Surefire Steps to Successful Copywriting
Copywriting is an art form, combining free-flowing information with a marketing pitch, in a way that connects with a target audience and persuades them to take decisive action.
Whether you’re a new business owner or your brand is already established, it’s important to understand the key fundamentals of quality and keyword-rich copywriting that make your digital brand stand out.
However, it’s always best to hire the expert services of experienced and professional copywriters or a renowned writing agency, such as Daily Posts.
Engaging the specialist services of top level copywriters – or a writing company such as Daily Posts -ensures that you are freed of the creative and often intricate demands of consistently producing a stream of compelling copies that are distributed across various digital channels and platforms.
It also saves you time, costs and energy, while boosting your brand value and profile as an industry authority. To get started on a high-flying brand communication campaign – with creatively written and aligned copywriting – sign up for Daily Posts’ value writing services today.
Quality copywriting: Your number one marketing tool for a successful digital brand campaign
At its very essence, good copywriting is the top device in your business marketing toolbox. The quality and quantity of copywriting that is produced or associated with your brand can be the sole determinant of the success or failure of your digital marketing campaign.
Quality copywriting is a form of advertising, constructed in engaging, conversational content. The language is concise and articulate. The style is fluid and tailored to the needs of target audiences, without an overbearing use of sales-laden language and design excesses.
Achieving successful copywriting follows specific steps and guidelines:
1. Spotlight and emphasise the benefits.
The benefit is the value a brand or product offers to a potential client. That is the number one interest of the reader and should also be on your mind when writing marketing copy.
The value proposition or unique selling proposition (USP) of the product needs to be quickly articulated and clearly pointed out at the start of the message. However, this shouldn’t necessarily make the key message look or sound as if it is hanging in the paragraph or whole copy.
So the professional writer’s first objective with the writing brief should be to understand all the benefits of the product, so it can be appropriately relayed to the target audience in the copy.
2. Identify your competition’s weaknesses.
What is your brand or product’s unique offering? How does it differentiate from your competition? Why should the target market patronise your product and not your competition’s? A smart copywriter will study the competition’s offerings and identify weaknesses that the client’s product satisfies. This point must be emphasised to the audience in your content marketing piece, so that the target market is properly informed in making the right choice when choosing the client’s product instead of the competition’s.
3. Know your audience.
Every product has a specific market, or at least a primary target market. It’s the client’s job to identify this market and the professional writer’s job to intelligently skew marketing copy to fit the language and style this specific audience can relate and positively respond to. In trying to understand the target audience better, the copywriter must research and identify vital bio data, such as their gender, age, family status, age, occupation, interests, ethnicity and average income level.
4. Smart headlines
Headlines are the window to copy. If it doesn’t look attractive from the outside, people may not be interested in exploring the interior. In copywriting, readers judge the book by its cover; in this case, the text that accompanies a headline.
Professional writing agencies know that headlining is an art in itself and requires creative and deliberate crafting to grab and hold the interest of the audience, encouraging them to read further.
5. Focus on ‘You,’ not ‘We’ or ‘They’
Successful copywriting focuses on the reader and the benefits of using a brand or product. Therefore, they cut down on self advertisement and try to personalise messages and benefits by using the second person. After all, that’s really what you’re doing: marketing directly to a potential client in writing.
6. Get To The Point!
Your potential client has a thousand and one other things to do – or that’s what the mind has been programmed to think. Whatever the case, your client doesn’t want you to dilly-dally – they just want to understand the benefits and how it will add value.
They don’t have time to guess what you’re trying to say or decode the exact meaning of complex terminologies or high-sounding words. They want to know in simple, clear, easy-to-understand language. Also, they want to know quickly.
So, get to the point with teasers, instructions and persuasive wordings. Examples include phrases like ‘Click here,’ ‘Look inside,’ ‘Turn to the next page,’ ‘Fill and email today’ and ‘Sign up.’
7. Keep paragraphs short
Avoid long paragraphs. This is one great tip leading writing companies make sure all their professional copywriters keep to. Short paragraphs are more appealing, break up the monotony of text and add a bit of verve and energy to the copy.
8. Conversational style
While professional copywriting must keep to all the rules of correct grammar and syntax, it must never be forgotten that marketing copies are not academic texts or intellectual theses that read like scientific research. Remember that as a copywriter, you’re salesman in print. So, be imaginative and think of how you’ll engage and convince people to buy your client’s product.
If you prefer to speak in a free, conversational style, then write like you were having an informal chat and sprinkle the copy with a few words and terms people use in informal discussions like ‘OK’, ‘of course’ and ‘sure thing.’
9. Call To Action (CTA).
The objective of any copywriting is to encourage the prospect to make a purchasing decision. Typically, a call to action creates a sense of urgency about key messages of the copy and provides instructions to the reader about how to benefit from the reward stated in the content.
A successful copywriting closes with a compelling call to action, with information on how to enjoy the advantages gained from using the product. It could be a call to subscribe, email, sign up, visit a website or a physical store.
Successful copywriting demands certain important skills and techniques, combined with a writing flair that makes copies stand out – appealing to audiences, as well as boosting traffic flow to online sites.
At Daily Posts, we ensure you don’t have to worry about producing quality, high volume copywriting for your marketing campaigns. We get the job done professionally and on time. Sign up today to get started.