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Persuasive copywriting

What is persuasive copywriting?

Copywriting refers to writing content with the intention of convincing people to take action. The action in question could be making a purchase or subscribing to a service. By its nature, copywriting should be persuasive. Otherwise, it cannot be expected to drive action.

Compelling copywriting isn’t about being aggressive with your sales message. Rather, it’s about getting inside the head of the consumer and creating a need for the product or service. Copy needs to be able to hold the reader’s attention right from the hook all the way to the pitch. There’s no point writing great copy if no one reads it or responds to it.

When we write for our clients, our goal is to write persuasive copy that’s effective and delivers results that are equal to, or better than, the industry average. Don’t let poor copy water down your conversion rates. Let Daily Posts deliver effective copy that drives results.

What does it take to write persuasive copy?

Persuasive copywriting cannot be mastered in a single day. It takes a skilled and talented copywriter with experience to write truly compelling copy. At Daily Posts, we treat our copywriting process as both a science and an art. This allows us to write brilliant copy every time, while still making each piece unique.

What makes a copy persuasive?

The primary purpose of infusing persuasion in copy is to get the audience to convert, therefore, the degree to which any copy is effective must be judged by how much it can convince the audience to act. The number of shares, purchases, downloads or clicks is an indication of how compelling your copy is. The more convincing the copy, the more it plays to the audience’s emotions.

Relevance is one of the key features of persuasive copywriting. We have to get the profile of the target audience right because copy that’s compelling for one person may not be compelling for another. In addition to being of interest to your target audience, it should also be well-rounded, forward-thinking and smart. Undoubtedly, the copy must also be clear, error-free and professional, as well as succinct. The most compelling copy is to the point.

We help you win your prospects over

There are several techniques that can be used to make copy more persuasive. One of those is reciprocity, which is based on the foundation that people will naturally reciprocate positive feelings. It’s the same principle that’s applied when a customer buys more than they intended to from a seller that gifts them freebies. We apply reciprocity in copywriting by sharing useful information with the prospect. They key is to add value to your target audience long before trying to sell to them.

Persuasive copy to make them like you

Another important principle we use when producing copy is making you likeable. The more people know and like you, the more likely they are to respond positively to you. People want to be able to connect with you, but you’ll have to speak with a human voice. Being friendly and sharing details about yourself works. Maintaining a blog is a great way to do this.

Convince people by flashing the numbers

People are more convinced when they see that many other people are buying a product or rooting for a brand. Social proof can take different forms, from publishing testimonials to linking to third party articles. You can also show off your numbers by showing how many people are already benefiting from your service or product.

Cultivate trust by establishing yourself as an authority

It’s natural for people to want to rely on authority figures. People are constantly in search of guidance on what to do and which way to go. When you establish yourself as an authority, people won’t hesitate to come to you for your superior perspective or knowledge. This principle can be applied in both landing page copy and blog posts. You can get endorsements from celebrities or influencers in your niche, show off your results and successes, as well as demonstrate your expertise.

Let’s help you maintain consistency

No matter what product or service you sell, getting the customer to commit is key. Professionally-written persuasive copy can contribute to customers behaving consistently with a commitment to buy. You can start by offering a no-brainer deal that can’t be refused. Once a buyer considers themselves your customer, they’ll be more likely to buy again, even more than the last time.

Become more valuable by being less available

Scarcity is another principle that can be used to make copy more persuasive. When people see that there’s a limited offer or a deadline for them to make a purchase, it creates a sense of urgency. It’s the same reason why limited editions sell quickly. Depending on the product or service, you can promote exclusivity, limit access to the product or use limited quantity or time bonuses.

Get your copy right the first time

In the fast-paced universe of the World Wide Web, you’ll have only one chance to convince the audience to buy. Choose Daily Posts and our experienced copywriters will get right to work ensuring that you have copy that truly drives results.

Set up your account in only a few minutes and you can have result-driven persuasive copy in no time at all.

What Is Persuasive Copywriting?

This type of copywriting uses strategically deployed emotions to drive sales. It is the aspect of copywriting that pays attention to the way a target audience thinks. It is more science than art and if copywriting aims at getting readers to take desired action, persuasive copywriting employs proven methods that take into account all the nuances that inform a customer's purchase habits.

Businesses are beginning to learn that persuasion and converting visitors to paying and loyal customers go hand in hand. That is why no matter how interesting your copy is, if it is not compelling with quality call-to-action buttons, it is going to perform way below expectation. Persuasive copy begins with research to try and understand the customers and figure out what their triggers are. With these, it is then easier to write copy that will get them to buy a product.

Techniques of persuasive copywriting

  • Incorporate facts and statistics: As much as internet users prefer more relatable and less technical writing, your copy is more likely to convert when you incorporate facts and analytical information.
  • Resonate with emotions: The assumption is that your product or service solves a problem. Copy that mirrors people's emotions can drive sales.
  • Play with tone: Your tone can turn a seemingly boring topic into an interesting one by breathing life into it. Find the tone your prospects relate with most and watch your revenue rise.
  • Demonstrate: This comes in the form of influencer recommendations or testimonials from previous customers. Social proof makes copy rank higher and get more response.
  • Raise and cover objections: Include every issue that may get the customer to say no. Then trash it.
  • Employ rhetorical questions and hyperbole: Employing these poses the right questions to the reader and draws their attention. There are search engine optimisation benefits that come with your visitors staying longer on your site.
  • Write killer headlines and open with a hook: Persuasive copywriting begins with getting your audience's attention and sustaining it.

What makes copy persuasive?

Great web copy aims to sell. Which means that it should focus on getting the reader to get past the first sentence and take desired action. Persuasive copy which ranks and converts focuses on the audience. It is clear about its objectives so that the reader doesn't ever question what it is and how relevant it is to her. Basically, persuasive copy mirrors the mind of the reader.

Persuasive copy must be structured in a way that is scannable. Web users tend to be in a hurry. If you want to get them hooked, you need to also cater for those who only like to get the gist of what they are reading and make them go through the entire article. Not only does great persuasive copy compel you to buy a product or service, it should compel you to read it, beginning from the headline.

Persuasive copy doesn't make general statements especially those that aren't supported by facts and figures. Instead, it makes specific statements that show a high level of credibility. Readers want to know the user journey is filled with reliable information and not just mere claims. That way, your copy helps you build brand awareness because of how authoritative and assertive it sounds.

Facts about persuasive copywriting

Statistics show that web copy tends to be more persuasive when it focuses on pointing out its USPs more instead of focusing on enumerating the features of the products and services. The reason for the trend is simple: communicating the benefits of your products and services to the end user does more with the limited space web copywriting permits. According to research carried out by the Nielsen Norman Group, only 25% of internet users go through the entire text, copywriting that is direct performs well. Catchy captions ensure almost 100% recall rate while good persuasive copy is optimised with images and videos.

Frequently asked questions

What is your writing style?

There is no single copywriting style. Whether it is going to be conversational, satirical or motivational will depend on the audience. Persuasive copywriting pays attention to the psychology of the audience. We adopt this in our writing style to best get our target audience to take action.

How do I brief a copywriter?

Copywriting works best when the writer has a clear idea of what the goal is. Since there is a need to compel readers to take action, we need to be as specific as possible in order to convert significantly. Once you have chosen us, we will take you through the briefing process so we will have all we need to know.

Can you make any guarantees?

No matter how persuasive copy is, there are many other factors that inform conversion and bounce rates. We cn give you the best service to achieve your goal.

Who is my target audience?

The group you are selling your products or services to.

The art of persuasion is essential for the effectiveness of any copy. It’s how you convince the audience to make a purchase, subscribe for a service or sign up for a mailing list. Professional copywriters are trained to write convincingly to inspire the desired action in the consumer.

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What is Persuasive Copywriting?

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.

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The art of persuasion is essential for the effectiveness of any copy. It’s how you convince the audience to make a purchase, subscribe for a service or sign up for a mailing list. Professional copywriters are trained to write convincingly to inspire the desired action in the consumer.

At Daily Posts, our copywriters are trained and experienced in producing copy that is compelling enough to inspire action. We can help you convert your strongest leads into customers, and visitors into strong leads.

We understand the elements that constitute persuasive copywriting and have used them over and over again to get results. Yes, writing may be an art, but copywriting is a science. With careful attention paid to the psychology of the reader, we can string together words to get inside the mind of the customer and offer them what they want most.

Any copywriter will tell you they can write compelling copy, but the real test is in how they profile the audience. We take our time to study your target audience and put ourselves in their shoes to ensure that we can see your product the way they see it. This can make all the difference between ordinary copy and persuasive copy.

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