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Marketing Copy Writer

Persuasive Marketing Copywriter Services

Anybody who wields a pen can write, but not everybody who picks up a pen can copywrite. Why? Because copywriting is only for those who can create compelling written materials which propel others to take actions they would otherwise not have taken. Like Pericles of Athens, copywriters are able to revive a waning website, giving it the incentive to generate quantum traffic and sales.  

Perhaps, this is what you’re looking for: a copywriting agency that goes beyond the norm of writing basic content to produce professional marketing copy that always delivers customer conversions.

If this is the blueprint for your marketing campaign, then look no further. At Daily Posts UK, our copywriters are skilled in the art of creating highly persuasive messages for both traditional print media and digital marketing platforms.

We’ve worked with thousands of clients in online and offline media across several countries; they trust us implicitly to spin their marketing wheels with our effective copywriting strategies. So, whether you want your marketing design to go viral, hack content on your website for conversions, or lend a powerful voice to your content video, our professional copywriters can do the job.

What is Marketing Copywriting?

Marketing copywriting comprises all the written assets your business/company utilises to raise brand awareness, encourage people to take action, increase brand loyalty and keep satisfied customers coming back for more.

The goal of traditional Content Marketing is to attract and retain visitors. Copywriting convinces your visitors to take a specific action, such as download an e-book or complete a subscription form. Both have blended significantly in recent years; so much so, that many brands can’t differentiate either anymore.

Common forms of marketing copy include email, eBooks, blogs, white papers, web copies, infographics, paid advertising and video. There is no single strategy for any marketing copy. The technique employed will largely depend on the overall goal of the marketing copy and the type of content included.

Marketers who know their stuff look for copywriting agencies to produce content on their landing pages, direct mail campaigns, infomercials and sales pages. Finding a savvy writing company is like picking real gold from a bowl of gold-coloured stones.

At Daily Posts, we’ve set ourselves apart from the rest with our team of highly skilled writers, journalists, researchers and marketing specialists, who are quick to identify the motivations of your target customers in order to weave persuasive messages that achieve their business goals.

Top Marketing Copywriting that gets results

The first thing we do when attempting to write your marketing copy is to understand the type of content being used. This way, we can determine a framework for your niche, as well as the right format, character limits and duly apply SEO best practices to your content.

We use your precise goals as the basis for copy to establish a connection with your reader. We do this using original, eye-opening, engaging copies, infused with your brand voice and personality. Your ‘Call to Action’ is clear and direct, so that users know exactly what action to take after reading your copy.

Our Marketing Copywriters are niche-specific. We understand that everything is crucial to the success of your copy and leave no stone unturned when creating content that’s competitive, targeted, motivating and effective.

Our Marketing Copywriters wear many hats to get you the results you deserve. They write from the perspective of the audience, using their understanding of the buyer’s pain points, doubts and trepidations to move them to trust you and subsequently shop with your brand.

Ready to get started and reach your marketing goals?

Contact us in the UK) 02380 970 979 or (US) (646) 679-7971 to discuss your marketing goals and how we can create unique, enticing copies for you. We’re ready when you are!

What’s the Unique Difference Between our Marketing Copies and the Rest of the Hoard?

There are hundreds of copywriting firms who make promises of great value for money, but can’t deliver, as they simply do not possess the ability to provide the results you need.

A Daily Posts Marketing Copywriter is versatile, easily shifting between content types, without missing a beat. They are adept at fusing your brand’s voice to fit their writing style and provide content your audience is familiar with. They understand technical SEO and have the ability to craft words that evoke emotions and reactions in your readers. In short, we make the most difficult tasks look easy.

Our marketing copies are interesting and informative. We avoid repeating keywords or complicating the ‘Call-to-Action’.

Do you need a case study? We’ll show readers how your copies helped a customer address a major issue and brought joy into their lives. Have you got a product that needs describing? We’ll write a product description that’s short, sweet, direct, optimised for search and helps the user visualise using it. Whatever you’re looking for, we can provide the very best marketing copy that propels you to the top of search engine rankings.

Let’s not forget about email – the proven ‘King of conversion’ and the best way to reach your audience. There are multiple connections made with readers, depending on their progression through the sales funnel. Our marketing email copies make the reader curious about an attractive subject line. The message conveys relevant information to the reader and features a brief CTA that brings it all together.

What are our best tips for writing Marketing Copies?

  • Never assume that your audience knows about the topic to hand. Always keep the copy simple and convey a clear message.

  • You’ll lose credibility when your marketing copy is filled with grammatical errors. Get an editor to run through your content.

  • Think of the reader whenever you write. The customer has a very short attention span, so focus on their needs, problems and desires.

  • Lead the reader to act – either subtly or overtly.

  • There is no ‘one-size-fits-all’ approach to marketing copies. Therefore, deliver an individualised copy to your audience.

  • Predict the thoughts of your readers and answer a question before they ask it.

What Specific Benefits Will a Copywriting Agency Offer Me?

When you choose a copywriter to convey the message of your promotional materials or web pages, you are utilising the fusion of content writing and copywriting. The result is like adding a few drops of glycerine to crystals of potassium permanganate. You’ll instantly get a spark! Here are just some of the benefits of hiring our professional writing agency:

 

  • Your website is never bereft of ideas. This means you’ll get article refreshes on a periodic timetable – all of which are scalable.

  • Without gainsay, your marketing campaign is plugged into the heart of the writing business. You’ll receive peak-value content on an ongoing basis, as well as high ranking on search engines.

  • Additionally, you’ll easily draw from the pool of niche-specific writers for your industry.

  • Value writing agencies understand that it’s significant for your business to make profits or lead a large market share; subsequently, they make this happen.

Why Choose Daily Posts for Your Marketing Copy?

“We’ve become so accustomed to hearing everyone claim that their product is the best in the world – or the cheapest – that we take all such statements with a pinch of salt.” 
– Robert Collier.

At Daily Posts, we go beyond the mere claims of great copy to actually writing great copy. We are at the zenith of writing agencies in the UK and several other countries. So, what does this mean for us and our clients? We deliver marketing messages that drive business goals, keeping our clients’ websites and businesses attractive, shareable and profitable.

How exactly do we do this?

  • Our professional writers begin by creating compelling headlines that always grab the reader’s attention.

  • We guide readers through the content by breaking it into bits, with subheadings that are persuasive.

  • We zero in on the content to highlight the benefits which separate your product or service from the rest, helping you build consumer trust and brand identity.

  • Your content is formatted with prolific SEO link building strategies, because we know how important ranking and traffic are to your marketing campaign.

  • Your ad copy is closed with a responsive ‘Call to Action’ (CTA), the message that ultimately ‘seals the deal’.

Marketing copies for the web and beyond

The key to writing seductive marketing copy for the web and beyond is to research your ideal reader and convince them that they need your offering to improve their life. Seductive copywriting doesn’t just sell the product, it sells the brand and creates an affinity between you and the buyer.

We think of your ideal reader as a friend whom we’ve had countless conversations with. We know the questions they want to be answered, the right words to make them feel good about a purchase and how to flatter them. We’re not just listing the features or benefits; we’re telling the audience about problems they can avoid and how to get past their objections in one excellent copy.

What If I’m not looking to Drive Sales?

This is a good question. Our copywriting services aren’t limited to marketing content for sales only, but are about writing quality content for traditional print and online media as well. This includes (but is not limited to) the following:

  • Capping off videos with mini blogs

  • Creating responsive email newsletters

  • Crafting powerful SEO articles

  • Drawing up blogs for your website and updating them to resonate with current trends

  • Writing impactful eBooks and press releases

  • We’ve hand-picked each of our writers from specific zones of the writing industry to give us the multi-faceted approach that we adopt in creating compelling online and offline content. Our writers comprise journalists, marketing professionals, researchers and editors, who are experts in their various fields.

Contact Us Today!

You’ll get marketing content that speaks directly to your target audience when you ask Daily Posts to do the job. We will utilise our decades of experience in understanding people and lead you to a loyal audience that generates conversions for your business goals.

Who is a marketing copywriter

A marketing copywriter is an expert who employs the use of many marketing techniques to improve the relationships between businesses and their consumers, help grow clientele, and boost brand awareness through powerfully written copy. There’s a lot involved in marketing copywriting which makes the job stand out from regular content marketing and other advertising engagements.

The main goal of a marketing copywriter is to boost sales. However, the method of achieving this is quite different from other forms of marketing. The core concepts of marketing, from research to promotion, are all executed through copy, where the art of copywriting is employed to elicit responses from leads and current consumers as well push them to keep taking action.

This means that to make their goals a reality, marketing copywriters have to find out the needs of consumers and communicate offerings that would satisfy them through compelling copy designed to pass across the message in an effective manner.

Different types of Marketing Copywriters

Marketing copywriters are generally versed in the art of enlarging and maintaining a client base of any business through marketing communication conveyed by excellent copywriting. They can be classed into different categories of specialisation.

Social Media Marketing Copywriters

These are experts that focus on engaging in conversations with potential and existing clients of a business through different social media platforms like LinkedIn, Facebook, Twitter, Instagram, and Snapchat, among others.

Content Marketing

Content marketers are professionals in the art of using valuable information and storytelling to boost brand awareness with the intention of compelling a target audience to take desired action. With content marketing, relationships with potential customers are built, which leads to profitable partnership in the long run.

E-mail Marketing Copywriters

Experienced copywriters produce copy optimised for e-mails, which will make interesting reads that have the power to draw potential customers and keep existing clients informed regarding new offers. When done right, email marketing will be potent in keeping the communication between a business and its clients fruitful.

Traditional marketing copywriters

These copywriters are actively engaged in the more traditional branch of marketing that covers making copy for brochures, offline print media like banners and flyers, as well as scripting television and radio ads. While the online sphere is growing rapidly, offline advertising measures still remain relevant. In most situations, a smart marketing tactic will be to have great leave-behinds and takeaways like brochures and flyers after certain conventions and events.

B2B Marketing Copywriters

These are marketers engaged in the sales promotion between businesses. The goal is to promote a brand that sells products to other companies through many content marketing techniques, from email copy and brochures to proposals and technical copy optimised to keep the sales funnel rich with existing and potential business leads.

What makes Marketing Copywriters stand out?

Copywriting and marketing can be seen as stand-alone entities which are important in the process of enhancing brand awareness and increasing clientele. However, fused together, both can form a powerful means of brand promotion. This is where marketing copywriters stand out from other advertising experts. They don’t just make up another regular arm of advertising and marketing. They make up an essential part of any business's building and sustaining strategy. This is because they have mastered the art of learning the needs of customers and offering them products in the most effective manner through powerfully crafted copy.

Facts about Marketing Copywriters

  • Marketing copywriters are not just run-of-the-mill writers, they’re experts in advertising and sales promotion.
  • Marketing copywriters engage in thorough research processes to understand the needs of clients in order to communicate effectively.
  • Marketing copywriters are also public relations experts that can facilitate publicity and present a positive image of any brand.
  • In the marketing copywriting process, the marketing mix (the 4ps of marketing) is also employed to enhance content for conversion.

FAQs

What do marketing copywriters do?

Marketing copywriters are responsible for developing and executing different types of content with the aim of keeping clients engaged, compelling them to take action, and convincing them to make future purchases or services.

What skills do marketing copywriters possess?

Some of the talents of great marketing copywriters include:

  • Basic copywriting skills
  • Research expertise
  • Negotiation and influencing skills
  • Imagination and creativity
  • Type A organisational skills
  • Great understanding of many internet platforms
  • Expertise in digital analytical tools
  • Well-versed in ROI measurement
  • Great storytelling abilities
  • Ability to understand the voice and message of a brand and how to effectively use them

Why are Marketing copywriters important?

Every business needs a regular flow of new clients and a plan to keep existing ones if it’s going to survive in the long run. That is why the role of marketing will always maintain a sensitive status in all business proceedings. Marketing copywriters are a select group of professionals that have a defined, important purpose. They are saddled with the responsibility of making sure every written marketing content carries the right message to customers.

They say copywriting is simple when you get the hang of it, but coercing people to take action requires a special skill set that only a select few possess. The ability to weave words into engaging copies that show your audience the most unique features of your product, help them visualise the solution and convince them to make a purchase, requires tact.

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Hack on Persuasive Marketing Copywriter Services

Does it make a difference to conversion when a Marketing Copywriter handles your marketing copies as opposed to doing it yourself? Do you need a copywriter who can get inside the buyer’s head and highlight the unique benefits of your products above all else? Can you incorporate a ‘Call to Action’ (CTA) in your copies that instructs the reader what to do and guides them through the sales funnel? Ultimately, the goal of your marketing copy is to attract traffic and convince the reader to buy from you.

A great marketing copy is powerful, distinctive, engaging and unique in its own way. It is targeted specifically at your audience, relevant to their particular problems and effective in solving them. This is what you’ll enjoy when you hire Daily Posts, who produce marketing copies that accomplish all your goals.

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