Direct Response writing (copywriting) is a writing that spurs the reader to take the desired action. The action may be to make an order, sign up, or take an action that leads to a sale.
In direct response writing, you know immediately if your copy is delivering results. This is different from indirect response writing. Indirect response writing is what is mainly seen on TV adverts. The goal is to make the brand and product familiar to the customer so that the customer can remember the brand the next time they are in the store for such a product.
Direct response writing, on the other hand, gets the customer to make a buying decision immediately. It leads the customer to a point where the customer decides to make the order immediately after reading the copy. Direct response writing is what DailyPosts copywriters specialize in. Sign up for an account today if you need such a copy.
Direct Response Writing and Content Marketing
Because a lot of direct response copies are increasingly written online, some brands mistake direct response writing with content marketing. Whereas content marketing seeks to provide information, direct response writing has an immediate call to action. Both types of writing have their uses and DailyPosts can help you with both.
Writing Excellent Direct Response Copies
Excellent direct response copies use various copywriting techniques to trigger the emotional button of the target audience. It uses headlines that force the target audience to pay attention. It uses a strong and compelling sales copy to get the readers to the point where they are taking out their credit card to make an order. The copy is simply a skilled salesman working on behalf of your brand.
Direct Response Writing is Different from Professional Writing
Direct response writing is not about professional writing. Professional writing is usually boring, and you won’t get people to buy your product by boring them. Some companies often feel this kind of copy is not appropriate for their brand, but that is rarely the case. While a copy should be tailored to the audience (and we always do that), brands in practically every niche has successfully used direct response copy.
This is not surprising. Everybody buys for emotional reasons and then supports it with logic. That is why direct response copies sell to the heart, then justifies the sale to the head.
Research is Key
However, for a direct response writing to be successful, it requires extensive research. This is often overlooked but it’s crucial to the success of the process. A good sales copy is rooted in an excellent understanding of the audience. The copywriter needs to understand what is important to the audience. Questions such as what are the challenges of the audience, their pain, their goals, morals or beliefs they cherish needs to be answered. Answers to these questions will shape the copy and make it relatable to the audience.
Research also gives the copywriter access into the mind of the audience. The copywriter learns how the audience communicates so he/she can write to the audience the way they speak, not in a way that seems professional.
Direct response copywriters generally have to find the underlying deeper benefits of your product or service. The benefits they search for are those that are important to the audience. They need to thoroughly understand the brand and the brand’s product to be able to find believable benefits they can link to the features.
In direct response writing, the only opinions that matters are those of your prospects and customers. The brand owner’s opinion doesn’t matter except it aligns with the customer’s opinion, beliefs, and needs. Our direct response writers try to join the conversation already going on in your prospect’s mind.
There is a rule of thumb in direct response writing: your copy is only as good as your offer. A very good offer will sell even if the rest of the is weak. While a weak offer will struggle even if the body of the copy is strong.
Think of making an offer to your prospect that is irresistible. Sweeten the deal and remove as much barrier to the sale as possible. The right offer may take a while to construct but the increase in response makes it worth the time. At DailyPosts, we work with our client to find the right offer after we have understood what the target audience cares about and their hot button emotional triggers.
The offer and the copy have to be unique. If you could easily swap another brand’s name and product to the direct response writing, the copy is probably weak. Your copy should be exciting and inspiring if you hope to spur people to action.
Direct response writing can be valuable in a lot of industries and projects. You need good direct response copywriters to write:
- Landing pages
- Email copies
- Sales letter
- Video sales script
- Brochure adverts
- Press releases
- And much more
While all these copies require varying degrees of a hard sell, they all benefit from direct response techniques and will enable you to generate sales from copies traditionally meant for spreading information about your brand.
Branding Makes a Difference
Companies in this age of the Internet need to be competitive on every front to gain a business advantage. Direct response writing helps in this regards. It also helps position your brand as one that cares for your audience because the copy would show you understand their pain and challenges and you’re trying to make life better for them. You gain their trust, and they could be repeat customers for a long time.
So branding is part of what a good direct response copy does that is why you need an experienced direct response writer to handle the process for you.
DailyPosts delivers a clear and clear direct response copy that helps its clients launch successful marketing campaigns. We offer an affordable solution, and we are interested in building a long-term valuable relationship with our prospects.
We Are Your Partner for Growth
The true test of a direct response copy is the result. You only know if the copy is working or not once you put it to work, not after you are excited by the copy and accept it from us. So we stand ready to step in and tweak the copy if the response is not above the industry average.
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