You’ve probably read countless guides and articles telling you about the importance of a headline. A mediocre headline leads to lower click-through rates. That’s because readers are not inspired, neither do they feel compelled to see what’s inside the wrapping. David Ogilvy stated that the headline is 80 cents out of your dollar and 5x more people only read the headline. Your headline is the first step to conversion and ranking higher on Google.
Optimised meta content
We think of meta descriptions and meta titles as the free PPC Google presents them. A few tips we follow include
- Maxing out the character limit to get the most juice: We include a keyword and description. For businesses that serve local customers, we add a phone number.
- Writing to sell: The meta description is all it takes for someone to read or move past your content. It has to speak to the user.
Use natural language, write to your human audience
In the words of David Ogilvy, “Write the way you talk. Naturally.” We write your copy to a human audience. SEO is important but it fails if it doesn’t make the audience a priority. When Google ranks your site, it considers the length of time people spend reading your content.
Our writers use anchor text, linking to different articles on your site to increase dwell time and drive customers towards making a purchase. We also write in a language your audience is familiar with, whilst maintaining your brand tone of voice throughout the copy.
The content itself must hit all the right spots
Besides the elements mentioned above, the content itself is vital to conversion. Search engines thrive on content so you must regularly update your website with fresh, engaging content.
Our gifted writers have written thousands of blog posts in every niche, and we’re excited to do the same for you. We can help you craft amazing blog posts that grow your organic traffic by over 100% within a year.