Direct Mail Copywriter
Sales, sales, and sales. That’s what Daily Posts believe direct mail copywriting is all about, and that’s the metric with which our direct mail copywriters measure the success of a campaign. Even in an age dominated by the internet and email advertising, we continue to prove the power of an effective direct mail campaign for our clients in terms of return on investment (ROI).
If anything, it would seem that the more this form of advertising is ignored and dismissed as old school, the more effective it is becoming.
Our copywriters have been in this industry for decades. They have perfected the art of writing effective sales letters that connect emotionally with the target audience. They dig deep to find the right unique selling proposition (USP) that will connect with your audience – and they can do the same for you. Sign up now for an account to start the process.
Why Are Our Copywriters Special?
To be candid, our copywriters don’t have any secret that the top copywriters in the industry don’t know about. The best copywriters understand the principles that guide them and our direct mail copywriters pull in results that others envy.
Perhaps they simply have the talent to pull in more sales. The truth is this: you could show some of the best football players everything Lionel Messi does, but how many can replicate his results consistently? Our copywriters just know how to write direct mail copy that beats other copy hands down.
There is no need to sugar coat it. You’ve probably been disappointed before. The internet and direct mail industry are filled with copies that just don’t convert. Landing pages convert abysmally and email click-through rates are declining.
Brands are not getting value for their advertising outlay. However, the following process enables us to achieve the consistent above-industry-average results:
Step 1: Understanding Your Audience
The best copy in the world is not going to convert much if it’s directed at the wrong audience. Copywriters and writing agencies often claim they can sell ice to the Eskimos, but why bother? Why sell a product to the wrong audience?
That is why our first job is to understand your target audience. We try and determine what they are buying, how they communicate, what motivates them, what are their fears and anxieties, what are their dreams and how have they responded to previous marketing efforts?
What is the demographic, employment and social status? What kind of language would appeal to them?Have they tried similar products? How did it work out? What are their current objections and concerns? How can they be addressed?
We get as much information as we can about the target audience before deciding on how to position your product or offer it as a solution. Without getting this particular aspect right, it is difficult for the copy to succeed. We like to be able to picture our ideal client in front of us and write a personal letter to them.
Getting the offer right is the next step. After understanding your audience, the next step is to position your products or services as the exact thing they require. It’s about finding the unique selling proposition (USP) that will draw them in, to enable us to convince them that this is the solution they want and that it’s better than what is already on the market.
Making a good offer requires knowledge of complaints about current products on the market and a thorough and in-depth knowledge of such products and services.
Our team takes the time to learn all there is to know about your product and form an expert strategy of getting to know it, sometimes even better than the creators. This enables us to find deeper benefits that will resonate with customers, and offer proof to them that the product will provide a solution.
The Sale Copy
The next stage is the actual copy. Our copywriters take everything they have learned about your audience and write a letter to them that will appeal to their heart (and not their head). Every word is written with a purpose, because our writers now understand the audience objections, as well as their hopes and challenges. What is great copy in one field may not even pass muster in another, which is why our copies are unique and tailored to a specific audience.
There is a psychology behind the copy – and it’s not just about projecting energy or using ‘power words’.
Editors and Proof Readers
Our editors go through the work to ensure it meets the Daily Posts quality test. They correct any errors that may have been overlooked and verify the facts and figures. They also fine-tune sentences and correct punctuation and grammatical errors.
The design is the next stage in the process. Our creatives take the copy and design a layout that makes the copy easy on the eye. They ensure the mail looks professional, simple and clear. They use the right picture to drive home the message and highlight points that need to be highlighted, using colours and different fonts. Great design enhances the copy and projects professionalism.
The last step is for us to pass the copy to you for review. You have the option of accepting it as it is or requesting revisions. Although we’re rarely asked for revisions, we are pleased to revise the copy and incorporate your suggestions. You can request as many revisions as it takes for you to be 100% satisfied with our work.
These processes are all interlinked for us at Daily Posts. The purpose of the offer is to entice the target audience. The purpose of the copy is to sell and prove that we can deliver on the offer. The purpose of the design is to strengthen the copy.
Our results across various industries and niches show that our approach is solid. We believe you will notice a significant increase in your ROI when you use our services.
Call us today at Daily Posts or sign up for an account and let’s begin the process of crafting a direct mail copy that delivers on its promise.