Product Descriptions Copywriting

Just what kind of experience are you looking to sell your buyers? Do you want a basic product copy that merely lists the relevant features or rather a personalised one that goes directly to the heart of the consumer?


Product Descriptions

ust what kind of experience are you looking to sell your buyers? Do you want a basic product copy that merely lists the relevant features or rather a personalised one that goes directly to the heart of the consumer?

Product & e-commerce descriptions that sell

Sadly, many of the product descriptions we see today are either non-existent or plain awful. They seem like a last-minute addition to a website that’s inconsequential in the grand scheme of digital strategy. For those who get it right, they reap the reward of a bountiful sales and a crowd of faithful, repeat customers, who buy into both the brand and the experience an excellent product description offers.

Being adept at writing a sales copy doesn’t automatically translate into a product description that converts. Copywriting experts say this differs in some ways from other forms of web copy, as you must have perfected a specific skill-set to get product copy to work effectively.

Subsequently, you could be losing as much as 20% of sales from your e-commerce store because of an unclear product description. Shoppers gravitate towards certain words, so a poorly worded product copy could turn them away from a potential sale.

James Cummings on Financial Copywriting

James Cummings, CEO, takes a look at product descriptions and e-commerce.

If you need help writing e-commerce categories and descriptions, or with e-commerce content strategy, then get in touch or register with Daily Posts to discuss through our virtual office.

UK: 02380 970979

US (646) 679-7971

What is a Product Description?

A product description is a copy that conveys the benefits and features of a product to the customer. A well-written copy can move your customers from one end of the sales funnel through to completion. A Daily Posts copywriter injects creativity into your product description to convince the casual browser that they need to make a purchase.

For many online shoppers, a great picture seals the deal, but a product description fills in the gaps of any questions they might have. Our product description provides your customers with sufficient information that compels them to buy the product on the spot.

When writing a product description, we answer questions such as: what is the burning problem your product will solve for the consumer? Beyond solving a problem, what else will they benefit from the product? Is there a unique feature that no other competing product offers?

If you’re a retail store selling a product from a manufacturer, you can create your own product descriptions that make it easier for the consumer to need that product. There’s no rule that says you can’t offer a better experience, based on the benefits of the product.

Our product descriptions inform your audience about what it is they’re buying and persuades them to make a purchase. We sell an experience, not just a product. We’ve gone one step further to predict their fears and trepidation, whilst creating copy that addresses all barriers a potential buyer might face.

SEO Product Descriptions that convert

A list of features won’t sell a product; writing an effective product description isn’t a task for just anyone. It must entice the shopper, clearly state what your product will do for them and explain why it is better than what the competition offers. At Daily Posts, we have a talented pool of writers that create irresistible product copies that ensure you hit your sales targets.

Convincing your prospective shopper is our ultimate goal, but we also optimise your product descriptions for SEO. We know the keywords your ideal buyer will use when searching for a product in your niche; we include these in the header, subheaders and body of the copy. Also, we’re cautious to find the right balance to prevent a penalty for keyword stuffing.

We optimise everything from images, product category content, meta description and content. Our product copies support your SEO goals. We create product description copies that give shoppers the motivation to click ‘Buy’ or ‘Add to cart’.

If you have any further enquiries or merely wish to kick-start the consultation stage of your project, then don’t hesitate to get in touch. Call us on 02380 970 979 (UK) or (646) 679-7971 (US). Alternatively, send an email to our admin staff.

Product and e-commerce descriptions that sell

It’s no secret that products will sell, based on the content of their descriptions. Poorly written, badly formatted and non-descriptive copy will probably do your company more harm than you realise.

At Daily Posts, we offer a writing service that delivers perfect product and e-commerce descriptions, guaranteed to improve sales figures. We have decades of combined experience amongst our professional writers when it comes to writing product descriptions, regardless of company or sector.

As a quality writing agency, Daily Posts guarantees our writers will add a touch of class to your campaign, with the added benefit of improved Search Engine Optimisation.

Our writing services deliver product descriptions which:

  • Convey all the features of your product in a friendly and cheerful manner
    • Communicate why the customer needs this product
    • Solves a problem the customer has
    • Adds great value and a personal touch to your marketing
    • Speaks directly to your customers
    • Evokes an immediate reaction in your readers

We write engaging, accurately-pitched product descriptions and can even submit them via XML, CSV or directly onto online platforms to save you that extra bit of work.

Copywriting that delivers exceptional benefits

When writing a product description, it should clearly illuminate the benefits; the unique features that set it apart from other similar brands; its’ efficiency; how it was produced; where to buy the product; and how it ships. If your product copy fails to address these issues, it can be considered incomplete. Therefore, tell the story behind the product. This makes it easier for shoppers to connect with your brand when they have the inside scoop.

Research shows that the emotional response a consumer has to an advert is the key influencer, not the content. Since internet ads evoke the same emotions as print ads, it’s important to sell emotions and justify the purchase with logic: emotions first, logic second.

How do we make this happen? We bring the problem they’re facing to light and help them visualise your solution, whilst working to solve the problem. We use storytelling to tie in the benefits and make it easier for the consumer to identify and relate to your product. At the end of the copy, we conclude with a logical statement, such as how much they will save on your product, energy bills and efficiency.

Utilise our understanding of consumer emotion for outstanding growth

When looking for someone to write your product description, you’ll need a copywriter who understands human psychology, emotional selling techniques, buyer guilt and how to use these skills to craft a persuasive product copy. Consumers consistently look for gratification and security in their purchases. They want a product they can identify and empathise with. Now more than ever, you’ll need a copywriter who offers an edge over the competition.

There is a difference between a descriptive copywriter who only writes facts and a Daily Posts copywriter, who provokes human emotions linked to the irrational side of a buyer’s psyche. Subsequently, our product copies increase sales, build trust and enhance your visibility in search engines.

Product descriptions are an essential part of any e-commerce business. Most clients we work with have a constant requirement for content on their platforms. We write engaging, correctly-pitched product descriptions that convert.

Content and structure sell

Product descriptions are an essential part of any e-commerce business. Although writing them can seem like a relatively straightforward task, there are many hidden factors that the writing team at Daily Posts take into consideration.

Properly structured descriptions progress logically, as any type of writing should. This structure may need to incorporate compulsory content, such as product uses, specific features and any necessary warnings. Many in-house company marketing teams overlook these simple steps.

Choosing a professional writing company – such as ourselves – will help develop a framework structure that flows through all of your product descriptions. Our writers always ensure your product information contains your specific tone and brand voice that speaks directly to your customers.

A professionally-written e-commerce description can increase sales and attract new leads to your site; this is the Daily Posts promise!

Window shoppers become loyal customers with an effective copy

With e-commerce and product descriptions, each piece of content should be original. Some companies rely solely on descriptions that are taken straight from a manufacturers’ catalogue or manual, but this tactic is only likely to hurt your sales. As a professional writing agency, the Daily Posts team will take these same facts and figures, but strive to present them in a unique way. This increases interest in the product and boosts your company’s search engine ranking.

Naturally, our professional writers ensure all content is grammatically correct, devoid of any typos or factual inaccuracies. Simple mistakes like this can give the impression of carelessness and reflect poorly on the brand. In the digital sphere, appearances have never been more important.

We take the time to research every client and their target audience, so as to tailor your product descriptions specifically for your customer base. Doing so can be the difference between breaking even on your monthly sales and turning over an increased profit through return custom and new interest.

Frequently Asked Questions about Product Descriptions

  • Why is product description important?

    There aren’t many A/B test case studies online concerning product page copies, but empirical evidence shows that it could reduce sales. It might not be as important as a value proposition or product image, but is an essential part of a successful e-commerce store – especially if you have technical products that require in-depth explanation. There are also SEO benefits; search engines can’t see images the way they see text and rely on product descriptions to tell them what the image is about.

  • What is a good product description?

    Key elements of a good product description include establishing an emotional connection with the consumer; use of powerful words that convert; juicy details about the product (product benefits); writing for the consumer’s unique personality; sharing all the important facts; making your content mobile-friendly; and the use of target keywords.

  • What is the ideal length of a product description?

    There is no ideal length for all product copies. Instead, they should be as long as required to cover the benefits and features, but short enough so you don’t lose the consumer’s interest. A tip is to use the first few lines to help the user better understand the product. Every sentence should then guide them towards a purchase, not distract the user.

    Consider the audience you’re targeting and the type of content length that works best for them. Factors to consider include the preferred device of your ideal consumer, as well as their location and age. If they’re not aware of your product, a longer description is ideal, but if they are aware, a shorter copy simply focused on the benefits will convert better.

  • Giving your Product Descriptions a personal touch

    Using a professional writing company like Daily Posts will give your product descriptions that final push your customers need before heading to the checkout. That said, any savvy customer knows not to take the company’s word for it alone. So, feel free to take a look through some previous examples of the Daily Posts writing team’s work before getting started.

    If you’d like to get right down to business with one of Daily Posts’ eager writers, then simply set up an account with us now. Your company’s improved sales are just a mouse click away!

Are Your Product Descriptions Doing Your Products Justice?
Are Your Product Descriptions Doing Your Products Justice?September 12, 2017 3:37 amWhen you’re ready to open an online shop, you first start by gathering all of the products that you want to sell. This includes categorising your entire inventory and organising your website in the Read More
Why do people buy online? An exploration of buying habits and impulses
Why do people buy online? An exploration of buying habits and impulsesFebruary 15, 2016 3:46 pmIs there a more relaxing way to spend a Friday night than curled up on the couch in your pyjamas, glass of wine in hand, browsing some shopping sites? Online shopping has transformed the way we look Read More

Language that Sells – A Guide to Writing Product Information
Language that Sells – A Guide to Writing Product InformationFebruary 5, 2016 1:17 pmWhile writing product descriptions may seem like a relatively straightforward task there are a lot of factors that copywriters take into consideration when creating content. There may be some compulsRead More
What to Include in Product Descriptions
What to Include in Product DescriptionsMay 10, 2015 10:51 pmWriting product descriptions is an essential activity in e-commerce. At Daily Posts we have many product description projects on the go at any one time. From clients wanting 30 promotional items writtRead More

Best Tools to Help You Polish and Share Written Content
Best Tools to Help You Polish and Share Written ContentApril 10, 2017 3:34 pmA professional web design company that’s worth its salt, like InfintechDesigns will tell you well written content is one of the key elements when it comes to designing a great website. Not just wellRead More
Smash Your Ecommerce Sales Targets with These 25 Product Copy Tips
Smash Your Ecommerce Sales Targets with These 25 Product Copy TipsOctober 10, 2017 7:00 amWhat can be so difficult about writing a product description anyway? Sure, writing a product description is easy, one that won’t sell, that is. Writing product copy that sells, on the other hand, isRead More