Longform Copywriting

Sometimes, a short content piece is not enough to sell your product or service. Customers have a lot of objections when they land on your website. At DailyPosts, our web writers use longform copywriting to overcome the buyers’ objections. We use voice tone and compelling call-to-action statements to convince customers.

Frequently Asked Questions (FAQ)

Here are some of the questions we get asked most frequently..

We have 3 main levels. $0.03 per word, $0.05 per word, and $0.08 per word. The vast majority of our clients are happy with our $0.03 per word content, which they tell us is equivalent to content costing double that rate with our competitors. We also offer content at $0.02 per word for simple projects. lp!
This is the question we get asked most. The simple answer is technology, recruitment and training. We have built a virtual office over the last 2 years to take care of all the administrative side of content. We have recruited people who were educated in the UK and US but now live all over the world. They are intelligent, dedicated journalists that we pay salaries. They represent great value for money. We have a 20-day induction all writing staff complete. They then receive regular training through the virtual office and have a personal development plan so they can improve on different types of content. The processes we have established are incredibly efficient, and the team of Daily Posts writers are superb.
Of course! If you would like to see samples then give us a call or setup an account and we will share some with you.
Yes, absolutely! Ordering online is a simple process. Setup an account here and you can have your content in process in minutes. You can also chat to us through our live support function at the bottom of each page. If you prefer Skype then add YesDailyPosts. Our phone number is 02380 970979 (+44 2380 970979 from overseas). The number for our US office is at the top of the page.
Again, absolutely yes! We have a number of clients for whom we provide for all their content needs on a regular daily, weekly, fortnightly, or monthly basis. We can even upload the content to your platforms. Some of our clients require over 1000 content units per month. Some require 1 blog post a week.
Yes, you can! If you would like to order more than a hundred pieces of one of our products or would like to blend a package to tailor to your business requirements, then our CSV upload functionality may be for you. We make ordering easy and can deliver content in excel, word, .txt or directly to a database. Whatever suits you best.

Take Your Brand to Online Success with Long-form Copywriting

These days, some people believe long-form copywriting is ineffective. People no longer have time to read, hence longer messages miss their mark, they say.

This train of thought only explores one side of written communication, so generally, it is inaccurate. If you must have a successful content marketing strategy, your website needs to use high-quality long-form copywriting.

The threshold for long-form copywriting is still a subject of debate; there are those who say content longer than 700 words, while others say in excess of 1,800 words. For the purpose of this piece, we’ll agree that long-form copy begins from 1200 words or more.

To find out more about long-form copywriting contact DailyPosts or call 02380 970 979

DailyPosts is a professional writing agency with experienced copywriters who produce copy for individuals, startups, big brands and government organisations. Our writers are strong proponents of the impact of long-form copywriting on websites. We have transformed obscure websites to visible authorities in their niche by crafting ‘meaty’ copy filled with high-ranking keywords.

Our copywriters are versatile communicators; we produce creative pieces of original content for our clients by combining skill and insight. The DailyPost strategy is formed by deep research of internet user behaviour and understanding of Google search algorithms. With our experience, we produce long-form copy that make websites perform effectively.

Sign up here to open an account and get access to original content.

Why Longform copywriting?

  • Helps with search engine ranking

A recent study proved that Google algorithms were biased towards longer content pieces than shorter ones. Content with 1200 words and above are more likely to rank above shorter pieces. DailyPosts writers leverage long-form copywriting by inserting valuable keywords that help leapfrog our client’s website ahead of other competitors in the same market. A shorter piece will only provide fewer room for adequate keyword placement.

  • Answers more customer objections

True, longform copywriting allows you answer more objections your customers may have. Every time a customer is pondering an offer, different objections come to mind and influence their decisions. Most times, it discourages them from completing a purchase. Some of these objections may include:

  • Customers may doubt the company’s trustworthiness
  • Product may appear too expensive to afford
  • Customer may be confused by the product and walk away

Whatever the case, as copywriter, it is our job to answer these objections as clearly and convincingly as possible. This advantage makes long-form copywriting more effective than a shorter content piece that won’t satisfactorily overcome customer objections.

  • More Engaging

Long-form copywriting is more engaging. Considering the objective of most websites- which is to engage users and convert them- , provided your content is interesting, a longer piece will keep customers glued to your website.

For example, a website that makes most of its revenue by serving ads to its users will want to engage them longer for more impressions. Every website has a goal, and the longer people spend, the more likely they are to complete that goal.

  • High conversion rates

As a follow-up to the previous point, the ability to hold prospective buyers longer on your website increases chances of a conversion. Not to be confused with extended page to page links, long-form copywriting facilitates conversion rates when it is effective in overcoming all buyer objections.

At DailyPosts, our copywriters produce long-form copy with high conversion potential because our copy:

  • Is interesting and easy to read
  • Engages the customer
  • Answers all customer inquiries
  • Convinces customers that the product or service is right for them
  • Motivates visitor to take action (call, buy, register, download)

3 Long-form Copywriting Tricks We Use to Improve Content

  • Use of centralised and bold headlines

A content piece no matter how well-written is nothing without a captivating headline that:

  • Is boldly positioned on the page
  • Uses the pain-point strategy to draw attention
  • Includes at least 1 clear benefit

Our headlines are created to inspire customers to open and read your content. We have methods of testing the potential success of our finished pieces.

  • Use meaty, detailed testimonials

Another advantage of long-form copywriting is the ability to include well-detailed customer testimonials to overcome major objections. If a prospective customer is unsure about the value of a product, seeing a testimonial from a satisfied customer is likely to convince them otherwise. We advise our clients to interview their satisfied customers and include the conversation on their sales pages.

  • Identify what your customers’ biggest objection is/are and break them down

Instead of trying to answer all objections you think your prospective customers may have and cramming them into one page, identify the major ones and treat them. This means knowing your customers and their expectations. If your customer’s needs are still strange to you, then you need to start over.

At DailyPosts, we take time to understand our client’s customers and tailor content towards their needs. Buying doing this, we are able to break their biggest objection- trust. We overcome this as comprehensively as we can on your sales page.

We can produce long-form copywriting for the following:

  • FAQs Pages
  • Sales Pages
  • Product description pages
  • Customer guide pages
  • Promotional Case Studies
  • Blog advertorials
  • Email newsletters

However, short-form copy does have its own benefits and use situations. At DailyPosts, we create short-form copywriting for content such as listicles and photo-articles.

Why Hire a Professional Copywriting Agency?

  1. Use Experts

Our company specialises in creating copy for different companies. We have a wealth of creative strategies we can apply towards your content marketing strategy. Your business will be better for it. With DailyPosts, you are assured of quality copywriting that complements your business’ online communication efforts.

  1. Cost-effective service

Spending time on your own copy is likely to cost you a lot. Even if you are not spending money, the time lost in production could be used to develop lucrative strategies for growing your business. When you hand it to a professional copywriting agency- like DailyPosts- you pay a token per 100 words and get access to high quality content. What’s more, you have control over your budget.

Sign up here to open an account with DailyPosts and receive content regularly.

 

Empowering everyone we touch through creative copywriting!

Your one stop content writing agency- you choose the price - we deliver

  • Affordable Content Writing

    Affordable Content Writing

    You choose the website copy price based on the writing project you need to complete- $2, $3, $5 or $8 per 100 words.

  • Easy Writing Agency Process

    Easy Writing Agency Process

    Our checkbox briefing forms guide you through the info our digital copywriters will need to produce top quality written content.

  • Creative Copywriting

    Creative Copywriting

    We recruit talented communicators, and then train them to assess our briefs and produce imaginative copy that resonates with your audience.

  • Secure Virtual Office

    Secure Virtual Office

    Our winning formula combines effective recruitment, relevant training and our SSL secured bespoke virtual office to deliver copy on time and within budget- every time!

  • No Writing Project Too Big

    No Writing Project Too Big

    Whether you need a few blog posts written a week, or 200,000 words a day, we have the expert copywriters to deliver to the highest quality within your budget.

  • Your Copwriting Partner

    Your Copwriting Partner

    We learn what you like and then, where required, train our writers to deliver it. Many of our customers have worked with us for 5+ years.

Four Great Value Copywriting Levels

The best value written content you will find at each price point.

$0.02 per word

SEO Copywriting

Need cheap copy that is good quality. We can provide you with your copy fast!

badge_mostchosen

$0.03 per word

Excellent web content

Content for web projects- New sites, blogs, guest posts, press releases and landing pages.

$0.05 per word

Premium Content

Extremely affordable - Premium quality. Well-researched content with superb flow.

$0.08 per word

Special Project Content

Content for adverts, micro-copy and technical documents. For copy that takes a lot of time.

Shares