How to Write Copy Website

Writing copy for websites is an art - one that you can learn. However, the true masters of website copy writing are copywriters. They imbue flair and experience in their copy for the web. Learn from the Masters and hire them to craft your website copy. Daily Posts is here to help...

Frequently Asked Questions (FAQ)

Here are some of the questions we get asked most frequently..

We have 3 main levels. $0.03 per word, $0.05 per word, and $0.08 per word. The vast majority of our clients are happy with our $0.03 per word content, which they tell us is equivalent to content costing double that rate with our competitors. We also offer content at $0.02 per word for simple projects. lp!
This is the question we get asked most. The simple answer is technology, recruitment and training. We have built a virtual office over the last 2 years to take care of all the administrative side of content. We have recruited people who were educated in the UK and US but now live all over the world. They are intelligent, dedicated journalists that we pay salaries. They represent great value for money. We have a 20-day induction all writing staff complete. They then receive regular training through the virtual office and have a personal development plan so they can improve on different types of content. The processes we have established are incredibly efficient, and the team of Daily Posts writers are superb.
Of course! If you would like to see samples then give us a call or setup an account and we will share some with you.
Yes, absolutely! Ordering online is a simple process. Setup an account here and you can have your content in process in minutes. You can also chat to us through our live support function at the bottom of each page. If you prefer Skype then add YesDailyPosts. Our phone number is 02380 970979 (+44 2380 970979 from overseas). The number for our US office is at the top of the page.
Again, absolutely yes! We have a number of clients for whom we provide for all their content needs on a regular daily, weekly, fortnightly, or monthly basis. We can even upload the content to your platforms. Some of our clients require over 1000 content units per month. Some require 1 blog post a week.
Yes, you can! If you would like to order more than a hundred pieces of one of our products or would like to blend a package to tailor to your business requirements, then our CSV upload functionality may be for you. We make ordering easy and can deliver content in excel, word, .txt or directly to a database. Whatever suits you best.

9 Amazing Techniques That Make Web Copies Stand Out on Google Search

Writing copies that click with readers and receive high ranking on search engines requires special skills and keen insights about the web user persona.

Writing copy for the web is entirely different from how the same content or message will be crafted for print, television or other forms of media. While offline media has limited space with which to use content, the web is a vast galaxy, but paradoxically with limited audience attention.

That’s where many people make mistakes when writing copy for the web. They focus on the content and give scant attention to the unique nature and characters of web users.

They forget to ask critical questions or research key information about the audience: What kind of content are they looking for? What style do they prefer? How much time are they willing to spend on a copy and what can hold their attention a little longer?

Web users don’t read. They scan information. They’re in a hurry and need to make quick decisions without having to think too much. So, a web copywriter needs to be more creative and pay closer attention to specific details that make copy engaging and persuasive to a specific target market.

At Daily Posts, we have carved a reputation as the world’s leading value writing agency. That is because our large teams of experienced and well-trained copywriters have perfected the art of churning out absorbing and compelling copies on a consistent basis to clients across various niches.

Our writing company consists of talented and dedicated copywriters, who daily deliver copies on various topics and subject areas, including technical copywriting, SEO copywriting, and web copywriting.

Our copywriting projects are generally noted for their concise, articulate, bold, target-specific and SEO-rich content and style.

To enhance your digital communications and business branding campaigns, Sign up for an account with us today. 

Tricks that make web copy irresistible to audience and search engines

What characteristics make web copy appealing and compelling, driving traffic to your site and potentially boosting your business’s profit-generating potentials?

1. Research and understand your audience

There are several important points to note and apply when writing web copy, but the starting point is to understand who you’re writing for. True, web users have some common unique traits, but your brand, product or service has a specific market.

You need to identify the demographic and psychographic of your online market through critical research. What is their primary gender? What is their age range? What is their location or background?

What is their lifestyle? What is their favourite colour, food, hangout etc? What tone or language are they more familiar with and might get their attention?

2. State the key information first

When writing for print, you may afford to keep the best for last and bury your most important message or information somewhere in the middle or end of the copy. In web copy, state the main messages about your brand, product or service first. Highlight it. Make it bold and visible.

Essentially, this is a simple statement about what you represent and can offer the client. Once the web user reaches your site, they scan quickly for this message.

If it’s not immediately visible, they may wander off to the next similar site. If they see it quickly and it is of interests, they’ll want to find out more by reading further.

3. Make the headline stand out

This follows on from the preceding point. A creative and catchy headline gives a quick and succinct pointer on how your brand or product can offer benefits to the reader. It also helps to better organise the copywriting content.

4. Keep it simple and creative

Savvy copywriters don’t try to act too smart to the audience or consider the digital content marketing platform as a good avenue to exhibit the latest complex terminologies they’ve learnt.

Web users have little time or at least act like they do. They don’t want to encounter any word, phrase or sentence to which they don’t know the exact meaning.  There’s a lazy element about how the web user reads. They want to read quickly and prefer simple, straightforward language.

This does not mean writing in a language aimed at 5-year-olds. Professional writers with a top writing company like Daily Posts, have honed their skills to produce creative, intelligent writing that is simple, engaging and accurate.

5. Be concise and articulate. Write short paragraphs.

Writing short paragraphs and more concise, commonly used words for web copy is one of the elements of keeping it simple. So, get to the point quickly, break up sentences logically and shave off all the superfluities. Use terms like ‘cheap flight,’ instead of ‘cost-effective flight’ or ‘go on’ instead of ‘proceed.’

6. Bullet points and numbered lists are a winner any day

Bullet points and numbered lists are a favourite for web users, as they can be easily categorised as ‘scannable’ content, just like this copy. Experienced copywriters and writing companies know to occasionally employ this technique to write a list of important points, while breaking up the monotony of text.

7. Remember, web users don’t read or study – they mostly just scan copy

This has been mentioned previously. Most web users don’t read, but mostly scan or skim through copy until something grabs and holds their attention. They’re just hunting for information or products that satisfy their immediate concerns.

In fact, studies show that just 16% of people who see web copies read them line by line. The rest just glance through.

When writing web copy, expert copywriters and writing agencies do so with their inner eye focused on developing content for scanners. How? By making the headline and subheadings precise and concise, and using bullet points and numbered lists that are easy to understand.

8. Make it rich with keyword

While it is important to write for Google search ranking, a top writing agency like Daily Posts writes first and foremost for the target audience. That said, web copy is enriched with keywords in the right places, as long as it does not disrupt the natural flow of content.

9. Know When to Hire an Expert

This is certainly a long list and to a great extent requires technical and well-honed skills. Sometimes, it is a level of expertise that is beyond the average, everyday writer or business owner. That is why top professional writers in leading writing agencies like Daily Posts, help busy business owners and executives stay at the top of their digit branding projects with first rate, quality copy that is reader and Google search engine-friendly.

By investing in Daily Posts’ expert copywriting services, you equally save huge costs from in-office personnel hire and heavy machinery, whilst boosting the profile and value of your brand and establishing it as an authority.

Open an account today with Daily Posts and let’s get started on keeping you at the top of the market pyramid, with all-round captivating, engaging and compelling marketing communication projects.

Empowering everyone we touch through creative copywriting!

Your one stop content writing agency- you choose the price - we deliver

  • Affordable Content Writing

    Affordable Content Writing

    You choose the website copy price based on the writing project you need to complete- $2, $3, $5 or $8 per 100 words.

  • Easy Writing Agency Process

    Easy Writing Agency Process

    Our checkbox briefing forms guide you through the info our digital copywriters will need to produce top quality written content.

  • Creative Copywriting

    Creative Copywriting

    We recruit talented communicators, and then train them to assess our briefs and produce imaginative copy that resonates with your audience.

  • Secure Virtual Office

    Secure Virtual Office

    Our winning formula combines effective recruitment, relevant training and our SSL secured bespoke virtual office to deliver copy on time and within budget- every time!

  • No Writing Project Too Big

    No Writing Project Too Big

    Whether you need a few blog posts written a week, or 200,000 words a day, we have the expert copywriters to deliver to the highest quality within your budget.

  • Your Copwriting Partner

    Your Copwriting Partner

    We learn what you like and then, where required, train our writers to deliver it. Many of our customers have worked with us for 5+ years.

Four Great Value Copywriting Levels

The best value written content you will find at each price point.

$0.02 per word

SEO Copywriting

Need cheap copy that is good quality. We can provide you with your copy fast!

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$0.03 per word

Excellent web content

Content for web projects- New sites, blogs, guest posts, press releases and landing pages.

$0.05 per word

Premium Content

Extremely affordable - Premium quality. Well-researched content with superb flow.

$0.08 per word

Special Project Content

Content for adverts, micro-copy and technical documents. For copy that takes a lot of time.

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