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Direct Response Copywriting

What Is Direct Response Copywriting?

The purpose of direct response copywriting crafted by Daily Posts is to inspire or trigger prompt actions from the readers. Said actions can include immediately signing up for a newsletter, contacting the company for more information or simply buying a product from your website.

Direct response copywriting is very different from other forms of copy – especially ad copy which aims to have a long-term effect, such as having the audience remember a product for as long as possible. Unlike ad copy, direct-response copywriting is more focused on the now, not the future. This can be seen in how the copy coerces readers to perform the desired action as soon as they’ve finished reading it.

So, if there’s a particular course of action you’d like your website’s visitors to promptly perform, our direct response copywriting services are an effective way of accomplishing this goal. You might want your visitors to make a purchase, download a freebie or follow you on social media. Our direct response copywriting will accomplish this by tugging at the emotions of your readers by addressing their immediate needs, fears, worries, and pain points.

Our skilled and professional writers have years of experience crafting potent direct response copy that yields significant results. Contact us on 02380 970979 for direct copy that drives your audience to take the desired action.

How our Direct Response Copywriting works

We have a dependable system and format for developing effective direct copy that converts. This relies on communicating the benefits of your brand and products to the reader in a manner that encourages them to act. Below are some of the key ingredients we add to our direct copy to persuade readers to take action.

Content Headline

The headline or title of your direct copy is the first thing readers will take notice of. If the headline isn’t enticing enough to draw the reader in, they’re unlikely to continue reading the copy. With the perfect headline, a prospective customer will immediately know if they want to stick around to see the rest.

We specialise in crafting attractive and powerful headlines that hooks the reader and drags their attention to your content.

Target Customer

What your business offers isn’t likely aimed at everyone. Rather, it’s more suited to certain groups of individuals; these might be people of a certain age, or those in a specific line of work, or living in a particular location. Subsequently, targeting the wrong people with your product copy will only lead to continued rejection and a high bounce rate.

At Daily Posts, we understand that the key to successful direct response copy is to target the right audience to ensure it converts. This is because it’s only the right target customers who will be able to form a connection with the message conveyed via the copy. To determine who your target customers are – and perfectly tailor copy for them – we will endeavour to first understand how the minds of your prospective customers work and what grabs their attention. This way, we can deliver content that will interest them and trigger them to act.


Your target audience are more interested in how your products and services can benefit them, more than anything else. To give the people what they want, direct copy created by Daily Posts will highlight the unique selling points of your products, as well as how they can improve the quality of customer’s lives or solve issues for them.

Customers patronise brands they know can make their lives easier. So much so, we’ll show your customers how your products can improve their wellbeing, so that they continue using your brand.

Results-oriented Direct Response Copywriting

Daily Posts produces high-quality, direct response copy that converts visitors, drives them to take immediate action, and boosts your profits. Our approach to direct response copywriting fosters consistent delivery of interesting and fresh content that will keep your website visitors engaged and coming back for more. With our online communication techniques, we can expand your customer base, keep your business competitive, and ensure profitability.

We create direct copy with your business goals and target audience in mind. We are conversant with the most effective copywriting techniques that appeal to the emotions of your customers and cause them to take the actions your business requires of them. By working with us, you can boost the online visibility of your website and brand, as well as profitability. Sign up with us now to get started on the path to higher conversion rates, greater search engine rankings and increased customer action.

Do you Need Direct Response Copywriting?

Signing up for Direct Response Copywriting services from Daily Posts is simple and hassle-free, thanks to our user-friendly online portal. We can deliver exclusive content, regardless the size of your project or your business niche. Our services have benefited both small and large organisations in the UK, USA, Australia, New Zealand and Canada; we can serve you too, no matter your location.

Our team of professional writers can provide top quality direct copywriting for your business. Furthermore, you can take advantage of our effective communication channel to order copy, according to your specifications.

For audience-focused content that meets all your requirements and can be delivered without any delay or lapse in delivery, call us today on 02380 970979. Alternatively, you can sign up here to get started.

What is Direct Response Copywriting?

Direct response copywriting is a type of copywriting that serves the purpose of generating an immediate response or action from the reader or consumer.

As opposed to branding marketing, direct-response copywriting focuses on the immediate moment.

This copywriting is about stimulating the consumer by tugging at the readers' emotions, and more importantly, addressing their fears and immediate needs and pushing them to take action the instant they engage in that content. When a writer uses this method, her aim is to facilitate a direct response from the reader.

Direct response copywriting makes use of call to actions to get readers and consumers to take immediate action which could be signing up for your newsletter, subscribing to your channel, following you on social media or purchasing your product.

Daily Posts copywriting agency is full of highly trained and experienced professional copywriters who are skilled in creating all forms of copy including direct response copy.

What Makes Great Direct Response Copywriting?

  • The Headline
    The lead serves the purpose of getting your opening paragraph read. The opening paragraph serves the purpose of making sure your next paragraph is read and so on until the consumer is hooked enough to take immediate action.
  • Calls to Action (CTA)
    By paraphrasing and changing words slightly, we can resourcefully augment the efficiency of your ad. These well-crafted selling words are called emotional hot buttons or calls to action. They are a marketing strategy designed to help you get more sales and generate more ROI. Some of the common ones include; Buy Now, Sign Up Now, Join For Free Today, Subscribe to our Newsletter, Follow Us, Get Started, etc.
  • Relates with Consumers
    Great direct response copy engages prospective customers by adopting their own line of thinking and emotional triggers. That is why it is important to properly understand the target market. For instance it will be hard to try to sell auto parts while playing the role of a medical practitioner.

Facts about Direct Response Copywriting

  • With direct response copywriting, it’s all about customer-focused and value-defined headlines.
  • Direct response copywriting is nothing without powerful calls to action. CTAs are necessary for successful copy, effective marketing, conversions and ultimately increased sales.
  • Direct response copy caters for the needs of the customer. Our direct response copywriters have the ability to understand their target audience and relate to their pleasure and pain points.
  • Direct response copywriting is more effective with long-form copy which produces more conversions than short-form copy.
  • Direct response copywriting is a testing field. For conversion optimisation, growth hacking and overall success, testing is most essential.
  • Direct response copywriting requires a sense of urgency to succeed.

Frequently Asked Questions about Direct Response Copywriting

Can you meet tight deadlines?

Yes, we can. Our copywriters are efficient and time conscious. Once you give us a due date, we ensure that your projects are completed without any compromise on quality and within the stipulated time.

What is the best way to learn direct response copy writing?

Learning is efficient in this context, reading recommended books by other experienced copywriters will go a long way in building the skills needed for this kind of copywriting.

Also, taking good online courses on direct response copywriting like the AWAI course which gives a good, basic foundation to get you started is the way to go. At Daily Posts, we constantly engage our copywriters in courses and seminars to enhance their knowledge and impact newer ideas for better copywriting.

How do you balance SEO and this copywriting technique?

Landing pages are rarely targets of SEO, they instead serve as ads, emails and affiliate links. Product pages, however, are often landing pages that need good SEO copywriting in order to achieve visibility on search engine pages.

We have a team of experienced SEO experts who is responsible for helping your copy rank high on search engines and maintain that position as well. They work alongside our writers and editors to give the very best content to our clients.

I’m not in the UK. Won’t the distance between us affect our ability to work together successfully?

Not at all! A lot of our clients are located in different parts of the world, including US, Australia, New Zealand, and Canada. We can provide the copywriting services you need regardless of your location thanks to our easy-to-use virtual office through which you can order for copy and monitor the progress of your project in real time. You can also reach us via phone, email or Skype for updates or modifications.

Can you update my website regularly with fresh content on my behalf?

Yes, we can. You can opt for our long term plan which involves us delivering specific quantity and quality of copy for your website at regular intervals.

Call Daily Posts today on 02380 970979 for a friendly chat about your copywriting project and how we can deliver the best value.

Website copy that fails to convince and convert will ultimately fail to help a business achieve its online goals. With the expertise of Daily Posts writers, you’ll enjoy quality copy that possesses all the necessary features that engage and compel your website visitors as well as boost traffic, win over more customers, helping your business stay ahead of the competition.

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Daily Posts Direct Response Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.

UK: 02380 970979

US (646) 679-7971

One of our most effective forms of copywriting is direct copywriting, which comprises language that can be easily understood and is capable of compelling those who visit your website to act fast. This will in turn boost your conversion rates and increase SEO rankings. To order this type of writing service for your website and engage your target audience, call us today on 02380 970979 to find out more.

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