What is Persuasive Copywriting?
James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.
UK: 02380 970979
US (646) 679-7971
The art of persuasion is essential for the effectiveness of any copy. It’s how you convince the audience to make a purchase, subscribe for a service or sign up for a mailing list. Professional copywriters are trained to write convincingly to inspire the desired action in the consumer.
At Daily Posts, our copywriters are trained and experienced in producing copy that is compelling enough to inspire action. We can help you convert your strongest leads into customers, and visitors into strong leads.
We understand the elements that constitute persuasive copywriting and have used them over and over again to get results. Yes, writing may be an art, but copywriting is a science. With careful attention paid to the psychology of the reader, we can string together words to get inside the mind of the customer and offer them what they want most.
Any copywriter will tell you they can write compelling copy, but the real test is in how they profile the audience. We take our time to study your target audience and put ourselves in their shoes to ensure that we can see your product the way they see it. This can make all the difference between ordinary copy and persuasive copy.
What is persuasive copywriting?
Copywriting refers to writing content with the intention of convincing people to take action. The action in question could be making a purchase or subscribing to a service. By its nature, copywriting should be persuasive. Otherwise, it cannot be expected to drive action.
Compelling copywriting isn’t about being aggressive with your sales message. Rather, it’s about getting inside the head of the consumer and creating a need for the product or service. Copy needs to be able to hold the reader’s attention right from the hook all the way to the pitch. There’s no point writing great copy if no one reads it or responds to it.
When we write for our clients, our goal is to write persuasive copy that’s effective and delivers results that are equal to, or better than, the industry average. Don’t let poor copy water down your conversion rates. Let Daily Posts deliver effective copy that drives results.
What does it take to write persuasive copy?
Persuasive copywriting cannot be mastered in a single day. It takes a skilled and talented copywriter with experience to write truly compelling copy. At Daily Posts, we treat our copywriting process as both a science and an art. This allows us to write brilliant copy every time, while still making each piece unique.
What makes a copy persuasive?
The primary purpose of infusing persuasion in copy is to get the audience to convert, therefore, the degree to which any copy is effective must be judged by how much it can convince the audience to act. The number of shares, purchases, downloads or clicks is an indication of how compelling your copy is. The more convincing the copy, the more it plays to the audience’s emotions.
Relevance is one of the key features of persuasive copywriting. We have to get the profile of the target audience right because copy that’s compelling for one person may not be compelling for another. In addition to being of interest to your target audience, it should also be well-rounded, forward-thinking and smart. Undoubtedly, the copy must also be clear, error-free and professional, as well as succinct. The most compelling copy is to the point.
We help you win your prospects over
There are several techniques that can be used to make copy more persuasive. One of those is reciprocity, which is based on the foundation that people will naturally reciprocate positive feelings. It’s the same principle that’s applied when a customer buys more than they intended to from a seller that gifts them freebies. We apply reciprocity in copywriting by sharing useful information with the prospect. They key is to add value to your target audience long before trying to sell to them.
Persuasive copy to make them like you
Another important principle we use when producing copy is making you likeable. The more people know and like you, the more likely they are to respond positively to you. People want to be able to connect with you, but you’ll have to speak with a human voice. Being friendly and sharing details about yourself works. Maintaining a blog is a great way to do this.
Convince people by flashing the numbers
People are more convinced when they see that many other people are buying a product or rooting for a brand. Social proof can take different forms, from publishing testimonials to linking to third party articles. You can also show off your numbers by showing how many people are already benefiting from your service or product.
Cultivate trust by establishing yourself as an authority
It’s natural for people to want to rely on authority figures. People are constantly in search of guidance on what to do and which way to go. When you establish yourself as an authority, people won’t hesitate to come to you for your superior perspective or knowledge. This principle can be applied in both landing page copy and blog posts. You can get endorsements from celebrities or influencers in your niche, show off your results and successes, as well as demonstrate your expertise.
Let’s help you maintain consistency
No matter what product or service you sell, getting the customer to commit is key. Professionally-written persuasive copy can contribute to customers behaving consistently with a commitment to buy. You can start by offering a no-brainer deal that can’t be refused. Once a buyer considers themselves your customer, they’ll be more likely to buy again, even more than the last time.
Become more valuable by being less available
Scarcity is another principle that can be used to make copy more persuasive. When people see that there’s a limited offer or a deadline for them to make a purchase, it creates a sense of urgency. It’s the same reason why limited editions sell quickly. Depending on the product or service, you can promote exclusivity, limit access to the product or use limited quantity or time bonuses.
Get your copy right the first time
In the fast-paced universe of the World Wide Web, you’ll have only one chance to convince the audience to buy. Choose Daily Posts and our experienced copywriters will get right to work ensuring that you have copy that truly drives results.
Set up your account in only a few minutes and you can have result-driven persuasive copy in no time at all.