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SEO Copywriting

What is SEO copywriting?

In its most simple terms, SEO copywriting is web copy that flows and reads well for the viewer. Your content is laced with select phrases and keywords that help increase your ranking when users search for related terms.

Daily Posts adopts a holistic SEO strategy to build and maintain the best possible website for you. Subsequently, your Google ranking increases after we’ve produced high-quality content. SEO copywriting was previously about optimising web page copies; however, research reveals that web page ranking in search engines is dependent on off-page factors such as domain authority, as well as how people describe you in links and what they say about your content.

We can help achieve the reputation you want via consistent high-quality content. Search is a particularly important facility online and Daily Posts has the combined experience and skill to help you meet your goals. Our aim is to serve your customers and visitors with the best content in your niche market. The content we create is well written and carefully targeted to a specific audience which successfully serves your business objectives.

Like every good copywriter, our writing begins with comprehensive research about the most interesting topics your audience prefers to consume. We conduct keyword research to find competitive keywords that will rank highly. Subsequently, we craft is long-tail content that fits with your mission statement and maximizes visibility.

Do you have questions for us or wish to kick-start the consultation stage of your project? Call us on 02380 970 979 (UK) or (646) 679-7971 (US). Alternatively, you can send an email to our admin staff.

Onsite SEO Copywriting

  • Get web and e-commerce copy that’s written naturally around your service or products

  • Get copy that increases both visitor Time-on-Site and Click-Through rates

  • Get well-written copy that matches visitor search query intent
     

Offsite SEO
Get high-quality traffic and quality leads from your website via:
 

  • Guest Posts

  • Company Reviews

  • Sponsored Posts

  • Affiliate Content
     

We routinely work on SEO copywriting jobs of 500,000 words and more. Our prices are extremely competitive and we believe we are unquestionably the best in the UK. We will price match any bid you’ve had for your project from a company using native English-speaking writers.

We have a bespoke content management system that makes workflow simple, and we can deliver most projects within 30 days. So, get started today and one of our experienced project managers will get in touch to discuss your project scope and start the ball rolling.

How does Daily Posts SEO copywriting get you to the top of your niche?

Our most important guideline when writing SEO content is to create compelling, useful and valuable copy, targeted towards specific keywords that most users and websites will share on social media. These are factors that increase website relevance and authority. Our writers aim to produce content that solves a specific problem for your audience.

It all begins with a headline; we see to it that the headlines we create for all SEO content are enticing, eye-catching and captivating. We test this as many times as possible to ensure it is the absolute best. Valuable content is less effective if your headline isn’t top-notch.

The headline is only half the job where SEO copywriting is concerned though. Our headlines convey messages your audience want to hear and we try to incorporate numbers where possible, because this works very well.

Blogging is another part of our strategy to help you dominate SEO. There are many success stories online about small businesses which grew their online traffic by over 400%, simply by blogging regularly. We use long-tail keywords, because they are less competitive and will get you to the first page of Google search in the fastest time possible.

Every piece of content we create has a compelling introduction that addresses your keyword intent. The trick is to balance phenomenal content with relevant keywords which spread like wildfire on the internet and earn Google’s trust.

Here are five major things Daily Posts consider when writing your SEO copy:

Title

From the onset, we analyse your website for keywords. We research current keywords relevant to your industry, so that we can include at least one of them in the title of your copy, where possible.

We do this because when people run a search, post titles are the first things they come across. Subsequently, they often expect the exact words they searched for to be present in those titles. When you click on a link because it contains the keywords you searched for, the site in question automatically ranks higher for those keywords.

Meta Description

We then create a snippet copy, which contains keywords for your content. This snippet copy is what search engines display under the title of your posts in search results; it is also another factor that determines whether people click on your link or not.

Keyword application

It’s conventional that the frequent use of keywords in your content has a great impact on your content’s ranking on search engines.

While Daily Posts garnish your copy with current keywords relevant to your brand, we also weigh up the frequency of those keywords against the length of your copy to make sure their density doesn’t exceed 5.5% of the whole post. This way, we guarantee your copy will not appear ‘junky’ to search engines.

Page Links

The internet is all about networking. Linking to other pages is a vital aspect of Search Engine Optimisation, because search engines use links – both inbound and outbound – to assign relevance and trust to your content.

Therefore, whilst writing your copy, Daily Posts’ SEO copywriters always link naturally to other online contents with authority, in terms of the subject matter you want us to cover and any related topics on your own website.

There are of course several other SEO aspects we consider when writing your copy, such as suggesting proper tags and categories, URL structure, keywords in images, and so on.

SEO copywriting for websites which need to increase traffic and lead generation

Our winning formula focuses on creating the quality and actionable content your readers are looking for. Quality reigns supreme – and the content you’ll receive from Daily Posts will be the absolute best. To help you achieve your goals of higher traffic and generating more qualified leads, we craft content with extra benefits for your readers. Our writing is direct and personalised to make it feel like we’re speaking to each individual reading your content.

We’re not only using long-tail keywords; we go further with Latent Semantic Indexing Keywords that include related terms to your main keywords and help Google better understand the content we’ve created for you. We understand your target audience and how they structure their search for content in your niche. If user questions and searcher intent are gold, then a Daily Posts copywriter is a gold miner.

We are not keyword stuffers. In fact, we frown upon such an abhorrent practice that will ultimately see your website penalised. Instead, our SEO techniques lead to a positive user experience.

Whatever your lead conversion goals – from getting visitors to signup, download a whitepaper or go for a free trial – we’ll help you reach them. How? By overhauling your current SEO strategy and optimising your new and existing content for an improved lead generation. We’ll also help you create lead magnets that turn traffic into leads; this includes e-books or free downloads.

The importance of SEO for a successful digital strategy

Build brand trust and authority: Appearing on the top pages of search results shows people that you’re an authority in your industry. Users are more predisposed to trust businesses that are found on the first page of results, rather than the fifth.

Increased traffic: Ranking is a very important feature for traffic. The lower your ranking, the less likely people are to click on your page results. It’s not just about getting to the top spot, but staying there permanently. SEO is designed to last; if you improve your SEO, you’ll consequently enjoy consistent traffic to your website.

High return on investment: In its purest form, SEO is free and you won’t have to spend a fortune, unlike other marketing strategies. Although you have to invest in good SEO copywriting, you’ll duly increase sales, subscriptions and reach your end goals without necessarily increasing marketing costs.

SEO Copywriting Solutions That Work

Google now uses the authority and trust of your website as a measure of quality and significance. In this context, trust relates to people’s opinion of your content.  On the other hand, authority refers to the phrases or sets of words via which people link to your site.

This implies that while the use of keyword phrases relevant to your brand is crucial for the optimisation of your copy, the content needs to first achieve authenticity, great quality and your audience’s approval.

Let’s use a chocolate business as an analogy: your chocolate represents the content, while the packaging is optimisation. The packaging features the name of your chocolate (your post title), makes use of a combination of strategic words under the name (your keywords), one or two appealing colours (your meta description), and also has your company address on it (your page links).

Now, let’s assume you managed to get the packaging (optimisation) right and subsequently sold a few chocolate bars to consumers. If your chocolate (content) tastes great, those consumers will definitely want more and will even recommend it to their friends. On the other hand, if it tastes awful, consumers will not only refuse to patronise you again, but will also warn their friends about buying your chocolate.

That’s exactly how proper SEO copywriting works. It’s as much about content, as it is optimisation. According to Copyblogger, it’s simply how to tell search engines that what you’re talking about is what people are looking for. You can tell search engines the same thing about your web copy or you can simply let Daily Posts do this for you.

Why Invest in SEO Copy?

  • The Daily Posts team of experienced SEO copywriters understand every aspect of Search Engine Optimisation – from high-conversion keywords relevant to your brand, to authority links that strengthen your message.

  • Our Search Engine Optimisation copywriting service is designed to strike a balance between satisfying your audience and gaining the trust of search engines.

  • Daily Posts copywriters tailor content that will pull traffic to your website and ensure those visitors remain with you.

  • At Daily Posts, we believe that web copy only has a few seconds to capture the attention of its audience. We strive to produce content with great titles and royalty-free images that will make your visitors want to read on.

  • We craft content so persuasive that other people can’t help but endorse it, by sharing it on social media and linking to it via their websites. This is bound to help your website earn trust and authority. It will also make your page rank higher for suitable keywords.

  • We help maximise your website’s potential of converting visitors into sales.

We have many years of experience working in SEO copywriting, general copywriting, social media copy and digital marketing. We also have in-depth knowledge of current digital marketing trends, strategies, analytics and platforms. This means we can integrate our knowledge of the various fields of copywriting and online marketing to flawlessly balance content with SEO.

Choose Daily Posts today. You can contact us by phone on 02380 970 979 (UK) or (646) 679-7971 (US). Let us craft SEO copy that will entice both search engines and your audience.

What is SEO copywriting?

As someone who does business on the internet, you have probably wondered what SEO copywriting is and how it affects your online business. SEO copywriting is a specialised form of writing that makes it possible for you to target and drive traffic to your website. SEO copywriting makes use of key phrases and words your target audience use when searching for the type of products and services you offer. This makes it a vital part of your marketing communications. As a search engine optimisation tool, SEO copywriting also helps with brand awareness as the content of your website will rank higher in search results, attracting the attention of the search user.

It is safe to say that SEO copywriting is vital to the success of your internet business. Little wonder forward thinking business would rather hire expert copywriters in order to get it right so as to maintain a competitive edge in the industry.

Type of SEO copywriting

Web content: This is like the meat of the internet. It is what attracts visitors to your website and causes them to visit again. Web content typically covers articles, blog posts and social media. Writing great web content is like telling a story, but in a way that can easily capture the attention of the reader.

Product descriptions: This is the type of SEO copywriting that compels visitors to make a favourable buying decision. With product descriptions, you are not just expected to talk about the product, but to create a connection in the minds of the reader that will convince them to buy.

Unfortunately, for many internet marketers, knowing what to say is one thing but knowing how to say it is another. It is for this reason that many businesses would rather work with a web content writer.

When it comes to passing your message right, the copywriters at Daily Posts copywriting agency know what to say and how to say it.

Need expert copywriting for your brand? Call 02380970979 to get started.

What makes great SEO copywriting?

If you want to create a brand that is highly visible on the internet, you need to focus on your search engine optimisation efforts. And these days, it takes more than a bunch of keywords to have relevance in search engines; it takes great SEO copywriting. But what makes great SEO copywriting?

  • A good understanding of SEO: Search engine optimisation does not work like a shot in the dark. It takes a conscious understanding of SEO, best practices and current trends before you can begin to understand SEO.
  • A good understanding of keywords and key phrases: Keywords and key phrases are the internet attractors. These are what drives targeted traffic to your web page and if you don’t know how to use and combine them properly, you will not see great results from your SEO efforts.
  • Great content: It is one thing to use relevant keywords in your content, but a completely different kettle of fish having all round relevant content. One of the causes of high bounce rates is bad content–when visitors arrive at your web page from an external source only to find that you don’t know what you are talking about. Only great content can make great SEO copywriting.
  • Struggling with copywriting? Call Daily Posts UK copywriting agency on 02380970979 to get started writing great copy.

Facts about SEO copywriting

  • Title tags are very important for SEO as they help users understand the purpose of your webpage from the search engine.
  • Your webpage is competing with millions in the search result pages and it takes a descriptive and enticing Meta description to have a competitive edge.
  • Bounce rate is the percentage of people that arrive at your site and leave without visiting other pages or doing anything else. Great content is one of the best ways to reduce bounce rates.
  • Internal linking is a part of SEO best practices that helps users and search engines determine which page is relevant for a particular keyword phrase.
  • Latent semantic indexing is how search engines understand and associate terms; it should be a huge part of your SEO copywriting.
  • Search engines monitor and include social signals as part of their ranking process so make sure your content is easy to share on social media.

Frequently asked SEO copywriting questions

How is SEO copywriting different from regular copywriting?

SEO copywriting involves a lot of key phrases, which is something search users type in search engines every day. Besides using key phrases, search engines such as Google are only interested in returning content that fully answers the user’s question and stands out from that of the competition. The intricacies involved in doing this right are what differentiate SEO copywriting from regular copywriting.

How important is SEO copywriting?

The best way to answer this question is by asking a series of questions:

  • Are enough people visiting your website?
  • Do you want more website traffic?
  • Do you want to improve brand awareness?
  • Do you want to increase sales?

Your answer to these questions will underscore the importance of SEO copywriting to your business.

Have you written content for your website but noticed you’ve been stagnant for a long time? Are you looking for an SEO copywriting company that understands the current SEO landscape? Do you find it confusing when you hear about a new Google algorithm update, but don’t understand how to implement it throughout your website?

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Some experts say that SEO is one of the most confusing topics, but it really isn’t too difficult once you realise that your audience – not search algorithms – come first. To succeed in a competitive online sphere, your writing must go above and beyond what’s expected to accomplish the goals of appealing to the end user and duly solving a problem for them.

How do you do this? Hire a Daily Posts copywriter to create content that ranks well and persuades people to take your ‘Call-to-Action’. Our SEO copies are of supreme quality; although it won’t happen in just one day, we’ll help you get to the first page of Google search results eventually.

At Daily Posts, we are at the cutting edge of content research, constantly striving to attain a better understanding of ranking factors and algorithm dynamics. Our expert SEO copywriters are able to deliver exceptional web content that speaks to the reader and is also carefully aligned to the requirements that rank for different topics.

Where SEO is concerned, Google is the entity you’ll need to impress. Other search engines such as DuckDuckGo, Bing, Yahoo and Jeeves are good, but ultimately, Google is the key to success for organic search.

Our SEO copywriters incorporate strategic keywords surrounded by valuable content to increase your online presence and boost your bottom line. There are thousands of prospects looking for quality products in your niche and we’ll get you right in front of them.

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