If you need to attract buyers for a technical product or service via written words, Daily Posts is your bet. Our technical copywriters turn dry-but-accurate copy into inspiring and persuasive writing. Too often, companies go in search of technical writers when their needs would be best served by a technical copywriter.
Do You Need a Technical Writer or a Technical Copywriter?
If you just need someone to put together a usage manual (that explains how to use a product or service), perhaps an ordinary technical writer would be the better fit. However, if you require the words to sell those products or services and to take data and concepts (that are otherwise abstract to your target customer) to turn into compelling and persuasive pieces of prose, we are exactly who you need.
To put it simply, we bridge the gap between technology and marketing and convert technical data and jargon into persuasive sales-driving words.
The Roles Can Overlap
For years, we’ve helped multiple brands turn tons of data and analysis into an inspiring and persuasive document that has boosted revenue and profit for our clients. While our technical writers are primarily concerned with getting your target audience to buy the product or services, they sometimes have to explain and break down the services to readers before they commit to buy. So, although our technical copywriters engage in technical writing, it is only because it will help to achieve the goal of selling.
Showing The Audience What Is In It For Them
Since the goal is to sell and build brand awareness, the focus of our technical copywriter is to show the target audience what’s in it for them. It may even involve making the process seem simpler than it is, so that the main thrust of showing the reader how the product or services are of benefit to them, is adequately projected.
In other cases, we need to back it up with sound technical analysis, demonstrating the effectiveness of the product or service with data and technical proofs – especially when the target audience are technicians or data junkies, such as engineers.
Getting Technical Copywriting Correct
Previously, we’ve had to interview engineers and technicians in order to extract the right USP or value proposition. On such occasions, the appropriate words are usually present in the minds of these people – even if they are raw and unrefined. Daily Posts’ methodical interview approach is able to extract such information when necessary.
Our experience spans different fields. We’ve produced lots of technical copywriting across various sectors, such as IT, defence, aviation, communication, plumbing, healthcare, bioreactor and more.
We have experts in a variety of technical fields, ready to put their extensive experience to work for you. Our meticulous approach to research enables us to understand any field and bring it to life.
Not Getting it Right Could Hurt Your Brand
Technical copywriting is one of those fields where accurate writing is of paramount importance. This is because some fields (such as healthcare) are highly regulated and guided by ethics. There are restrictions that must be respected when crafting copies, that if violated, could hurt your brand.
Daily Posts’ technical copywriters are able to produce stellar copies within those restrictions, which makes them highly sought after. However, that doesn’t mean it’s an easy feat; this comes from decades of experience in the field and natural flair and talent.
Understanding Your Target Market
To be able to sell anything, understanding the target audience is essential and our technical copywriters take this aspect very seriously. They study the behaviour of your target audience, demographics, income, how they speak, their challenges, and any potential objections to a product such as yours.
It’s only after this research that we are able to make an offer to the readers or decide on a unique selling proposition that will actually entice the target audience to pay attention.
Let’s Help You Sell
Our writing agency serves as a bridge between technology and marketing. We sometimes have to market to professionals and knowing how to communicate with them can be the difference between growth and stagnation for your company. We understand what’s at stake and are a smart choice if ROI is important, as proven over a number of years
All Kinds of Technical Copywriting Works
- Technical brochure copywriting: We help turn your technical brochure into a persuasive sales machine, expanding your brand reach and acceptability.
- Technical Content Writer: Our technical copywriters can also handle clear and engaging copies.
- Technical Sales Page: We write sales pages for various brands that enable them to deliver products and services to a wider audience.
- Technology Copywriter: IT businesses in the UK depend on us to help them communicate the benefits and uniqueness of their products and services.
Regardless the kind of copy you need or industry you are in, we’ll put our experience and skills to work for you and help convert technical data into persuasive sales letters, brochures, case studies, and so much more.
From complex and abstract whitepapers to content migration, Daily Posts team of copywriters have seen and done it all. Working as a team with a shared ideology and quality benchmark, we are better poised to handle large projects quickly and effectively, without compromising on quality.
High-Quality is Guaranteed
We follow a definitive process that has served us well over the years. Our technical copywriters do not have the final say. Rather, their work is passed to our technical editors who carefully screen the work to ensure it is factual and accurate. They also correct any grammatical errors and refine ambiguous sentences. Sometimes, all that is needed is a fresh pair of eyes to make a piece perfect. Our technical copywriting editors do just that.
We then send the finished draft to you to pore over. You can either accept the work or request revisions. We are always happy to revise the work and will incorporate your suggestions and concerns. We offer unlimited revisions until you are 100% satisfied with the work.
Contact Us Today
Trusting Daily Posts with your technical copywriting needs is about trusting professionals with a track record of boosting sales through copy. It’s also about effectiveness and efficiency, as you get the best service without worrying about unnecessary overheads, when you don’t need copywriting services.
You can focus on what you do best when you hire Daily Posts, as you know your copy is in good hands.
Contact us today. Let’s weave the benefits and features of your product and services into an irresistible business proposition or consumer offer.