Focus on what you do best when you hire Daily Posts.
James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.
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Daily Posts copywriting is an agency that thrives on simplicity. We explain your product in a language a layman understands. You don’t want your readers to read your copies and feel ignorant.
Benefits are the only way we know how to sell your product. We take a product that has competitors and finds one area where it’s better than the competition, more efficient and cost-saving even.
Before putting pen to paper, we ask questions such as: who is your target audience? Are they aware of your products? Will a video help them learn better? Are there new applications to the product that will solve a problem for them?
What is a technical copywriter?
People assume that a technical copywriter is the same as a copywriter. While they can perform both jobs, a technical copywriter goes one step further to persuade your readers to convert. They describe how a product works, the same as a technical writer, but possess the skills of a copywriter to create engaging copies that are well-received by your audience.
For example, when you buy a new server for your office intranet use, the tech copywriter provides a manual that tells you about the function of the server and the problems it will solve. They detail the benefits of the product and all its uses for problem-solving.
Our technical copywriters have a specialised skillset that enables them to create magic for your technical product or service. We write material such as landing pages, blog posts, email newsletters, online articles and any web or offline copies that sell your product.
Not everyone can write a technical copy like us. We save money for your business by offering specialised writers complemented by specialised tools. Our versatile technical copywriters understand your product, industry terminology and guidelines guiding copywriting for your niche.
Let’s Help You Sell
Our writing agency serves as a bridge between technology and marketing. Knowing how to communicate with professionals is the difference between growth and stagnation for your company. We understand what’s at stake and are a smart choice if ROI is important.
Our Technical Copywriting Services
- Technical Brochure Copywriting: We help turn your technical brochure into a persuasive sales machine, expanding your brand reach and audience.
- Technical Content Writer: Our technical copywriters handle clear and engaging copies.
- Technical Sales Page: We write sales pages for various brands that enable them to deliver products and services to a wider audience.
- Technology Copywriter: IT businesses in the UK depend on us to communicate the benefits and uniqueness of their products and services.
Regardless of the kind of copy you need or the industry you are in, we’ll put our experience and skills to work for you. We convert technical data into persuasive sales letters, brochures, case studies, and so much more.
From complex and abstract whitepapers to content migration, Daily Posts’ team of copywriters have seen and done it all.
High Quality is Guaranteed
We follow a definitive process that has served us well over the years. Our technical copywriters do not have the final say. Rather, their work is passed to our technical editors who carefully screen the work to ensure it is factual and accurate.
They correct any grammatical errors and refine ambiguous sentences. Sometimes, all that is needed is a fresh pair of eyes to make the perfect piece. Our technical copywriting editors do just that.
We send you the finished draft to pore over. You can either accept the work or request revisions. We are always happy to revise the work and we’ll incorporate your suggestions and concerns. We offer unlimited revisions until you are 100% satisfied with the work.
What skills do a Daily Posts technical writer possess?
A technical writer must know how to ask questions and the right questions to ask. We get a feel for the different personalities behind the product and how best to approach them. Once we’ve understood the subject matter, we listen for the important information that guides follow up questions.
Comfortable with technical tools
Our technical writers are adept at MS Word, Adobe FrameMaker, PageMaker, RoboHelp and a host of other technical tools. These are tools we use to create technical documents for your business. If there is a specific tool you want us to use, our writers are quick to learn and adapt.
Ability to write clear copies
Clarity is a fundamental tool for a technical writer. We can communicate ambiguous briefs and explain them in plain English your readers will understand. To do this effectively, we take time to understand your product and brief. Weed out long constructions, passive sentences and refine new ideas from old ones. Our copies make your readers feel smart.
Every copywriter, technical or not, requires research skills. It is only through research that we gather sufficient information that helps us understand your field and begin the writing process. Research makes us confident where we would otherwise flounder with a copy.
Patience in troubleshooting and problem solving
Ask any tech writer and they’ll tell you that 80% of technical copywriting is about problem-solving. Sometimes, it’s difficult solving a problem but patience and persistence help us get to the solution you need.
Technical writer vs copywriter
It’s easy to get confused when discussing the specific job descriptions of a technical copywriter against a copywriter. In a basic way, both are copywriting. A technical writer provides content explaining how to use a service/product. They document procedures of manufacturing.
They take a complex product and find the simplest words that communicate what the product will do for a consumer. Some tech writers, especially those who work with B2B clients, explain niche products for industry experts. The audience of a technical writer, language, style, tone and structure, is different from other types of website copywriting.
A good technical writer takes seemingly boring content and injects life into it. Most of the work they produce includes manuals for your new laptop, hard drive, the white paper for a new coin offering and other technical content. These are examples of copies written by a technical copywriter.
Conversely, a copywriter helps a brand to sell. They develop content for all types of businesses using a customer-centric approach to increase brand awareness and persuade the consumer to take action.
The action could be subscribing to a blog, making a purchase, calling a service provider or downloading a whitepaper. Simply put, a technical writer explains, and a copywriter persuades. Our technical copywriters inhibit both characteristics for a robust copy that resonates with your readers.
Do You Need a Technical Writer or a Technical Copywriter?
If you just need someone to put together a usage manual (that explains how to use a product or service), a basic technical writer will be the better fit. However, if you require the words to sell those products or services and to turn data and concepts into compelling and persuasive pieces of prose, you need Daily Posts.
Quite simply, we bridge the gap between technology and marketing and convert technical data and jargon into persuasive sales-driving words.
The Roles Can Overlap
For years, we’ve helped multiple brands transform data and analysis into an inspiring document that has boosted revenue and profit for our clients. While our technical writers are primarily concerned with getting your target audience to buy the product or service, they sometimes have to explain and break down the services to readers before they commit to buying.
Showing the Audience What Is in It for Them
The goal is to sell and build brand awareness, the focus of our technical copywriter is to show the target audience what’s in it for them. It may involve making the process simpler to adequately describe the benefits.
In cases where the target audiences are technicians or data junkies, such as engineers, we need to back it up with sound technical analysis and demonstrate effectiveness with technical proofs.
Getting Technical Copywriting Correct
Previously, we’ve had to interview engineers and technicians to extract the right USP or value proposition. On such occasions, the appropriate words are usually present in the minds of these people – even if they are raw and unrefined. Daily Posts’ methodical interview approach extracts key information vital to the copy.
We’ve produced lots of technical copywriting across various sectors, such as IT, defence, aviation, communication, plumbing, healthcare, and more.
We have experts in a variety of technical fields ready to put their extensive experience to work for you. Our meticulous approach to research enables us to understand any field and bring it to life.
Not Getting it Right Could Hurt Your Brand
Technical copywriting is one of those fields where accurate writing is of paramount importance. This is because some fields (such as healthcare) are highly regulated and guided by ethics. There are restrictions that must be respected when crafting copies.
Daily Posts’ technical copywriters produce stellar copies within those restrictions, which makes them highly sought after. However, that doesn’t mean it’s an easy feat. This is the result of decades of experience in the field, natural flair and talent.
Understanding Your Target Market
To sell anything, understanding the target audience is essential. Our writers study the behaviour of your target audience, demographics, income, language, challenges, and any potential objections to a product.
It’s only after this research that we are able to make an offer to the readers or decide on a unique selling proposition that will entice the target audience to pay attention.
Contact Us Today
Trusting Daily Posts with your technical copywriting needs is about trusting professionals with a track record of boosting sales through the copy. It’s also about effectiveness and efficiency, as you get the best service without worrying about unnecessary overheads when you don’t need copywriting services.
If you need to attract buyers for a technical product or service via written words, Daily Posts is the answer. Our technical copywriters turn dry-but-accurate copy into inspiring and persuasive writing. Too often, companies go in search of technical writers when their needs would be better served by a technical copywriter.
Above all else, we keep the reader front and centre. Our writers write from their perspective, wearing their shoes to craft copies that speak directly to them.
Contact us today. Let’s weave the benefits and features of your product and services into an irresistible business proposition or consumer offer.