Marketing Writer

No matter what your marketing strategy is, you cannot rely on pictures and videos alone. You need written content too to sell your brand to prospective buyers. Marketing writers are experts in the art of making words speak to the audience about the value of what you have to offer. From blog posts to webpages, social media posts and more, there’s never too much marketing content to send out.

 

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James Cummings on Content and Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.


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The difference between a highly-successful online business and one that isn’t getting seen on search engines can be the quality of their marketing content. Don’t let anyone waste your resources on poor marketing writing. At Daily Posts, our marketing writers have the skill and expertise to make your next marketing project your most effective yet.

Quality marketing writing offers value to readers, encouraging them to stay and explore your website for as long as possible. The longer they stay, the more enticed they are by your brand. Our marketing writers go beyond writing to sell or stuffing content with adverts.

We write to appeal to the audience’s psychological triggers, helping them commit to making a purchase. Choose Daily Posts today for marketing writing that truly delivers.

Who is a marketing writer?

A marketing writer is a creative writer who produces content for marketing purposes. They write blog posts, white papers and articles, among other marketing content. With the exponential growth of internet businesses, the demand for content marketing continues to rise. What sets marketing writers apart from other writers?

Marketing writers are adept at writing for the target audience as well as for search engines. They don’t sell aggressively in their content, but they deliver a message and create content that develops a rapport with readers. They understand the purpose of every piece of content they produce, allowing them to deliver high-quality work every time.

At Daily Posts, we understand that content must do its job and that’s why every piece we produce is properly-researched and well-written to ensure that it speaks to its intended audience.

Is content marketing the same as copywriting?

Today, copywriting and content marketing tend to be used in the same context, but they are entirely different concepts. The major difference is that copywriting is written for the purpose of selling, while marketing content is written for the purpose of marketing.

The difference between marketing and selling is that marketing is focused on the needs of the consumer while selling is focused on the product or service itself. To convince a prospect to buy and keep coming back, they’ll have to realise how valuable your product or service can be for them. Our marketing content writers can help your audience do exactly that.

You need both content marketing and copywriting

For the best results, copywriting and content marketing should be combined. Focusing only on content marketing may only end up in you wasting your money and efforts. There are thousands of websites and blogs out there, possibly several just like yours, with fantastic content which nobody reads.

If you have the best content but have poor copywriting, your website or blog will most likely be very limited in reach. Copywriting attracts search engine traffic and is compelling and striking at the same time. At Daily Posts, our experienced marketing writers know how to combine content marketing with copywriting techniques that get readers to share your content, opt in and buy.

Likewise, it’s not wise to rely on copywriting alone. It is possible to have highly-effective copywriting without good content on your website. The whole point of marketing is to push a product. You can think of quality content as the product and copywriting as the push that it needs.

How much do marketing writers charge?

There are several factors that can affect how much a marketing writer will charge for their work. These may include the length of the content required, the nature of the niche they’re writing for and the amount of research required, among other factors. At Daily Posts, we offer different payment plans to suit your content needs. Our affordable writing plans start from 0.02 per word, allowing you to go with whatever suits your budget.

 

What can our marketing writers do for you?

Help you work more efficiently

Writing blog posts and white papers can be tedious and time-consuming. When you have experienced marketing content creators who are experts at what they do, you can free up your experts to focus on their jobs. Leave us to do the writing while your professionals focus on racking up billable hours.

Get it right the first time without several edits

Our writers do the initial legwork to ensure that we get all the facts right before we start working on your project. By asking all the right questions in the beginning, we can limit the number of edits required after completion of the project. We understand that bad writing is most often due to a lack of due diligence during the information-gathering process, therefore, we do our best to get it right at this stage.

Breakdown complex ideas into simple language that your audience understands

Some industries are plagued by complex concepts and ambiguous jargon that can prevent prospects from truly getting the valuable information they need. We can help you get past this problem by using imagery, metaphors, examples, and simple English to convey the most complex information. Readers are not interested in jargon, so we help them avoid all the unnecessary details and obtuse language that can obstruct their assimilation of the message you want them to grasp.

We write content that engages today’s readers

Readers of online content don’t read this type of content like they would a book or a newspaper. Rather than read from top to bottom, they scan as they forage for information. As they scan through your content, it’s almost as if they are conducting a cost-benefit analysis.

We know how to write for this kind of audience and how to help them derive the best possible value from your content. Using simple formatting techniques, we can aid the flow of reading. We anticipate their most pressing questions and provide the audience with the answers they need while guiding them with information cues.

We get marketing

Don’t do yourself a disservice by wasting your resources on poor-quality copy. Get prospects to commit to you by effectively communicating your value to them. We’ll help you cut through the noise and drive results with content marketing campaigns that work. Working with Daily Posts is easy and straightforward. All you have to do is set up an account in two minutes and get started straightaway.