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Promotional Copywriting

5 tips for writing high-quality promotional copy

Before you can effectively write a copy aimed at promoting a business, brand or event, you have to understand the underlying rules of copywriting. These guidelines separate a professional copywriter from a regular person who can string together two sentences. With these tips, you can achieve excellent copywriting and motivate readers to patronise the brand you are promoting.

Understand your target audience and write for them

Out of the billions of people using the internet, your copy has a target audience and it is your job to appeal to them and rein them in. Your promotional copy, no matter how great, is not for everyone. You are supposed to attract your intended demographic using some keywords, then retain their attention by talking to them in a way they can relate to.

For instance, if you are promoting a particular brand of motorcycles, your copy is aimed at people who ride or want to ride motorcycles, so you have to talk to them in a way they will understand, punctuating the copy with one or two examples of bike lingo.

Avoid fancy words and unnecessary jargon

Be careful not to lose the attention of your audience by using big words or too much jargon. Apart from the technical terminologies associated with the piece you are writing, stay away from complicated words. Break down your words and replace unknown words with simpler synonyms so as not to alienate a potential customer with unnecessary formal-sounding words.

Make your copy easy to skim through

Most people do not have the patience or the attention span to read through long posts. They instead skim the post and leave almost immediately if they find it boring or dense.

If your copy is too complex or dull, a high number of visitors will leave moments into entering your website no matter how juicy the brand you are promoting is. Because of this, make your copy skim-readable. Avoid huge paragraphs and bland subheadings and use catchy titles and subtitles to lure them in.

Ensure your copy is unique

Before publishing, be certain your copy is not a duplicate of anything already on the internet or elsewhere. Plagiarism is considered bad practice and could bring legal problems to you and your client. Apart from that, search engines frown on plagiarism and sometimes penalise duplicitous content by yanking them off their search results or not letting them rank, therefore, be sure your copy is original and unique.

Proofread and edit

When you are done writing, diligently go through your copy. Grammatical and spelling errors will make you lose credibility as a copywriter and equally lose clients. Proofread your copy using editing tools and also submit it to an editor for a thorough check before publishing.

What are the benefits of promotional copywriting?

If you’re working with the right team, there is almost no limit to what you can achieve with copywriting. At Daily Posts, we go to great pains to recruit some of the best professional writers in the business. We do this so our clients can enjoy more benefits from copywriting. Some of these include:

Timely deliveries: Whether you need a job completed in hours or weeks, we have what it takes to deliver it. Thanks to our efficient team of professional writers, we can take on any job no matter the size and still complete on time.

High-quality work: At Daily Posts, we go to great lengths to ensure our clients receives work that is free of any errors. We not only work with some of the best copywriters, but also employ professional editors who ensure all tasks are in order before being sent out to our clients.

Higher conversion rates: In this case, it’s not just about being seen, but also about conversions. Our copywriters are focused on communicating effectively with your customers to ensure they become interested in – and subsequently, buy – what you’re selling.

Increase your visibility: One of the tricks to attracting more people interested in what you’re promoting is always being seen. The more people see your ads, the greater the likelihood of achieving high sales. At Daily Posts, our professional writers are experienced in techniques such as Search Engine Optimisation (SEO), which can help drive more people to your page.

Build a solid reputation: Your promotional ads will be the first interaction most of your customers will have with you. Therefore, it is important to create a positive first impression. We know how to communicate with customers to make your company come across as trustworthy. You’ll find that it is much easier to sell to your customers once they know they can trust you.

A different copywriting experience at Daily Posts

If another company or copywriter has failed you in the past, you may be hesitant about looking for copywriting services. At Daily Posts, we promise you’ll enjoy a very different experience when it comes to promotional copywriting. With us on your team, your promotional ad campaign will finally stand a chance of success.

Promotional copywriting that we offer

There is almost no limit to the different types of promotional copywriting we offer at Daily Posts. Whatever style you want, we’ll be able to deliver, whether it’s a brochure or a landing page. Using different styles of promotional copywriting can be very effective for your advertising campaign. No matter which style you choose, we always use the right words to grab your customers’ attention. Some popular promotional copywriting that we provide includes:

Sales emails: Promoting events, products or services using email is a tricky affair. One misplaced word can banish your emails to the Spam folder. We are experienced in writing professional sales emails and can ensure yours tick all the right boxes.

Landing pages: When you set up a website for your product, the landing page will be the point of arrival for most of your potential customers. This is where you’ll make or break many sales. We can make sure your landing page has just the kind of content needed to keep your customers interested.

Blog posts: Blog posts are a great way for you to let customers know more about what you’re selling. Even with the right information, you’ll still need to include the right words to sell to your customers. Using our promotional copywriting skills, we can produce both periodic and one-time blog posts to keep your customers, readers or subscribers coming back for more.

Articles: Articles are a very effective way of making people aware of your product. We have the expertise needed to write informative articles that can be published across some of the best websites.

Promotional copywriting for all businesses

Your business isn’t too small to benefit from promotion and isn’t too big to enjoy the added benefits that promotional copywriting can bring. Major brands all over the world still invest in promotional copywriting using different media such as billboards, newspapers and magazine ads and, with the advent of the internet, web promos. Local businesses, SMEs and start-ups also make use of promotional copywriting to get the word out about their businesses and to draw in customers.

We cater to the promotional copywriting needs of both large and small businesses, delivering premium content that will help you excel and reach your target audience if you are a just getting started, or helping to maintain your position as a key player if you are already a top contender in your field.

Frequently Asked Questions on promotional Copywriting

What is a promotional copy?

A promotional copy is a written text or material aiming to advertise or promote a brand, an event, a person, a product or a service.

Is all promotional copywriting web-based?

No. promotional copywriting services are aimed at both web and print. Promotional copies can be created for magazine and newspaper advertisements, direct mail, sales letters, white papers, newsletters, brochures, broadcast messages, radio commercials, jingle lyrics, billboards, catalogues, taglines, social media posts, web pages, blog posts, online advertisements and other forms of marketing communication.

What if I don’t like the first draft?

In the case that you do not feel totally satisfied with our copy, we offer amendments, taking into consideration all your directions and specifications. Using your feedback, we create a re-write you are will be happy with.

Do you write promotional copies for businesses in other countries?

Yes. Daily Posts copywriting services cut across national boundaries. We work for clients all over the world and we employ the best copywriters from different parts of the globe, to give our copies a native touch if need be. All our correspondence and orders are via phone or email so distance is not a barrier.

Do you understand SEO and how to use it in my copy?

Yes, we are quite adept at SEO and use it for most of our work. We incorporate keywords into our copies in a way that is organic and we employ a lot of SEO-friendly strategies leading to our clients’ web pages ranking high in search engine searches.

What if you don’t have direct experience with my field of business?

The same basic marketing principles are applied in promotional copywriting irrespective of your line of business, therefore, we can deliver a custom-made copy for whatever field of business you are in, including, but not limited to, medical, financial, legal, entertainment, or fashion. Of course, we will do our due diligence, research about it, familiarise ourselves with the terminology and ask you questions if need be, to produce the superior copy that your business deserves.

Would it not be cheaper to write the promotional copy by myself?

Technically, yes. Every literate person can write to some extent. However, creating an engaging copy that attracts the attention of the reader and motivates them to action comes with years of knowledge, precision and practice. Also, there is SEO to be considered and the endless hours of rewrites and proofreading. Whatever little you save will seem negligible compared to time wasted, and, at the end of the day, it will not be the same as a professionally-written copy.

If you’re going to make use of promotional copywriting, then you’ll want to get it right the first time. Daily Posts is the writing company you’ll need when entering the world of professional copywriting.

We’ll help you get the most out of your advertising, so sign up to our website today and start enjoying the quality products that we offer.

Call us today on 02380 970979 to find out just what we can offer you.

What is Promotional Copywriting?

The main purpose of awebsite or business venture, large or small, is to make profit by ensuring that theproducts and the services they provide are made available to their target customer for purchase. For this to happen, there has to be a clear line of communication between both ends that states clearly the intent of websiteon any preferred medium that is able get the readers to take action. Many business owners today don’t understand how important strategic marketing is to the success of their business, or how to effectively market their products and services. This is where we come in.

Promotional copywriting utilises the use of written words to endorse the sale of products and services.

As professional promotional copywriters,we write textsforwebsites, billboards, brochures, catalogues, advertisements, emails and more.

Types of Promotional Copywriting

Promotional copywriting can be in many forms. These different forms of copy aredistinguishedbytheintention, concept and over-allapproachofcopy.

  • Search Engine Optimization (SEO) Copywriting

SEO copywriting focuses mainly on the visibility of copy online. It utilises exact keywords and entities, to help your content rank high in search engineswhen people search for valuable information and drive quality traffic to your website.

  • Sales Copywriting

This is a more persuasive style of copywriting with a specific audience in mind. Sales copy aims to induceaction from readers by presenting persuasive and credible details about a product or service. Salescopywriters have a background in sales and marketing.

  • Technical Copywriting

This type of copywriting deals with expertise in specific niches and requires in-depth knowledge about the particular topic being written. Release notes, user guides and instruction manuals are examples of technical copy.

  • Content Copywriting

It is focused on providing updates and information to the customers of a certain website. Content copywriting engages the audience and can help in generating newsletters to diverse consumers.

  • Creative Copywriting

This type of copywriting specialises in using words packed with humour and intelligence in a creative and potent manner to encourageconsumerstotake an interest in a particular product or service.

What Makes Great Promotional Copywriting?

DailyPosts' copywriters stay abreast of all changes and developments in the world of online copy and search engines. By monitoring these, we are in a position to provide you copy that is crafted and search engine optimised to attain high rankings in search engine results.

  • It tilts your perspective.

Sometimes, all a message needs to break through is a slight shift in angle, a different approach. Doing so willbring down the reader's guard enough to continue reading and eventually perform an action.

  • It finds the connection.

A responsive ad puts aside all unnecessary information about its product/service and instead draws the connection between the product and the experience it evokes in the audience.

  • It doesn’t waffle.

Great copycuts out excessive phrases, and fluff, making sentences more direct.

  • It has a catchy lead.

Great promotional copywriting leads with eye catching headlines that hook the readers and make them eager to read the next line.

Facts about Promotional Copywriting

  • Web browsers pay attention to the quality of spelling and grammar on company websites so ensuring your website is free from grammatical errors and spelling mistakes can help increase trust in your company.
  • Twitter performs better with short form copy than long form copy. 
  • On average, only 2 out of 10 consumers are patient enough to read the rest of a piece of copy.
  • According to Facebook, people will rather “like” a page than “Become a fan”.

Frequently Asked Questions

What Do You Charge for Copywriting?

The amount a copywriter earns depends on the quality of his content, how wide his reach is and how long he has been writing copy. A copywriter can make between $25 - $35 an hour depending on the client or agency he is working for.

What Skills Are Vital for Good Copywriting?

  • Exceptional skills in the English vocabulary
  • A keen eye for detail
  • An extensivevocabulary
  • An inquisitive mind
  • Research skills
  • Attentiveness and intuition

Will the distance between us affect our ability to work together successfully?

Our clients are located in different parts of the world. Location is not a determining factor of the success of our working together. Our virtual office enables us toprovide the copywriting services you need, and allows you place your order and monitor the progress of your project in real time.

You can also reach us via phone, email or Skype for updates or to modify your project.

Where Can I Hire a Copywriter?

Daily Posts is a copywriting agency with well-trained professional copywriters who can produce different forms of copy such as brochures, white papers, blog posts, landing pages, product descriptions and jingles.

We can give you exactly what you need to increase your business’ conversion rate. We have partnered with many satisfied firms all over the world. Call us today on 02380970979 for your technical and ad copy.

Do you have a product or service that you’d like the world to know about? We can help you to get the word out with our expert promotional copywriting. Whether it’s an upcoming rock concert, a chic new location you’d like more people to visit or a new web service you’re launching for people in your area, we will make sure the world knows about your product using the most effective methods.

Setup Your Account

Get the word out with Promotional Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.

UK: 02380 970979

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As the name implies, promotional copywriting is about writing promotional content to market, brand, advertise and sell a product or service. It takes a level of experience, discipline and innovation to write in a way that persuades and promotes a brand or service.

Daily Posts is a writing company that works with excellent professional writers from all around the globe. We deliver our services at highly-affordable prices, so you can get the results you want without breaking the bank. We have worked with both individually-run businesses and larger organisations over the years, always proving to be up to the task.

At Daily Posts, we specialise in producing high-quality promotional copies. Our promotional copywriting ensures our clients successfully navigate the overpopulated ecosystem of today’s online market.

We produce rich and clear-cut copies which encourage social media sharing and are compliant with search engine prerequisites, making your products or services go viral in little time. Now, isn’t that the main purpose of promotion?

Our team of professional writers are at your disposal the moment you sign up with us. Get in touch with us today and we’ll get you started.

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