Surefire Steps to Successful Copywriting
James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.
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Hiring a competent copywriting company is the best way to ensure your business will maintain a steady stream of high-quality content and ad copy, and there are few companies more competent than Daily Posts. We have a diverse group of writers with knowledge and experience of multiple industries and a deep understanding of the target audience for the content we generate. Our seasoned team is capable of producing well-constructed, intelligent and persuasive content with remarkable consistency.
Work with us today and get guaranteed results. Set up an account here or call us on 023 80 970 979 to get started.
What is Copywriting?
Copywriting is a term that many people have heard of but are often unable to properly define. Because copywriting is so vast in scope, an exact definition can be hard to pin down. At its core, copywriting is the process by which content is created for the primary purpose of advertising or other forms of digital marketing. There are several kinds of copywriting and here we’ll highlight the most popular ones.
SEO Copywriting: Search engine optimisation copywriting aims to help boost your website’s search engine ranking by focusing on quality articles that contain good keyword percentage and placement.
Technical Copywriting: A technical copywriter is usually well versed in a number of industries and uses that expertise to create content like user manuals for advanced computing software and hardware, posts covering new and upcoming technology and technological advancements, and tutorials for website design tools among others.
Web Content Copywriting: Web copies can be anything from friendly, conversational blog posts to brief, informative emails that aim to stimulate the reader’s interest and get them to take action.
Ad copywriting: Advert copywriting is a specific form of copywriting that involves the creation of content like jingles, slogans, taglines and headlines that are catchy and memorable.
Copywriting is a particularly challenging aspect of marketing strategy. Quality copywriting requires the writer to have in-depth knowledge of the subject matter, as well as a profound grasp of the target audience. It requires a love of words and a passion for facts. In addition, a good copywriter must have a passion and the ability to conduct and utilise the results of exhaustive research for their craft in order to produce truly outstanding content.
Sure Fire Steps to Successful Copywriting
Copywriting is an art form, combining free-flowing information with a marketing pitch, in a way that connects with a target audience and persuades them to take decisive action.
Whether you’re a new business owner or your brand is already established, it’s important to understand the key fundamentals of quality and keyword-rich copywriting that make your digital brand stand out.
However, it’s always best to hire the expert services of experienced and professional copywriters or a renowned writing agency, such as Daily Posts.
Engaging the specialist services of top level copywriters – or a writing company such as Daily Posts -ensures that you are freed of the creative and often intricate demands of consistently producing a stream of compelling copies that are distributed across various digital channels and platforms.
It also saves you time, cost and energy, while boosting your brand value and profile as an industry authority. To get started on a high-flying brand communication campaign – with creatively-written and aligned copywriting – sign up for Daily Posts’ value writing services today.
Quality copywriting: Your number one marketing tool for a successful digital brand campaign.
At its very essence, good copywriting is the top tool in your business marketing toolbox. The quality and quantity of copywriting that is produced or associated with your brand can be the sole determinant of the success or failure of your digital marketing campaign.
Quality copywriting is a form of advertising, constructed with engaging, conversational content. The language is concise and articulate. The style is fluid and tailored to the needs of target audiences, without an overbearing use of sales-laden language and design excess.
Achieving successful copywriting follows specific steps and guidelines:
1. Spotlight and emphasise the benefits.
The benefit is the value a brand or product offers to a potential client. That is the number one interest of the reader and should also be on your mind when writing marketing copy.
The value proposition or unique selling proposition (USP) of the product needs to be quickly articulated and clearly pointed out at the start of the message. However, this shouldn’t necessarily make the key message look or sound as if it is hanging in the paragraph or whole copy.
So, the professional writer’s first objective with the writing brief should be to understand all the benefits of the product, so it can be appropriately relayed to the target audience in the copy.
2. Identify your competition’s weaknesses.
What is your brand or product’s unique offering? How does it differentiate from your competition? Why should the target market patronise your product and not your competition’s? A smart copywriter will study the competition’s offerings and identify weaknesses that the client’s product satisfies. This point must be emphasised to the audience in your content marketing piece, so that the target market is properly informed in making the right choice when choosing the client’s product instead of the competition’s.
3. Know your audience.
Every product has a specific market, or at least a primary target market. It’s the client’s job to identify this market and the professional writer’s job to intelligently skew marketing copy to fit the language and style this specific audience can relate and positively respond to. In trying to understand the target audience better, the copywriter must research and identify vital bio data, such as their gender, age, family status, age, occupation, interests, ethnicity and average income level.
4. Smart headlines.
Headlines are the window to copy. If it doesn’t look attractive from the outside, people may not be interested in exploring the interior. In copywriting, readers judge the book by its cover; in this case, it’s the text that accompanies a headline.
Professional writing agencies know that headlining is an art in itself and requires creative and deliberate crafting to grab and hold the interest of the audience, encouraging them to read further.
5. Focus on ‘You,’ not ‘We’ or ‘They’
Successful copywriting focuses on the reader and the benefits of using a brand or product. Therefore, they cut down on self-advertisement and try to personalise messages and benefits by using the second person. After all, that’s really what you’re doing: marketing directly to a potential client in writing.
6. Get to The Point!
Your potential client has a thousand and one other things to do – or that’s what the mind has been programmed to think. Whatever the case, your client doesn’t want you to dilly-dally, they just want to understand the benefits and how it will add value to them.
They don’t have time to guess what you’re trying to say or decode the exact meaning of complex terminology or technical-sounding words. They want to know in simple, clear, easy-to-understand language. Also, they want to know quickly.
So, get to the point with teasers, instructions and persuasive wording. Examples include phrases like ‘Click here,’ ‘Look inside,’ ‘Turn to the next page,’ ‘Fill and email today’ and ‘Sign up.’
7. Keep paragraphs short
Avoid long paragraphs. This is one great tip leading writing companies make sure all their professional copywriters keep to. Short paragraphs are more appealing, break up the monotony of text and add a bit of energy to the copy.
8. Conversational style
While professional copywriting must keep to all the rules of correct grammar and syntax, it must never be forgotten that marketing copies are not academic texts or intellectual theses that read like scientific research. Remember that as a copywriter, you’re a salesman in print. So, be imaginative and think of how you’ll engage and convince people to buy your client’s product.
If you prefer to speak in a free, conversational style, then write like you were having an informal chat and sprinkle the copy with a few words and terms people use in informal discussions like ‘OK’, ‘of course’ and ‘sure thing.’
9. Call To Action (CTA).
The objective of any copywriting is to encourage the prospect to make a purchasing decision. Typically, a call to action creates a sense of urgency about key messages of the copy and provides instructions to the reader about they can benefit from the reward stated in the content.
Successful copywriting closes with a compelling call to action, with information on how to enjoy the advantages gained from using the product. It could be a call to subscribe, email, sign up, visit a website or a physical store.
Successful copywriting demands certain important skills and techniques, combined with a writing flair that makes copies stand out – appealing to audiences, as well as boosting traffic flow to online sites.
At Daily Posts, we ensure you don’t have to worry about producing quality, high-volume copywriting for your marketing campaigns. We get the job done professionally and on time. Sign up today to get started.
You’ve heard the talk, and now it’s time to walk the walk. Our crew of experts is available to serve. Visit the Daily Posts website and set up an account or call us for further enquiries on 023 80 970 979 UK or (646) 679-7971 US.
Frequently Asked Questions
What is the yardstick for measuring successful copywriting?
This usually depends on the purpose for which you hired the copywriter’s services. Mostly, this skews towards sales and page views, but sometimes you may decide to judge the merits of our work based on your perception of the quality of the content we provide.
What skills and qualifications do the writers at Daily Posts possess?
At Daily Posts, our writers are required to have a thorough understanding of the fields under which the projects they are assigned to fall. They are also expected to demonstrate the ability to conduct thorough, extensive research as well as be able to use that research to create quality content. We conduct daily training programs for our writers in to maintain the high standards expected of them.
How are Daily Posts writers hired?
Daily Posts writers are only hired after they have passed multi-stage examination and testing that cover multiple aspects of copywriting to prove that they have what it takes to consistently produce high-quality content that will be deemed satisfactory by our customers.
What forms of copywriting can I get with Daily Posts?
Short answer, all forms. Slightly longer answer, we do technical copywriting, SEO copywriting, creative copywriting, technical copywriting, and web content copywriting.
What industries can I get the Daily Posts team to create content for?
We have a diverse team of expert writers with knowledge of, and experience in, multiple fields. It is a safe bet to assume that we have the right content creator for whatever obscure industry you wish.
Using our services is as simple as creating an account here. If you have further questions, you may choose to call us on 023 80 970 979 UK or (646) 679-7971 US.