Successful Copywriting

Daily Posts is focused on creating quality content, with nothing but their clients in mind. They employ a diverse team of professionals in an effort to create the most efficient pool of writers to deliver copywriting services that are both high quality and affordable.

Frequently Asked Questions (FAQ)

Here are some of the questions we get asked most frequently..

We have 3 main levels. $0.03 per word, $0.05 per word, and $0.08 per word. The vast majority of our clients are happy with our $0.03 per word content, which they tell us is equivalent to content costing double that rate with our competitors. We also offer content at $0.02 per word for simple projects. lp!
This is the question we get asked most. The simple answer is technology, recruitment and training. We have built a virtual office over the last 2 years to take care of all the administrative side of content. We have recruited people who were educated in the UK and US but now live all over the world. They are intelligent, dedicated journalists that we pay salaries. They represent great value for money. We have a 20-day induction all writing staff complete. They then receive regular training through the virtual office and have a personal development plan so they can improve on different types of content. The processes we have established are incredibly efficient, and the team of Daily Posts writers are superb.
Of course! If you would like to see samples then give us a call or setup an account and we will share some with you.
Yes, absolutely! Ordering online is a simple process. Setup an account here and you can have your content in process in minutes.You can also chat to us through our live support function at the bottom of each page. If you prefer Skype then add YesDailyPosts. Our phone number is 02380 970979 (+44 2380 970979 from overseas). The number for our US office is at the top of the page.
Again, absolutely yes! We have a number of clients for whom we provide for all their content needs on a regular daily, weekly, fortnightly, or monthly basis. We can even upload the content to your platforms. Some of our clients require over 1000 content units per month. Some require 1 blog post a week.
Yes, you can! If you would like to order more than a hundred pieces of one of our products or would like to blend a package to tailor to your business requirements, then our CSV upload functionality may be for you. We make ordering easy and can deliver content in excel, word, .txt or directly to a database. Whatever suits you best.

Surefire Steps to Successful Copywriting

Copywriting is an art form, combining free-flowing information with a marketing pitch, in a way that connects with a target audience and persuades them to take decisive action.

Whether you’re a new business owner or your brand is already established, it’s important to understand the key fundamentals of quality and keyword-rich copywriting that make your digital brand stand out.

However, it’s always best to hire the expert services of experienced and professional copywriters or a renowned writing agency, such as Daily Posts.

Engaging the specialist services of top level copywriters – or a writing company such as Daily Posts -ensures that you are freed of the creative and often intricate demands of consistently producing a stream of compelling copies that are distributed across various digital channels and platforms.

It also saves you time, costs and energy, while boosting your brand value and profile as an industry authority. To get started on a high-flying brand communication campaign – with creatively written and aligned copywriting – sign up for Daily Posts’ value writing services today.

Quality copywriting: Your number one marketing tool for a successful digital brand campaign

At its very essence, good copywriting is the top device in your business marketing toolbox. The quality and quantity of copywriting that is produced or associated with your brand can be the sole determinant of the success or failure of your digital marketing campaign.

Quality copywriting is a form of advertising, constructed in engaging, conversational content. The language is concise and articulate. The style is fluid and tailored to the needs of target audiences, without an overbearing use of sales-laden language and design excesses.

Achieving successful copywriting follows specific steps and guidelines:

1. Spotlight and emphasise the benefits.

The benefit is the value a brand or product offers to a potential client. That is the number one interest of the reader and should also be on your mind when writing marketing copy.

The value proposition or unique selling proposition (USP) of the product needs to be quickly articulated and clearly pointed out at the start of the message. However, this shouldn’t necessarily make the key message look or sound as if it is hanging in the paragraph or whole copy.

So the professional writer’s first objective with the writing brief should be to understand all the benefits of the product, so it can be appropriately relayed to the target audience in the copy.

2. Identify your competition’s weaknesses.

What is your brand or product’s unique offering? How does it differentiate from your competition? Why should the target market patronise your product and not your competition’s? A smart copywriter will study the competition’s offerings and identify weaknesses that the client’s product satisfies. This point must be emphasised to the audience in your content marketing piece, so that the target market is properly informed in making the right choice when choosing the client’s product instead of the competition’s.

3. Know your audience.

Every product has a specific market, or at least a primary target market. It’s the client’s job to identify this market and the professional writer’s job to intelligently skew marketing copy to fit the language and style this specific audience can relate and positively respond to. In trying to understand the target audience better, the copywriter must research and identify vital bio data, such as their gender, age, family status, age, occupation, interests, ethnicity and average income level.

4. Smart headlines

Headlines are the window to copy. If it doesn’t look attractive from the outside, people may not be interested in exploring the interior. In copywriting, readers judge the book by its cover; in this case, the text that accompanies a headline.

Professional writing agencies know that headlining is an art in itself and requires creative and deliberate crafting to grab and hold the interest of the audience, encouraging them to read further.

5. Focus on ‘You,’ not ‘We’ or ‘They’

Successful copywriting focuses on the reader and the benefits of using a brand or product. Therefore, they cut down on self advertisement and try to personalise messages and benefits by using the second person. After all, that’s really what you’re doing: marketing directly to a potential client in writing.

6. Get To The Point!

Your potential client has a thousand and one other things to do – or that’s what the mind has been programmed to think. Whatever the case, your client doesn’t want you to dilly-dally – they just want to understand the benefits and how it will add value.

They don’t have time to guess what you’re trying to say or decode the exact meaning of complex terminologies or high-sounding words. They want to know in simple, clear, easy-to-understand language. Also, they want to know quickly.

So, get to the point with teasers, instructions and persuasive wordings. Examples include phrases like ‘Click here,’ ‘Look inside,’ ‘Turn to the next page,’ ‘Fill and email today’ and ‘Sign up.’

7. Keep paragraphs short

Avoid long paragraphs. This is one great tip leading writing companies make sure all their professional copywriters keep to. Short paragraphs are more appealing, break up the monotony of text and add a bit of verve and energy to the copy.

8. Conversational style

While professional copywriting must keep to all the rules of correct grammar and syntax, it must never be forgotten that marketing copies are not academic texts or intellectual theses that read like scientific research. Remember that as a copywriter, you’re salesman in print. So, be imaginative and think of how you’ll engage and convince people to buy your client’s product.

If you prefer to speak in a free, conversational style, then write like you were having an informal chat and sprinkle the copy with a few words and terms people use in informal discussions like ‘OK’, ‘of course’ and ‘sure thing.’

9. Call To Action (CTA).

The objective of any copywriting is to encourage the prospect to make a purchasing decision. Typically, a call to action creates a sense of urgency about key messages of the copy and provides instructions to the reader about how to benefit from the reward stated in the content.

A successful copywriting closes with a compelling call to action, with information on how to enjoy the advantages gained from using the product. It could be a call to subscribe, email, sign up, visit a website or a physical store.

Successful copywriting demands certain important skills and techniques, combined with a writing flair that makes copies stand out – appealing to audiences, as well as boosting traffic flow to online sites.

At Daily Posts, we ensure you don’t have to worry about producing quality, high volume copywriting for your marketing campaigns. We get the job done professionally and on time. Sign up today to get started.

Empowering everyone we touch through creative copywriting!

Your one stop content writing agency- you choose the price - we deliver

  • Affordable Content Writing

    Affordable Content Writing

    You choose the website copy price based on the writing project you need to complete- $2, $3, $5 or $8 per 100 words.

  • Easy Writing Agency Process

    Easy Writing Agency Process

    Our checkbox briefing forms guide you through the info our digital copywriters will need to produce top quality written content.

  • Creative Copywriting

    Creative Copywriting

    We recruit talented communicators, and then train them to assess our briefs and produce imaginative copy that resonates with your audience.

  • Secure Virtual Office

    Secure Virtual Office

    Our winning formula combines effective recruitment, relevant training and our SSL secured bespoke virtual office to deliver copy on time and within budget- every time!

  • No Writing Project Too Big

    No Writing Project Too Big

    Whether you need a few blog posts written a week, or 200,000 words a day, we have the expert copywriters to deliver to the highest quality within your budget.

  • Your Copwriting Partner

    Your Copwriting Partner

    We learn what you like and then, where required, train our writers to deliver it. Many of our customers have worked with us for 5+ years.

Four Great Value Copywriting Levels

The best value written content you will find at each price point.

$0.02 per word

SEO Copywriting

Need cheap copy that is good quality. We can provide you with your copy fast!

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$0.03 per word

Excellent web content

Content for web projects- New sites, blogs, guest posts, press releases and landing pages.

$0.05 per word

Premium Content

Extremely affordable - Premium quality. Well-researched content with superb flow.

$0.08 per word

Special Project Content

Content for adverts, micro-copy and technical documents. For copy that takes a lot of time.

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