9 Amazing Techniques That Make Web Copies Stand Out on Google Search
Writing copies that click with readers and receive high ranking on search engines requires special skills and keen insights about the web user persona.
Writing copy for the web is entirely different from how the same content or message will be crafted for print, television or other forms of media. While offline media has limited space with which to use content, the web is a vast galaxy, but paradoxically with limited audience attention.
That’s where many people make mistakes when writing copy for the web. They focus on the content and give scant attention to the unique nature and characters of web users.
They forget to ask critical questions or research key information about the audience: What kind of content are they looking for? What style do they prefer? How much time are they willing to spend on a copy and what can hold their attention a little longer?
Web users don’t read. They scan information. They’re in a hurry and need to make quick decisions without having to think too much. So, a web copywriter needs to be more creative and pay closer attention to specific details that make copy engaging and persuasive to a specific target market.
At Daily Posts, we have carved a reputation as the world’s leading value writing agency. That is because our large teams of experienced and well-trained copywriters have perfected the art of churning out absorbing and compelling copies on a consistent basis to clients across various niches.
Our writing company consists of talented and dedicated copywriters, who daily deliver copies on various topics and subject areas, including technical copywriting, SEO copywriting, and web copywriting.
Our copywriting projects are generally noted for their concise, articulate, bold, target-specific and SEO-rich content and style.
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Tricks that make web copy irresistible to audience and search engines
What characteristics make web copy appealing and compelling, driving traffic to your site and potentially boosting your business’s profit-generating potentials?
1. Research and understand your audience
There are several important points to note and apply when writing web copy, but the starting point is to understand who you’re writing for. True, web users have some common unique traits, but your brand, product or service has a specific market.
You need to identify the demographic and psychographic of your online market through critical research. What is their primary gender? What is their age range? What is their location or background?
What is their lifestyle? What is their favourite colour, food, hangout etc? What tone or language are they more familiar with and might get their attention?
2. State the key information first
When writing for print, you may afford to keep the best for last and bury your most important message or information somewhere in the middle or end of the copy. In web copy, state the main messages about your brand, product or service first. Highlight it. Make it bold and visible.
Essentially, this is a simple statement about what you represent and can offer the client. Once the web user reaches your site, they scan quickly for this message.
If it’s not immediately visible, they may wander off to the next similar site. If they see it quickly and it is of interests, they’ll want to find out more by reading further.
3. Make the headline stand out
This follows on from the preceding point. A creative and catchy headline gives a quick and succinct pointer on how your brand or product can offer benefits to the reader. It also helps to better organise the copywriting content.
4. Keep it simple and creative
Savvy copywriters don’t try to act too smart to the audience or consider the digital content marketing platform as a good avenue to exhibit the latest complex terminologies they’ve learnt.
Web users have little time or at least act like they do. They don’t want to encounter any word, phrase or sentence to which they don’t know the exact meaning. There’s a lazy element about how the web user reads. They want to read quickly and prefer simple, straightforward language.
This does not mean writing in a language aimed at 5-year-olds. Professional writers with a top writing company like Daily Posts, have honed their skills to produce creative, intelligent writing that is simple, engaging and accurate.
5. Be concise and articulate. Write short paragraphs.
Writing short paragraphs and more concise, commonly used words for web copy is one of the elements of keeping it simple. So, get to the point quickly, break up sentences logically and shave off all the superfluities. Use terms like ‘cheap flight,’ instead of ‘cost-effective flight’ or ‘go on’ instead of ‘proceed.’
6. Bullet points and numbered lists are a winner any day
Bullet points and numbered lists are a favourite for web users, as they can be easily categorised as ‘scannable’ content, just like this copy. Experienced copywriters and writing companies know to occasionally employ this technique to write a list of important points, while breaking up the monotony of text.
7. Remember, web users don’t read or study – they mostly just scan copy
This has been mentioned previously. Most web users don’t read, but mostly scan or skim through copy until something grabs and holds their attention. They’re just hunting for information or products that satisfy their immediate concerns.
In fact, studies show that just 16% of people who see web copies read them line by line. The rest just glance through.
When writing web copy, expert copywriters and writing agencies do so with their inner eye focused on developing content for scanners. How? By making the headline and subheadings precise and concise, and using bullet points and numbered lists that are easy to understand.
8. Make it rich with keyword
While it is important to write for Google search ranking, a top writing agency like Daily Posts writes first and foremost for the target audience. That said, web copy is enriched with keywords in the right places, as long as it does not disrupt the natural flow of content.
9. Know When to Hire an Expert
This is certainly a long list and to a great extent requires technical and well-honed skills. Sometimes, it is a level of expertise that is beyond the average, everyday writer or business owner. That is why top professional writers in leading writing agencies like Daily Posts, help busy business owners and executives stay at the top of their digit branding projects with first rate, quality copy that is reader and Google search engine-friendly.
By investing in Daily Posts’ expert copywriting services, you equally save huge costs from in-office personnel hire and heavy machinery, whilst boosting the profile and value of your brand and establishing it as an authority.
Open an account today with Daily Posts and let’s get started on keeping you at the top of the market pyramid, with all-round captivating, engaging and compelling marketing communication projects.