to web users.

Traditional copywriters

These writers produce copy for radio and TV jingles, brochures, video/audio advertising lyrics, and other marketing materials like billboards and flyers.

What makes copywriters great

The nature of their job makes them stand out from other marketing and advertising experts. This is because their roles are integrated into almost every marketing communications procedure as well as brand promotion processes. Copy has to be developed and executed with a craft that not only carries the message of the brand in the right tone of voice, but also speaks directly to the reader.

With copywriters, businesses can enlarge their client base, maintain long-lasting relationships and spread the awareness of their brand to a large base. These and more make the copywriter a valuable asset to any firm that is pursuing sustainable growth.

Facts about Copywriters

  • Most copywriters are experts in many fields, like marketing and business administration.
  • Huge profits made by organisations, from small to large, can be attributed to copywriting.
  • Experienced copywriters give a business an advantage over competitors.
  • Some copywriters have areas of specialisation.

FAQs

Why are copywriters hired?

Copywriters are hired for diverse reasons but the general purpose of engaging their services is to develop content that will aid a brand’s advertising and marketing needs.

How much does copywriting cost?

The cost involved in hiring copywriters varies due to a number of factors. They include whether a brand is hiring a freelancer or an agency, the type of copy involved, the location of the copywriter, as well as the volume of work.

Can a business do without the services of copywriters?

Businesses that want remain relevant for a long time understand the need to use top-notch copywriters to promote their brand.

If you’ve ever thought a copywriter was someone who helped patent an invention (as in ‘copyright’), you’re surprisingly not the only one to make that assumption. However, an easy answer is to think of the emails in your mailbox; the line below a product image; emails received from the company you work for; or that brochure you read in the dentist’s office. These are all the works of a copywriter.

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What do Copywriters do? 

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.


UK: 02380 970979

US (646) 679-7971

We’re pretty sure you must have asked yourself several times whether you really need the services of a professional copywriter. Our answer to that is “Yes, you most certainly do!” Not only do you require a writing company to handle all your written content needs, you’ll also need one with a team of professionals who know exactly what to do.

We deliver top-quality copy to your exact specifications, within the agreed time frame. Our skilled writers take the burden (of thinking up a regular stream of imaginative web content) off your shoulders, giving you the freedom to fully concentrate on the other aspects of building your business.

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