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SEO Copy Writing

Use natural language, write to your human audience

In the words of David Ogilvy, “Write the way you talk. Naturally.” We write your copy to a human audience. SEO is important but it fails if it doesn’t make the audience a priority. When Google ranks your site, it considers the length of time people spend reading your content.

Our writers use anchor text, linking to different articles on your site to increase dwell time and drive customers towards making a purchase. We also write in a language your audience is familiar with, whilst maintaining your brand tone of voice throughout the copy.

The content itself must hit all the right spots

Besides the elements mentioned above, the content itself is vital to conversion. Search engines thrive on content so you must regularly update your website with fresh, engaging content.

Our gifted writers have written thousands of blog posts in every niche, and we’re excited to do the same for you. We can help you craft amazing blog posts that grow your organic traffic by over 100% within a year.

SEO copywriting for websites that want more conversions

The trick with SEO is to write customer-centric content, not to focus on optimizing for keywords. To win in a competitive digital space, your content must go beyond churning out words to solve a specific problem for the end user. That’s how you turn visitors into faithful customers who love your brand.

Our copywriting is a blend of science and art. We begin with research, understand buyer psychology and conduct lots of A/B test on each copy. We have mastered the art of carving timeless pieces that are evergreen. Our copywriters are skilled professionals that drive your audience to act. Whatever your content marketing goals are, we can help you reach them without tipping your budget.

The best thing you enjoy from a Daily Posts SEO writer is our comprehension of SEO and your brand. We know everything that goes into a content that makes Google and your reader happy. This includes key phrases, short paragraphs, punch words, error-free copies, persuasive headlines and, most importantly, a compelling headline. We know how much Google loves long-tail phrases in a copy, and we apply them for maximum impact.

SEO copy for increased conversions and business growth

A high-ranking website on Google will receive as much as 33% user engagement. From brick and mortar stores, local contractors, retail stores and online businesses, your business will thrive if it receives traffic from search engines. We can help you get traffic to your site by optimizing your web pages, blog and other ranking factors to attract high-quality customers.

After we’ve optimised your site search, you’ll reap the permanent marketing results. The results are continuous and long-term. All you’ll need to do is sustain the efforts for consistency.

SEO gives you an edge. It makes it easier for potential customers to find you. We’ll create good content for your site, such that prospects who read through your content will trust you as an authority. Hence, by the time they call your sales number or reach out to you, they’re 100% likely to convert.

Businesses are growing because of the popularity of search engines. If you truly believe that your product is unique and awesome, you’ll need SEO to generate quality leads.

Why you need Daily Posts to do your SEO copywriting

Without a compelling web copy to complement that killer website design, your business accumulates admiration without conversion. SEO copywriting presents your content in a way that is pleasing to search engines and the reader. Our copywriters know where to place keywords, using the right tags and balancing the connection between your readers and search engine spiders.

There are roughly 200 ranking factors and understanding each is quite complex for an individual who doesn’t know much about SEO. You run the risk of keyword stuffing without realizing it. If you want to rank higher and you want visitors to turn into customers, our SEO copywriting is the best option. We make your website compatible with viewers and search engines, maintain optimal length, irrespective of your type of business, and attract relevant traffic that converts.

SEO COPY WRITING

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Keyword Stuffing Explained

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Keyword Research and Content Strategy

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What does SEO Copywriting mean in 2017?

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Top SEO Techniques to Adopt in 2018

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Understanding How to SEO Your Copy and Get Results

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Looking for a company that delivers quality search engine optimisation (SEO) copy writing and more? Look no further, Daily Posts is your trusted agency!

What is SEO Copy Writing?

When you type a search query into a search engine and get a list of results, the list you receive that matches your search terms or key words is due to search engine optimisation (SEO).

SEO copy writing in itself is a technical approach. Its main objectives are to enhance the potency of your content—make your content more attractive that people are compelled to promote it, help your web page rank higher on the list of search engine results, drive traffic to your site and lower your bounce rate.

It is widely applied in copy writing, marketing communications and brand awareness, on social media, blogs and even publishing.

It is widely applied in copy writing, marketing communications and brand awareness, on social media, blogs and even publishing.

The copy writers at Daily Posts are trained to make sure your content meets these specifications.

Types of SEO-based Copy Writing

SEO-based copy writing is such a comprehensive subject. This often makes it difficult to identify and classify the various types. Industry experts have, however, reached an informal consensus on the major categories of SEO-based copy writing:

  • SEO Copywriting: This type of copywriting focuses on the visibility of the web page on the internet. No matter the purpose of the page, SEO copywriting enhances your content. Daily Posts is a leading expert on this type of SEO copywriting.
  • Sales SEO Copywriting: This type involves crafting persuasive writing with the intention of inducing the audience to patronise a service or product.
  • Content SEO Copywriting: Here, the content or copywriter produces engaging updates and information, like step-by-step guides on the web page that will over time gain the loyalty of the visitors.

What makes great SEO Copywriting?

Ideally, great SEO copywriting should lead search engine users to your site on the internet, convince them that your web page is the best option to fulfil their needs and drive them to take the action you desire, for example, subscribing to your newsletter or purchasing a product.

Because it has been proven to achieve such outcomes, it has become an invaluable tool in the fields of marketing communication and brand awareness.

Be it copy or content writing for customer engagement, sales, promotion or advertisement, effective SEO copywriting should be tailored to a specific need or set of needs. It should incorporate great, high-quality content that will engage and entertain—and not just an abundance of key words. Here, CEO of Daily Posts, James Cummings, expounds on what it takes to provide great content as well as how the company sets itself apart in providing the service.

Other things to consider in a bid to provide great SEO copywriting are writing proper title and headline tags, rapid site speed—the time it takes your site to load, using meta descriptions—the HTML impute that helps search engines understand your page’s content and effective keyword research.

Major facts about SEO Copywriting

It is understandable that there would be a lot of misinformation surrounding search engine optimisation copywriting on the internet. This is so because a lot of information on search engine optimisation is meant for experts.

To bridge the gap, here are some facts about SEO copywriting:

  • It spans writing, technical and marketing skills.
  • It generally involves optimising your web pages for better ranking in search results to drive traffic.
  • It is not all about padding your content with keywords or key phrases, delivering quality content matters.
  • It involves in-depth keyword research and analysis to produce useful results.
  • Its two main goals are to appeal to the user or customer and to solve problems.

Frequently asked questions about SEO Copy Writing

What type of content should SEO copywriting be adapted to, longer or shorter content?

There is evidence that longer content does rank better on Google but the most important thing about your content, whether long or short, is that it answers a question or fulfils a need.

How do I place keywords in my content?

The best strategy is to focus a different keyword on each piece of content. To avoid over-saturating your content with keywords, you can devise a system that lets you place keywords after a predetermined interval in your content.

Is it better to implement SEO copywriting on my own or do I need to engage the services of professionals?

It is possible to implement SEO copywriting on your own after learning a few tricks, but to ensure that you get effective results delivered on time, it is best to engage the services of professionals like the copy writers at Daily Posts.

Is it okay to republish content on major publishing sites like Medium, especially if I’m trying to avoid the duplicate content penalty?

Yes. As stated in Google's Webmaster Support, “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.”

Want to learn more? Visit us at Daily Posts Now!

We deliver effective search engine optimisation (SEO) copywriting content at Daily Posts within your budget and on time too. You can get in touch with us right now via our contact form or call us on 023 80 970 979 (UK), (646) 679-7971 (US). We are also on Skype-YesDailyPosts

Apart from the obvious benefits of driving traffic to your website, SEO raises your website profile and increases brand awareness. It is a misunderstood and complex concept that is constantly evolving. Hence, you need a copywriter that understands the latest trends in search to create SEO-optimised copywriting for you.

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What are the most important elements of SEO copywriting?

Headline

You’ve probably read countless guides and articles telling you about the importance of a headline. A mediocre headline leads to lower click-through rates. That’s because readers are not inspired, neither do they feel compelled to see what’s inside the wrapping. David Ogilvy stated that the headline is 80 cents out of your dollar and 5x more people only read the headline. Your headline is the first step to conversion and ranking higher on Google.

Optimised meta content

We think of meta descriptions and meta titles as the free PPC Google presents them. A few tips we follow include

  • Maxing out the character limit to get the most juice: We include a keyword and description. For businesses that serve local customers, we add a phone number.

  • Writing to sell: The meta description is all it takes for someone to read or move past your content. It has to speak to the user.

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