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How to find a copywriter

When Do You Need a Professional Copywriter?

You need a professional copywriter when:

  • You don’t feel confident when writing your own copies.

  • You don’t want to disrupt normal business routine to produce copies.

  • You want regular fresh copy for your website.

  • You also want those copies to be of high quality.

  • You need copies that will engage and covert your prospects.

  • You want to improve your search engine ranking and therefore need copies that are Search Engine Optimised.

  • You need content tailored to include an objective viewpoint on your products and services.

  • You want diversity in your content.

  • You want to improve your brand’s authority and credibility.

How Do You Find a Copywriter?

Of the many individuals out there calling themselves copywriters, only some can be called great copywriters and perhaps only a few can actually deliver for your brand. Though you might spend less on a mediocre copywriter, you will likely be skimping on quality.

Before you hire any copywriter or copywriting company, always consider the following points:

  • What You Want

No one person can do everything. Perhaps a copywriter can handle SEO copies, blog content, sales letters, and product copywriting. However, the big question is: can they work in your niche? A copywriter that is competent in writing medical copies might not be as equipped in writing sports, finance, or legal copies. It’s that simple.

Therefore, first consider what you want. Is it website copy in the medical niche or SEO copy in the sports niche? Decide on what you want and look for a professional copywriter that specialises in that particular niche. Better still, hire a copy writing agency to do the job. This option is ideal because writing agencies work with a wide range of copywriters, who specialise in various niches.

When you hire Daily Posts to write your copy, we evaluate the task, delve into our pool of over 2000 professional copywriters and assign it to one who specialises in your niche.

  • About Conversion Rate

The answer to your conversion rate question resides in hiring a copywriting company or agency – not a copywriter. As a writing company, Daily Posts have many copywriters, editors and SEO analysts in their employ. This means that when you hire us, you are utilising this specific expertise.

  • Ask About Their Clients

When hiring a copywriter or copywriting company, you want to know that they can deliver quality work on time. The best way to go about this is to ask about clients they have worked with before. Where possible, ask them to show you evidence of the improvements they made to their clients’ brand online. Some copywriters and copywriting companies have ‘case study’ pages that present and discuss this on their websites.

  • Request a Sample

Samples can come in various forms. For some people, the content on a copywriter’s website is a good enough sample, since they can easily judge the writer’s competence by weighing up its quality. For others, having the copywriter send them a sample in a particular niche also works. If you plan on hiring the copywriter for a long-term project, then providing a subject matter and requesting a written sample (based on your specifications) may be your best option.

That way, you don’t only get to test the copywriter’s writing skills, but also their productivity and ability to follow instructions.

Get copies that engage, convert and deliver results. Daily Posts has the expertise and resources to craft quality copies whenever you want them. Create an account in three easy steps.

Copywriters write text and develop content for the purpose of creating brand awareness by advertising, increasing engagement with leads and potential consumers and finally getting sales and increased return on investments. They are responsible for the contentseen on billboards, emails, newsletters, websites, and more. This content is known as ‘copy’ and that is why they are known as ‘Salesman in Print.’

When it comes to hiring a copywriter, settling for mediocrity is not an option and this is where we come in.

DailyPosts is a UK based copywriting agency that offers professional copywriting servicesto clients all over the world. Our copywriters are trained experts who create well-researched and engaging content. Whatever type or style of copy you require, our writers are capable of creatingsearch engine optimised copy that willpromote better brand awareness on social mediaplatforms and higher page ranking on search engines like Google and Yahoo.

DailyPosts offers brilliant copywriters that are well trained, experienced in online marketing andcompetent in tailoring the best content that best relates to your selling brand.

Types of Copywriters: Which OneIs Best for You?

  • Search Engine Optimisation (SEO) Copywriter

The SEO copywriter uses keywords to increase the visibility of copy online. At DailyPosts, we recommend the SEO copywriter when site ranking on search engines is the main goal. The SEO copywriter is responsible for web copy, blog articles, landing pages, page description, etc.

  • Sales Copywriter

They employ a more persuasive style of copywriting with a specific audience in mind, aiming to induce a call to action from them. Sales copywriters are responsible for text used in online ads, bill boards and emails.

  • Technical Copywriter

Our technical copywriters deal with niches and have in-depth knowledge of the particular topic they’re writing on. They relay a style of technical know-how for practical purposes. Technical copywriters are good at creating white papers, industry manuals, etc.

  • Content Copywriters

They are focused on providing updates and information to the customers of a certain website. They create how-to articles and step-by-step guides.

  • Creative Copywriter

As the name implies, this type of copywriters are talented writers that have the gift of being able to communicate an idea in entertaining and engaging ways like commercials and video ads.

Skills that Make a GreatCopywriter

DailyPosts provides copywriters that are excellent wordsmiths who possessall of the following outstanding skills:

Refined Writing

A great copywriter needs to write well in order to create top-notch content. That is why our writers are well trained and maintain a great command and mastery of English --grammar, spellingsand punctuations, as well as a vast vocabulary to pull from.

A Sense of Adventure and Curiosity

The level of curiosity in a copywriter i seen in the conversational approach employed in their copy, which helps to engage the audience. We have trained our copywriters to ask necessary questions like who, what, when, where, why and how - to get a sense of any project they’re handling

Stellar Research Skills

A good copywriter must have abundant resources at her disposal. At DailyPosts, we ensure these credible resources are made available to our writers in order to help them properly represent the client’s brand and further utilisethis knowledge by targeting the right audience and persuading them to take action.

Facts about Copywriters

  • Inappropriate grammar and spelling mistakesin copy are noticed by approximately 70% of internet users on websites.
  • Tweets with fewer words that take up short form copywriting are likely to have more retweets than long form copy.
  • Web users have different approaches to online content. 8 out of every 10 readers will opt for reading catchy headlines while only 2 out of 10 will actually engage in reading the main article for further information.
  • Readers scan/read web copy in an F-pattern.
  • Research is the most time consuming aspect of copywriting.
  • The Bureau of Labour Statistics predicts thatbetween years 2010 and 2020, the market for copywriters will witness a rise in demand and subsequently competition will become fiercer.
  • SEO utilization forweb content creation is the greatest tool for any copywriter.

Frequently Asked Questions

What do you charge for your copywriting services?

Our prices are affordable for the value we give.

  • £0.02 per word for SEO copywriting
  • £0.03 per word for web content
  • £0.05 per word for premium content
  • £0.08 per word for special project content

 

No matter the plan you choose, you should only expect excellence in our delivery. Thorough research, good grammar, flexibility and punctuality are all the benefits you will enjoy. Call us today on 02380970979 for more information about our services.

Will the writer be familiar with my business area?

No matter the niche you specialise in, our copywriters are experienced in writing for differentniches. However, we can go a step further by conducting more extensive research where necessary.

What skills are vital for good copy?

  • A good command of the English Language
  • A keen eye for detail
  • An extensive vocabulary
  • An inquisitive mind
  • Research skills
  • Attentiveness and intuition

Can you meet tight deadlines?

Yes. We will always take deadlines seriously, especiallythe tight ones. We will dedicate a team to ensure your project is completed within the stipulated time and without compromising quality.

Will the content be SEO friendly?

All our content is search engine optimised. We are just as determined as you are tomake your contenthave optimal visibility in search engine results. Our copy will always be keyword stuffed but never so much that they disrupt the flow and quality of the piece. This means increased conversion and organic traffic with a reduced bounce rate.

Sometimes, it's not about how to find a copywriter, but how to find a smart one. After all, anybody can string together a few words without making any impact. A smart copywriter produces content that engages and inspires your target audience to take the desired action - even without them knowing it. 

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How to Find a Copywriter

Flamboyant CVs, a degree in English Language, a long row of flashy reviews… Do they matter in today’s copywriting world? Are they the hints of quality to focus on when looking to hire a professional copywriter for your business copies?

In truth, a flamboyant CV could prove to be smoke and mirrors (you probably won’t have the time to verify its authenticity), whilst a degree in English hints at a great grasp of the language. However, copywriting entails much more, such as selling products and services. Meanwhile, the internet is full of flashy reviews, with many of them being bogus.

Therefore, while you shouldn’t ignore these credentials outright, there are better qualities to focus on when looking for a copywriter:

  • The quality of the content produced by the copywriter or copywriting agency you are considering to hire, should vouch for their competence.

  • Does the copywriter or writing company have the brand names of their top clients displayed on their website? Certainly, if a copywriter has produced work for Coca Cola, it would be foolish not to mention that on their site.

  • Their pricing should be transparent? Most copywriters charge by the hour or per word count (this is usually clearly stated on their website and is dependent on the type of project). Any copywriter that wants to know your budget before giving you a quote could be untrustworthy.

  • The copywriter or copywriting agency offers you an option to request samples. This shows their self-confidence. So, please do request a sample.

  • A friend or colleague referred you to the copywriter.

Daily Posts’ copywriters are experts, bred through rigorous training and actual copywriting experience.  Our content speaks for itself. We have delivered for big companies, including Overstock. Our pricing system is transparent. We don’t mind showing our clients samples. There’s a good chance we may have even delivered copy for your friends or colleagues.

Let us help you craft copy that will channel traffic to your brand, engage your audience and convert prospects into customers. Begin the process today. Sign up here.

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