Copywriting is a specialist skill and there is no ‘one-size-fits-all’ fee for the service. How much you pay varies widely and is usually dependant on the desired skills, experience, results and the size of a project.
Effective copywriters that have a track record of generating sales do not come cheap. They know their craft is in high demand, because they represent incredible value. It’s not enough to think of the cost based on the fee alone, but also how many sales it will bring in (or conversely, how many sales you could lose). Therefore, a service that seems cheap may actually be expensive if you end up attracting fewer sales. Sign up for an account today if you want to get real value for your investment.
Copywriting Fee Depends on the Amount of Research Involved
The work of a copywriter goes beyond just the number of words written. Excellent copy is rooted in sufficient prospect, product and competitor research. Research is probably the most time consuming aspect, because the success or failure of the copy hinges on it. How much research that is needed will in turn affect the fee.
So, before you worry about the copywriting fee, it’s vital you check the track record of the company or copywriter you intend to work with. You need to determine whether the copywriters in question achieve decent sales figures consistently. You also need to find out if they have experience writing for that particular industry or if indeed they specialise in that type of copywriting.
Specialist Copywriting Fee
Copywriters that are specialised in a particular field (such as finance, health or direct mail) are generally more expensive. However, they also come with lesser risk, because they understand the industry thoroughly – its guidelines and restrictions – and have a record of generating sales in that particular field. Businesses that operate in sensitive niches usually opt for specialised copywriters, as not adhering to specific guidelines in such an industry could be disastrous for the brand. Furthermore, writing effective copies or adverts within such guidelines and restrictions requires creativity and experience.
What Makes a Good Copy and How Much is it Worth?
The proof of a good copy is in how much sales or results it delivers. However, that doesn’t mean you shouldn’t be able to identify a good copy when reading one. In fact, it’s important you can recognise elements of a good copy, so you can make an educated guess (with regards its worth) before paying. However, a copy you think is not good may in fact be excellent, so you have to be cautious and understand the thinking behind it before you pass judgement.
A good copy leads with a strong offer. Generally, the copywriter will have to work with you to come up with an irresistible offer. You need to make the prospect an offer too good to refuse. This should encompass an emotional benefit and be tailored to overcome any objections from the beginning. So you have to consider how tempting the offer is and if it sets you apart from what the competition is offering.
You probably already understand everything about your products and services, as well as the features and benefits they deliver. However, if you are reading the copy and can’t find deeper benefits that are tied to the features or surface benefits, you probably need another copywriter – regardless of the fee involved. This is not set in stone, though. The benefits you think are important may be different from the one a copywriter decides to emphasise, after conducting research into your target audience.
Type Of Copy Influences the Price
The type of copy also matters. Some copies may require a lot more thinking than words. For instance, a 30 seconds radio ad requires skill and a lot of thought to ensure the message is delivered clearly and enticingly. Each word has to be carefully selected to ensure it delivers the required result. We also help brands write blog posts or content (to be posted on other sites) that doesn’t require us to sell a product explicitly. Such projects are easier and require less time and research. Subsequently, our copywriting fees for those are lower.
On the other hand, a double-page sales letter gives the copywriter a lot more space to write and explain the benefit of a product, though they require the skill to keep the reader or prospect engaged throughout the copy. A lot of prospects abandon copy after the headline, so it takes know-how and experience to weave the prospect through the copy. Each type of copy has its own unique challenges and the price depends on what the copywriter thinks it takes to do a good job.
Effective Copy Doesn’t Have to be Expensive
While effective copywriting won’t come cheap, you don’t have to pay an arm and a leg to access it. Copywriters who think long-term aim to keep clients for life, by working hard to meet their specific needs. The best copywriters require editors and proofreaders to assist at different stages of the process. The copywriting fee takes this into account. Daily Posts work as a team and we all strive for high quality and understand what is important.
Daily Posts don’t strive to have the cheapest copywriting fees in the industry. Our goal is to deliver the best value at competitive price. This means we put quality first, whilst ensuring our service is affordable.
You can reach us easily today and we’ll work with you to understand your needs and provide a competitive quote. Start by creating an account today. Call us and start getting the results you deserve.