Email Copywriting Services

When writing an email, what is the first thing you do? Try to come up with an enticing headline? Write the first thing that comes to mind and hope it works? Attempt to convert every single person you’re writing to? The popular saying “Penny wise, pound foolish” comes to mind when talking about business owners who write emails to prospects without any experience or guidelines.

 

Professional Email Copywriting Services that Always Deliver

James Cummings on Content and Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.


UK: 02380 970979

US (646) 679-7971

You can never convert every lead, but a strategic email that engages your prospect increases your chances of turning a lead into a sale. Email is not dead. It remains the most effective marketing strategy, better than Facebook and PPC. It’s all about the value you provide in each email.

Daily Posts offers email copywriting services for businesses, non-profits and anyone looking to optimise their email campaigns. Our emails increase brand awareness, engage your audience and place your brand front and centre in your reader’s mind. By planting these tiny seeds, the sales will grow eventually.

Forget about direct pitches and arrogant sales-focused emails that gather dust in a prospect’s inbox. Our newsletters and emails are crafted to intrigue, educate and delight your audience.

Do you want emails that stand out from the spam? Emails people read to the end and feel compelled to take action on? Do you want your reader to be excited at the thought of opening your next email? Then you need Daily Posts to manage your email and increase your ROI.

Interesting statistics you should know

  • For B2B audiences, email is the third most influential source of information. Sources ahead of this are colleague recommendations and thought leaders.
  • Email is the most effective channel of revenue generation for 59% of B2B marketers.
  • 10 email studies have shown that Tuesday is the best day of the week to send out an email.
  • In the United States, 30% of retail email list subscribers made a purchase from a retailer whose email they were subscribed to.
  • Consumers who make purchases based on email spend 138% more than those who don’t.
  • Want more shares? Email subscribers are three times more likely to share your content on social media.
  • Email marketing is the primary driver behind customer retention for 80% of retail professionals.
  • Email is the preferred means of business communication for 73% of millennials.
  • Plain text emails have a higher open rate than HTML emails.
  • By 2019, the number of email users could reach 2.9 billion.
  • The US has an ROI of $44 for every dollar spent. In the UK, its £38 to every £1 spent on email marketing.

Why Our Emails Work

We have mastered the art of creating clickable subject lines

Our professional writers have years of experience in providing email copywriting services. They come up with topics that are relevant, appealing and clickable.

We know what to include in an email

Your email marketing efforts could be failing because you include too much, too little or completely irrelevant information. When you want your email subscribers to follow through on an email, we know what to include to achieve this.

No bait and switch tactics

Over-promising and under-delivering will cause you to lose subscribers, so we never use these methods in our email copywriting services.

Email Layout

As a writing agency, we understand the importance of layout in an email. Choosing the wrong layout is enough to turn away many customers. We can help you choose a layout that works perfectly with whatever you’re selling.

High-Quality Content

There is no substitute for quality content in copywriting. We work with a team of professional writers who can generate high-quality content for your emails.

You’re Probably Making These Mistakes in Your Email Copy

Overhyping the subject line

If you don’t have any experience with email marketing, you’ll struggle with writing a headline. When you offer more than you’re actually going to give, you get a lot of clicks, but people lose faith in your brand. Hinting at something you’re not going to offer just to get your foot in the door is not worth it.

Overdoing it

Newbies might feel tempted to fill out their email marketing calendar. But a Daily Posts writer knows that sending out emails every day is not a wise tactic.

Forgetting about segmentation

This is super important and yet so basic. Sadly, we’ve seen many business owners send out the same email to everyone. Prospects are at different stages of the buyer’s journey. They have different needs, preferences and problems. Your emails should address a segment, not your entire audience. Daily Posts segments emails for clients based on engagement levels, demographics and most recent activity related to your product.

Not understanding your recipients

One of the biggest marketing mistakes we’ve seen is marketers sending out emails without understanding their recipients. A particular offer might sound great to your male audience but not to your female audience. Our email copies always meet your audience at their point of need. We provide meaningful value in each email to engage and satisfy your audience.

Why Do You Need an Email Copywriting Service?

Guaranteed results

If you have been writing your own email copy, your efforts probably haven’t gone anywhere. Professional services from a writing agency will get the attention of your subscribers.

Bulk work made easy

Writing a single email and sending it out to every client on your list is highly ineffective. For your email marketing campaign to be successful, you need to personalise your emails to cater to clients with different needs, in different locations.

It’s a lot of work for one person. A professional writing company is better suited to handle the task.

Save time

You may need to send a newsletter every week to the subscribers on your list. Keeping up with this whilst handling all your other responsibilities is a real struggle. With a writing company, however, you’ll have all the time you need to work on other things whilst your content is developed by professional writers.

Save money

You’re wrong if you think you’re saving money by writing all those emails yourself. There is a good chance that this is actually costing you in conversions. Working with a writing agency is much cheaper than you likely think. The resulting sales will make up for this investment – and then some.

What Are the Benefits of Using Daily Posts Email Copywriting Services?

You set the budget

If you thought you needed a briefcase full of cash to work with a writing agency, we are here to tell you otherwise. Our email copywriting services are affordable, and you can choose a predetermined rate that falls within your budget.

Personalised services

Forget about generic content. We want to get customers investing in your products and this is why we tailor our services to your specific expectations. If you have specific types of customers that you’re targeting, we‘ll come up with something perfect for them.

We never miss a deadline

What good is the best job ever done if it’s late? Once you’ve set a deadline, we will work overtime to meet it. We have a large pool of writers at our disposal to ensure that no matter the size of the job, we will meet your deadline.

Over a decade of writing experience

We recruit writers with many years of experience and our team members are versatile. This enables us to produce quality content for all kinds of different niches.

Change your strategy and boost your sales

If your email marketing campaign isn’t working, it’s time to try a different approach. When you need email copies that your subscribers will actually want to follow through on, you need us.

Why You Should Let Us Handle Your Email Copies

We’ll establish trust with your readers

Good email copy builds trust between a brand and a prospect. If you make one mistake, such as sending out an email with an overhyped header, you could lose that trust forever. We focus on crafting emails that lead to dialogue with your clients.  The kind you won’t enjoy with other marketing channels.

Engage prospects and customers

Email is an excellent means of communication. Every minute someone is reading, replying or forwarding an email. 25% of global online sales in 2016 came from email marketing. To increase engagement, our emails are personalised to a segment. We write in the tone of voice the audience is most used to. We target their fears and create positive content that makes them happy to take your call to action.

We’ll generate more ROI for you

When you work with a professional agency such as Daily Posts, we’ll maximise the benefits of email to ensure you achieve more ROI than ever. Don’t believe us? Statistics show that email achieves 4x more ROI than other marketing channels. We’ll also improve your lead-nurturing efforts and optimise your emails for long-term results.

Is email marketing still effective?

Whilst many people argue that email is dead, it actually remains a cost-effective marketing strategy that works, especially for a small business looking for marketing solutions that provide timely results without overshooting your budget.

Email might not have the universal appeal of new social channels such as podcasting or social media but marketers who have tapped into it testify that email increases website traffic and user engagement. A survey by DMA revealed that marketers who used direct email earned an ROI of 4,300%. A great incentive, right?

How can you craft an email that doesn’t end up in the junk folder? Why are most of your emails going unopened? It’s because you’re yet to provide real value for your audience. The brands that succeed at email marketing are those that truly care about the happiness and wellbeing of their prospect. How do they show this? By providing valuable content that solves a problem. Content people want to see.

Email copy is not just about writing an enthralling subject-line, actionable CTA or the body of the copy. Its everything that works as a selling machine from the moment it enters the prospect’s inbox and how they engage with the copy.

Call us on 02380 970979, and we’ll help you get started. You can also register on the Daily Posts website to set up your project immediately.