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Looking for a Copywriter

Things to Consider When Looking for a Copywriter

Copywriters are a dime a dozen. We know this, you know this, and copywriters all over the world know this. There are thousands of freelance copywriters and hundreds of copywriting agencies all loudly tooting their horns on the Internet. Looking for a good copywriter is akin to looking for a needle in a haystack. How then do you get a qualified copywriter? What should you be on the lookout for? Should you go with a freelance copywriter or an agency?

These and more are questions most people looking for a copywriter ask, and rightly so, lest they end up making the wrong choice. Here are some important things to consider when looking for a copywriter:

Level of experience

Here is the deal, as much as people would like you to believe that there is no difference between a beginner and a professional copywriter, or urge you to settle for the cheaper of the two, the truth still remains that the more experienced a copywriter is, the better their chances of delivering a premium copy.

A copywriter who has been in the game for years will bring a quality of expertise far higher than what a newbie would bring. He would know where to be witty, anecdotal, formal, serious or playful. This could be what would make a world of difference in you reaching your conversion goal.

Their area of specialisation

Before you commit to a copywriter or an agency, find out the kind of copywriting they specialise in. Are you seeking a copywriter for your web page? Then it would be futile to go with a copywriting firm or a freelance copywriter who specialises in print copies. Do you need a radio jingle? A 30,000 word copywriting specialist isn’t your ideal guy.

Be sure that the copywriter you commit to completely aligns with your job specification. Find out what you want and ensure there is a connection with your applicant’s area of expertise. No matter how large their portfolio is, choose only the copywriter whose skills are essential to your company. Why go with the best SEO writer in the business when you want a PR copy?

Agency or freelance?

This is a bit of conundrum for most people looking for copywriters. Should they go with a freelance copywriter or copywriting agency? Before making your final choice, an important fact to note is that freelance copywriters work for and by themselves at their own pace whereas agency copywriters work for a copywriting company.

This means that while freelance copywriters may charge you a little less, a copywriting agency is more diversified. A copywriting agency like Daily Posts employs hundreds of copywriters so your project would be immediately attended to.

That is to say, a freelance copywriter may take two weeks to get to your project whereas an agency assigns it to one of their numerous writers immediately. As freelance writers work for and by themselves, there may not be a sense of urgency as is prevalent in agencies. This may lead to continual delays and extensions.

Moreover, you are assured of a variety that you may not get while working with just one person. Agencies have a medley of copywriters who specialise in different fields and can perfectly write about your business whereas a freelance copywriter may find it hard to write about your industry especially if it is one that he is yet to come in contact with.

It is necessary that you take all these into consideration so you can make an informed choice between the two.

Benefits of Looking for a Copywriter at Daily Posts

Whatever your business niche or project briefs are, the Daily Posts’ team of well trained and experienced copywriters have the skill and expertise to consistently produce content that significantly boosts your business profile and establishes your brand authority.

Our professional writers possess the relevant modern copywriting techniques and client dedication required for delivering content tailored to a client’s brief within specified deadlines while saving you costs in terms of time, energy and money. With Daily Posts, you are guaranteed these benefits and more:

Best quality and keyword-rich copywriting

At Daily Posts, our writers consistently adopt a number of subtle and high strategic modern techniques to put your content in the minds of target readers and on the first page of search engines. These skilfully infused tricks make copy instantly appealing, engaging, fluid, conversational and target market-tailored.

We focus on the benefits

We emphasise the benefits and not the features. Regular and inexperienced copywriters and writing agencies tend to emphasise the features and unique selling points of the products, and inadvertently put off the reader or lose their interest.

Our skilled and proficient copywriters understand the fine line between a product or brand’s unique features and the specific rewards it promises to a user. They are aware of the need to highlight the benefits of the advertised item in the copy but at a minimal level. Instead, more emphasis is placed on how the product can help the reader live a better, more convenient life, boost their self-esteem or make them feel loved.

Experience and Attention to Detail

We call this the Daily Posts’ edge. What sets us apart is our experience and attention to detail, ensuring our marketing content for clients is accurate, concise, reads fluently and is deliberately slanted to spark with the market and top search engines.

We appeal to the emotions of your audience

Our writers learn the greatest emotional needs of the target audiences and exploit them in pointing out the rewards of using or buying the advertised product. In turn, this makes the reader connect more with the message and gives them added incentive to take the required action.

Our writers acknowledge that the reader wants to know about the features of a product, but that too much usage of technical terms will sound like the writer is speaking jargon and gibberish. They know that the readers want to see the benefits and learn if it’s the best deal on the market. Also, they want to see it quickly without having to think about it too much.

We study the market and your competition and explore their loopholes

Initially, why should the reader buy the advertised product in the marketing content and not a similar one offered by the competition? Because of a set of clearly identified advantages or benefits.

So, while we highlight the unique selling proposition of the promoted product, we go a step further to understand the shortfalls and weaknesses of the competition’s offerings and use the techniques of clever repetition to highlight them.

We use our expert writing techniques to spotlight these weaknesses vis-à-vis the client’s offerings. Once they are successfully communicated to the audience in question, they can easily make up their minds.

We research and understand the audience

At Daily Posts, we perfectly understand that regardless of the content, medium or channel used, communication is only successful when the audience rightly interprets the message and a significant number respond appropriately.

This is the reason we closely study and learn about the target market. We find out what their average age is, their gender, income levels, location, lifestyles, likes and dislikes, their common views and strong opinions, occupation, interests, ethnicity, and so on.

This key information will help to create content that reads more naturally and conversationally with the target audience and so connects easily with them, which in turn brings higher reader-to-client conversation potentials.

We write creatively striking headlines that grab attention

At our writing company, our professional writers put as much creative and detailed effort into crafting intelligent headlines as they do when producing appealing, engaging and persuasive body copies.

We know that the headline is the window of the copy and if it looks unattractive and boring, we’ll lose the audience. So, we make sure that it is arresting and holds the attention of the reader, so they would want to read and know more about the advertised product or service.

We skip the long paragraphs and sentences and cut to the chase

What’s the point in writing winding and monotonous lines and paragraphs when the same idea can be more effectively communicated in shorter, crisper and more concise words and sentences?

Our goal is to not get too clever with the reader using verbose and tedious language but to keep the content flowing and interesting, so the reader is permanently engaged and interested. With this objective achieved, we can easily lead the reader on to a logical ‘close’ with a strong ‘Call to Action’ that urges them to buy or use the product now.

Frequently Asked Questions

What do copywriters do?

Copywriters write texts or copies that promote businesses. These copies include but are not limited to brochures, websites, letters, print ads, articles, social media posts, emails, scripts, jingles and any form of the written word intended for brand promotion.

Why is SEO so important to copywriters?

The majority of all website traffic is driven by search engines. Most web users do not even go to the second page of search results. They instead search again using different keywords. Therefore, if your website doesn’t make it to the first page of search results, you are potentially losing over 85% of traffic. Daily Posts’ copywriters know this, so we try to optimise your content in such a way that search engines will rank it higher so that your traffic and by extension, your conversion, will increase.

Why can’t I just write it myself?

Writing your own copy may seem like a way to save money, however, in the long run, it is counter-productive. It is akin to representing yourself in a legal case even when you have no experience instead of hiring a qualified lawyer.

Getting a professionally written ad copy for your business is a worthwhile and necessary investment and like most investments, it may seem costly now but will generate great returns in no distant time.

What are your limitations when it comes to length of copies?

At Daily Posts, we have no limitations when it comes to crafting copies for your business. Your copy could be a one-liner, a 500-word letter or even those that require 30,000 words a day. We have the resources to meet your needs, no matter the length or depth of your copy.

At Daily Posts, we offer the best copywriting deals on quality, quantity, speed and tailored results that fully satisfy clients’ specific briefs or instructions. We’ve also got the best value rates anywhere in the world. That is why we have built a reputation as the world’s best value writing company. A growing number of global leading companies continue to rely on us to deliver on quality and volume.

You can be a part of this exclusive and satisfied list today. To get started on a constant production of brilliantly conceived and developed copywriting for your marketing campaign or branding projects, simply sign up at the Daily Posts’ client portal or call us on 02380 970979 let us discuss your requirements.

Copywriting is one of the most important tools used in advertising to increase brand awareness, maximize marketing campaigns, increase return on investments (ROI)and increase sales. It involves creatingwritten content in a strategic waywith the purpose of persuadingand guiding a target audience to perform a certain action such as making a purchase, subscribing to a newsletter, clicking a button, etc. The content produced is known as copy and could be in the form of videos, infographics, press releases, texts on magazines, billboards or brochures, web content, blog posts and jingles.

A copywriter is a professional who is responsible for creating well-researched, search engine optimised, affordable, creative copy. At DailyPosts, our copywriters are talented communicators who are trained to produce high quality copy that will resonate with the target audience. Are you looking for a copywriter who can create engaging content at anaffordable price? Look no further than Daily Posts.

Types of Copywriters

DailyPosts has diverse copywriters who create different types of copy. They include:

The Creative Copywriter

This copywriter is the one who comes up with clever headlines, slogans and by-lines in a creative and potent manner in order to sell a product or service. Creative copywriting goes hand in hand with marketing knowledge.

The Content Copywriter

The content copywriter gives important information or updates to the readers of a website, such as step-by-step guides, how-to-do posts, recipe posts, among others.

The Technical Copywriter

Technical copywriters require extensive knowledge of a particular subject. They are often people who write because they have knowledge or expertise in a specific field.

The Sales/Marketing Copywriter

This typeof copywriter has persuasive and marketing skills than the average writer. She possessesin-depth knowledge about the product or service and produces copy like brochures, magazines and product descriptions written in a compelling way to convince the reader to carry out specific action.

The SEO Copywriter

The SEO copywriter is concerned with ensuring optimal visibility of an article. Her main focus is to ensure that the website ranks high on search engine results by creating copy that is rich in keywords.

Give us a call today on 02380 970979to find the perfect copywriter for you.

Facts about Copywriting

  • Copywriters spend more time on research than on writing copy.
  • Copywriters don’t necessarily need formal education to do what they do.
  • 8 out of 10 people read only an article’s headline. That is why copywriters createpowerful headlines to grab the reader’s attention.
  • A survey reveals that 7.8 times more traffic and brand recall is generated with compelling copy. This leads to higher engagement rates.
  • Businesses that outsource their copywriting see conversion rates six times higher than normal.
  • According to Curata, long-form copy generates nine times more leads than short-form copy.
  • Consumers pay more attention to the text than imagined.
  • No consumer trusts a website whose content contains bad grammar and spellings.

Skills and Qualities of a Great Copywriter

  • Creativity: A good copywriter is able to come up with unique, engaging content that does not only grab the reader’s attention, but keeps it long enough to get her to take an action.
  • Great Research Skills: Research is the most time-consuming aspect of copywriting. Without effective research, a copywriter’s ability to create good copy will be limited.
  • Diligence: A great copywriter is able to work efficiently to produce quality content within a stipulated timeframe.
  • Refined Writing: A great copywriter is a refined writer who effectively communicates with different types of readers in appropriate styles and tones.

Frequently Asked Questions

Where can Ihire a copywriter?

For consistency, value and competence, DailyPosts is the place to go. Our clients are from different parts of the world. If you want brilliant copyfor your brand in order to boost sales at a reasonable price, give us a call today on 02380 970979.

What do you charge for your copywritingservices?

Our prices are affordable for the value we give.

  • £0.02 per word for SEO copywriting
  • £0.03 per word for web content
  • £0.05 per word for premium content
  • £0.08 per word for special project content

No matter the plan you choose, you should only expect excellence in our delivery. Thorough research, refined writing, creativity, flexibility and punctuality are all the benefits you will enjoy. Call us today for more information about our services.

Will the writer be familiar with my business area?

Our copywriters are experienced in writing for different industries.We can go a step further by conducting more extensive research where necessary.

Can you meet tight deadlines?

Yes. We will dedicate a team to ensure your project is completed within the stipulated time and without compromise on quality.


Are you looking for an expert and experienced copywriter for your marketing or branding projects? Daily Posts is your perfect solution. Owners of visionary and insightful businesses understand that successful marketing and branding campaigns today are a lot more than just fancy advert copies. They understand that new market behaviours require they use a number of high quality and SEO-rich contents, constantly streamed to the target audience, to achieve high brand value and business profile.

Setup Your Account

Looking for an Expert and Experienced Copywriter for Your Marketing or Branding Projects? Daily Posts is Your Perfect Solution 

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.

UK: 02380 970979

US (646) 679-7971

Modern market realities and trends have made professional copywriters more ‘in-demand’. As such, leading value writing agencies like Daily Posts have stepped in to fill the gap to provide top quality content that resonates with target audiences and satisfies clients’ needs 100%, across a range of different niches.

You don’t need to struggle any longer with creating web copy that gets the job done. Daily Posts is an established copywriting agency that is well-equipped with professional copywriters who will help you achieve excellent web copy with ease.

Sign up to Daily Posts today to enjoy the benefits of expertly written marketing content that finely combines error-free writing with strategic marketing elements that is both engaging and persuasive to the target audience.

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