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Financial Copywriting

Get quality financial copywriting for your business

Business copywriting is unique. The communication style is specific. It requires professionalism and authority, especially when that niche is financial copywriting.

It is one thing to write corporate narratives, but with finance, the communication method changes. The audience is more sophisticated, tuned-in and attentive to the message.

At Daily Posts, we are experts in financial copywriting. For many years, we have worked with clients in the financial sector, writing copy for insurance firms, wealth management companies, foreign exchange agents and even money lenders.

We’ve undertaken projects for mortgage and credit card companies in the U.S and Australia. We write copy that connects your business with its audience.

Our copywriters conduct ample research before getting to work. Financial copywriting isn’t imagination, it’s facts. We cover the subject thoroughly and don’t begin writing until we have all the information we need. From finance reports to case studies or blog articles about cost-saving tips, Daily Posts is your ‘go-to’ writing agency.

Visit our website to learn more or call 02380 970 979.

Our copywriter financial services

We provide a range of copywriting services for the UK, US and any other English-speaking country or firm that requires English-language copy. We’ve also covered a wide array of subjects such as financial regulation, trends in life insurance, foreign exchange advice, treasury services, trade finance and more.

We create:

  • Website content

  • Newsletters

  • Blog posts for wealth managers, banks, forex exchange companies, lenders and more

  • Whitepapers

  • Sales copy

  • Marketing funnels

  • Long-form sales letters

  • Landing pages

  • Autoresponder series

We’ll turn those boring articles into engaging pieces

No one likes boring website content. They read the first couple of lines and feel like they’ve wasted time reading content they’re not interested in. The result? You’ve sent them to your competition and you’ll keep losing clients if you don’t change the tone of your content in response.

We’ll help you find a voice that fits your company. It could be caring, charming, quirky or humorous, depending on your client. We’ll entice the reader to keep reading with scannable content. This makes it easier for anyone to dive in and pick out the information they need.

Our writers cut down on fluff and replace it with valuable information relevant to the reader. Our paragraphs are short and sweet (we don’t want to scare or overwhelm them with information). We utilise bullets points to drive home your major points.

In all our years of working with financial companies, one thing is clear, the key to writing engaging content for a so-called boring niche is to keep it simple. In truth, it’s not the content that’s boring but the content creators.

We’ll find the question that your audience is asking and create high-quality content that solves a problem for your audience. Our argument is backed up by data to convince sceptics that what you say is the absolute truth.

Copywriting that grows your online presence

The priority of any financial copy is the facts. The communication must provide information and real solutions for its audience. The second priority is integrity. People are naturally guarded about money-related matters. This stems from the need to be cautious with their finances. Your writing must convince them otherwise.

At Daily Posts, we write copy that communicates only the facts and the truth. We solve actual problems and build trust between financial institutions and their customers. The message must be clear, direct and authoritative. To achieve this goal, people must be able to find your content online. Writing copy that only resides in some unknown corner of the internet is useless.

Our financial copywriting comes with additional SEO services. We make your content SEO-friendly so that it shows up when people search for the services your business provides. We conduct research to identify high-ranking keywords in your industry. We sprinkle these words and phrases into the copy without changing the message or tone of voice. The result is a leapfrog effect for your business over its competitors in search engine ranking.

By producing valuable content that attracts links from trustworthy sites, your website will see an increase in traffic and qualified leads.

Financial copywriting that builds authority

A financial institution benefits from credibility and trust. People are more willing to do business when they are comfortable with what you have to offer. It works the same way online, but, to establish authority, your website must serve fresh content regularly.

Your customers want the reassurance of security and solutions when they visit your website. This can easily be achieved by updating your web content regularly, with resources such as industry trends and forecasts, account reports, wealth-building tips and more.

As more people come to associate your site with high-quality content, they will return over and over again. Search engine algorithms interpret this to mean valuable content, and your website soon takes its place as an authority in the industry.

Daily Posts can help you achieve this goal by providing authentic material for your website on a regular basis. With financial copywriting that communicates authority, your website can take the lead over other competitors in the online market.

Relevant copy that builds brands

A website is a key touch-point for any business. It’s the first place people visit to know more about your company. So, it’s imperative to include information that is up-to-date and content that reflects your brand’s personality.

People prefer companies that have a personality and human voice in their message. Irrespective of whether you are a B2B or B2C, producing and maintaining a consistent brand voice across all your online communication channels is crucial to building lasting relationships that maximise Customer Lifetime Value (CLTV).

Through financial copywriting, we can give your brand a voice that the audience bonds with, and one they will recognise and associate with integrity every time they read your content.

Our financial copywriting includes:

  • Annual reports

  • Business articles for magazines and blogs

  • Business intelligence reports

  • Marketing posts

  • Strategic narratives

  • International content marketing

  • Employee and customer case studies

  • B2B and B2C websites

SEO-optimised financial copy

Every copy we create is written with insight into an expert opinion. With millions of content pieces already jostling for the top spot, how do you create your own content that ranks highly on search engines? By letting us manage your online copy. Pleasing the audience makes Google happy. Your financial writing is undertaken by writers who have a background in finance and a working knowledge of your services.

Your finance keyword is what gets your copy noticed by Google for being well-written and well-read by your audience. It’s like killing two birds with one stone. We’re creating great content and improving your SERP ranking. Your website gains more visibility with SEO. This means more traffic, more leads, more engagement and a higher ROI for your business.

We’ll help you set up a blogging strategy, use keywords in your copy, conduct internal linking and link to reputable sites. With every copy we write, our goal is to answer the questions your prospects are asking, promote your brand and increase conversion for your website.

Why Hire a Professional Copywriting Agency?

In addition to the benefits already mentioned, a professional copywriting agency:

Saves you time

Researching, writing and crafting intelligent copy takes time. The popular saying ‘time is money’ sounds clichéd, but it’s true. With so many other business responsibilities, writing copy is probably not high on your priority list. A professional writing agency gives you more time to focus on your core business whilst maintaining a steady supply of quality business content.

Gives your business a personality

You may know your business comprehensively from the flagship product, down to the latest service. However, not everybody can communicate your product or service in a way that sells. It is the work of a professional copywriter to assimilate the essence of your business and present it to the public in an attractive form, using the written content. Our copywriters will breathe your personality into your business writing and build relationships with your audience.

Establish authority through web content

To gain the trust of customers and succeed, a business must become an authority in its niche. Establishing authority online requires updating your website regularly with high-quality content. Search engines love fresh content and financial readers respond positively to factual information. By combining both, Daily Posts sets your website on the path to successful performance.

Our financial copywriting combines intelligence, facts and solution-driven content to convey authority. Additionally, our works are 100% original and we always deliver on time.

Take advantage of our services; contact us today!

Financial copywriting is a tool used in the finance industry to advertise services. It is one of the most difficult forms of copywriting because it requires more than a basic knowledge of the services, terms and how the finance industry operates. Institutions that require financial copywriting include insurance companies, accounting firms, financial tech platforms, investment advisory services, wealth management firms, private finance blogs and private equity firm.

Writing copy for financial markets and institutions require the ability to inspire trust through proper writing tone/style, error-free content, and using a brand voice or language. In marketing communications, financial copywriters are the most sought after and heavily paid because a wrongly-placed term can lead to a huge loss for either the brand or the client.

Daily Posts has experienced financial copywriters who can provide top-notch financial content for your advertorial needs. We research and learn about your brand in order to represent you properly. With a little blend of technical copywriting, we deliver copy which is guaranteed to impress the user and generate user trust.

Qualities of Good Financial Copy

Financial copy is delicate and requires experienced copywriters. This is done in order to avoid mistakes that will cause huge investment losses. Here are the qualities of good financial copy.

  • It is factual and entity-filled

Financial copy is expected to convince users to either save money or do business with a financial institution. In order to do that, copy must create a sense of trust in the user. This is done using factual information filled with key financial terms that position the institution as an authority in the field. Our team of technical copywriters studies the niche deeply so as to understand the required language and terms to use.

  • It is specific and addresses the ideal client

Most piees of financial copy fail to achieve their aims because they address the wrong audience. This leads to low ROI, as the marketing campaign is unlikely to get good conversion. Good financial copy identifies its audience and addresses them specifically in the language they understand. Our team of copywriters takes utmost care in discovering these ideal clients and addressing them appropriately.

  • It is clear, concise, and contains less jargon

Financial copy is meant to explain the benefits of a service to customers in clear and easy-to-understand terms. This requires less use of jargons that might confuse the prospective client and more simple but authoritative terms that communicate the required message to the client.

  • It has powerful headlines

Your headline is the first thing your audience will come across. 90% of readers skip the advert after that. Financial headlines are meant to be catchy, selling the brand and relaying the copy’s most important message to the reader. To do this, we identify the audience’s fear or desired benefit, highlight the brand’s unique offer, and present it in an attractive manner. This is guaranteed to grab the user’s attention and get him to read the piece.

  • It is compliant with appropriate standards/rules

While persuading the prospective client to choose your brand’s offer, it is necessary that copy keeps to rules or standards set by authorities or regulating bodies. Our team of financial copywriters works with our technical copywriters to research on rules which guide financial markets and advertising in your location in order to provide excellent copy that is compliant to the set standards.

  • It unifies internal and external communications

In order to build trust, the audience seeks to know how your brand communicates internally and what you do with their money or investment. The best way to show your sincerity and guarantee their trust is to have a system which communicates with the users in the same manner you communicate internally with your employees. This system can be an online platform such as a website or blog. Our financial copywriters study these platforms and produce copy with the same voice, thereby generating trust in the prospective clients.

  • It is scannable and has a clear CTA

Good financial copy should be scannable with a clear and prominent call-to-action. A good way to do this is to arrange the information to be displayed in bulleted points or in tables. Readers are less likely to read copy if they cannot summarise the content at a glance. Our copywriters are trained to anticipate and study user experience. We leverage on the results to create copy that will improve user journey and get your audience to perform the required action. Call us on 02380970979 for your copywriting needs.

Frequently Asked Questions

How will financial copywriting generate traffic for my website?

Good financial copy is meant to grab attention at first glance and keep the reader glued until he performs the required action. At Daily Posts, however, we take it a step further. Our technical copywriters conduct careful research to obtain keywords for search engine optimisation (SEO). With these keywords placed strategically within copy, your website is bound to attract users who enter relevant queries on popular search engines.

How affordable are your financial copywriting services?

Unlike most financial copywriting agencies, we charge per word. We have affordable packages that can meet your budget depending on your choice of copy. For as low as $0.02 per word, you can get financial copy guaranteed to boost your website’s conversion rate.

How do I hire your services?

It begins with just a call. To get quality financial content and find out why financial institutions in Canada, Australia, the UK and the USA prefer partnering with us, contact us today on 02380970979.

If you’ve been led to believe that financial copywriting is lifeless or dull, someone’s been lying to you. We at Daily Posts can create persuasive content that converts without breaking any of the rules of your industry.

Setup Your Account

Get Quality Financial Copywriting for Your Business 

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.

UK: 02380 970979

US (646) 679-7971

Energetic copy that always has an impact

Your website hasn’t done its job until it moves the reader. Our writing is human. It is personalised for the audience you want to convert. We create engaging copy that speaks to potential investors, the layman who doesn’t understand industry jargon and your preferred consumer.

Writing financial copy isn’t about crunching the numbers. We tell the reader a story they haven’t heard before. Copywriters who only talk numbers run the risk of losing their audience really quickly.

To ensure your copy is factual, authentic and downright incredible, you need the services of copywriters who know your firm, the rules guiding your niche, terminology that converts and the language readers respond to.

Don’t write your copy yourself if you’ve never done it before. You’ll easily put your readers to sleep instead of having any impact on them. We can help you maximise ROI through actionable copy optimised for search engines and the user.

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