Website Copywrite

Before writing website copy, there are several questions we have to answer. Who is your target audience? What message do you want to communicate? What action do you want your audience to take? What kind of content do you offer your secondary audience? What is your brand’s tone of voice? What words are users looking for when looking for your content?

 

Daily Posts: Website Copywriting Service that Makes All the Difference

James Cummings on Content and Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.


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There is a lot of preparation to be done before writing website copy. If you rush it, it will inevitably fail. Every copy must have a goal, a purpose, a mission to accomplish. Our writers create bespoke content that solves a problem for your audience, relays your message effectively and gets your audience to take your desired call to action.

In spite of every noble goal you’ve heard about copywriting, the primary aim is to help the client make a sale. These days, the only way to achieve this goal is to provide valuable content to your audience.

Daily Posts offers the most versatile team of website writers for any niche and all types of website content. We take your dreams for your website and breathe life into them. Our copies interest, engage, communicate and compel your audience to make a purchase and even return for more. We make loyal customers out of sceptics and increase conversion for your website by establishing your brand as a trustworthy authority in your niche.

Who is a website copywriter?

In a broad sense, a website copywriter writes content for a website. Content can be divided into content that informs, content that gets visitors to take action and copywriters who combine both skills or switch between them.

Website copywriters create high-quality material that sells a product or idea. It’s all the text you see online from Facebooks Ads, landing pages, homepages, About Us, PPC ads and other forms of online copy.

Website copies guide a user through the website, providing information about the site, what the company does, their history, people they’ve worked with, products and services and what’s coming up on the horizon.

Our website writers go beyond putting words together to optimise your pages for SEO. We conduct keyword research to find keywords and phrases people use when looking for your copy.

Our copywriting pushes your website to the top of search engine rankings and attracts higher amounts of traffic. Most importantly, we understand your target audience and write for them. We believe that we’ll build a positive, holistic image of your brand by providing relevant content for your audience.

The best website copywriters in the UK and beyond

In a sea of websites competing for the same customers, an excellent website writer crafts content that attracts the most traffic and provides value for the reader. Traffic, though, is useless if it doesn’t convert or leave an impression.

You need content that rises above mediocrity and achieves your marketing goals. The best copywriters are not one-hit wonders. They consistently produce amazing copies that wow your audience and get them excited to read more.

Whether you’re just starting out or looking to leave your mark, you need an experienced copywriter that has written content for your niche and understands your values. Bragging and boasting is a turn off for the reader because it doesn’t address their needs. Our copywriters know how to find the unique value of your offering and give it to your audience.

We know the consumer’s journey, their frustrations with other solutions, language that triggers an emotion in then, how to address questions they haven’t asked and build a lasting relationship that leads to repeat sales.

Web surfers want action, not a hook without a fish. Our content is skimmable, precise and succinct. We avoid jargon in our copies because we want the reader to hear your message clearly. We do not waste words either, as it causes the reader to lose interest. We use white space to drive home the key message and include a single call to action in each copy.

Good Website Copywriters Are Hard to Find: 3 Traits of a Daily Posts Writer

Creativity

At the top of any skillset, a website copywriter must be creative. Our writers take a technical piece and turn it into a compelling story that has your audience glued to their seats. Sadly, even writers sometimes go through a dry spell. The mark of a great writer is pushing through it to create a masterpiece for the client within the stipulated deadline.

Curious and eager to learn, but knows when to stop

An innate desire for more knowledge is the bedrock of great copywriting. When we’re not helping businesses succeed, our writers are reading articles and learning what’s new in the world of digital marketing and content marketing. When we write, we always begin with research because it strengthens our argument. Our goal is to learn as much as possible about your audience and product, to write the best copy for you.

Originality

When writing content for the web, originality is a trait admired by Google and users alike. This is especially important for niches such as travel where most of the content has already been covered by someone else. Our writers find a new angle to avoid expected clichés and offer a fresh perspective your readers will appreciate.

What types of website copy do Daily Posts produce?

  • brochures
  • e-books
  • whitepapers
  • landing pages
  • email copies
  • guest blogging
  • on-site blogging
  • home page content
  • About Us content
  • product description
  • sales letter
  • sales copies
  • entity posts

Who do we write website content for?

  • Hotels
  • Travel agencies and blogs
  • Digital marketers
  • Dentists and orthodontists
  • Rehab and detox centres
  • Non-profit organisations
  • Small businesses
  • Retail stores
  • And anyone looking to rank highly on Google

Emotional copies that lead to unbelievable sales

One of the most difficult aspects of copywriting is writing with emotion. However technical a niche, it’s possible to tell an emotional story if it’s done in the right way. The first step for a Daily Posts copywriter is to get to the why. If you personalise the why, such as sharing an experience people can relate to, you’ve built a connection.

This is what people want above all else and we can give it to them. We convey not just your benefits, but your passion to help your customers solve a problem. Tying the problem into something you’ve been through makes it easier for the reader to connect.

Once we’ve established a connection from the why of your story, we connect their desire to action. The call-to-action draws from the emotional connection we’ve established with the reader to compel them to take the next step in the sales funnel. We trigger fear to get their attention, anger when they hear the problem and happiness in the solution.