Direct Mail Copywriter

To craft powerful copy for your direct mail advertising campaign, you need a copywriter with experience in advertising and sales. Understand your prospects, win their trust, highlight the benefits and solutions with your product packages, and compel your prospects to make favourable buying decisions. Choose Daily Posts’ direct mail copywriters.

Frequently Asked Questions (FAQ)

Here are some of the questions we get asked most frequently..

We have 3 main levels. $0.03 per word, $0.05 per word, and $0.08 per word. The vast majority of our clients are happy with our $0.03 per word content, which they tell us is equivalent to content costing double that rate with our competitors. We also offer content at $0.02 per word for simple projects. lp!
This is the question we get asked most. The simple answer is technology, recruitment and training. We have built a virtual office over the last 2 years to take care of all the administrative side of content. We have recruited people who were educated in the UK and US but now live all over the world. They are intelligent, dedicated journalists that we pay salaries. They represent great value for money. We have a 20-day induction all writing staff complete. They then receive regular training through the virtual office and have a personal development plan so they can improve on different types of content. The processes we have established are incredibly efficient, and the team of Daily Posts writers are superb.
Of course! If you would like to see samples then give us a call or setup an account and we will share some with you.
Yes, absolutely! Ordering online is a simple process. Setup an account here and you can have your content in process in minutes. You can also chat to us through our live support function at the bottom of each page. If you prefer Skype then add YesDailyPosts. Our phone number is 02380 970979 (+44 2380 970979 from overseas). The number for our US office is at the top of the page.
Again, absolutely yes! We have a number of clients for whom we provide for all their content needs on a regular daily, weekly, fortnightly, or monthly basis. We can even upload the content to your platforms. Some of our clients require over 1000 content units per month. Some require 1 blog post a week.
Yes, you can! If you would like to order more than a hundred pieces of one of our products or would like to blend a package to tailor to your business requirements, then our CSV upload functionality may be for you. We make ordering easy and can deliver content in excel, word, .txt or directly to a database. Whatever suits you best.

Direct Mail Copywriter

Sales, sales, and sales. That’s what Daily Posts believe direct mail copywriting is all about, and that’s the metric with which our direct mail copywriters measure the success of a campaign. Even in an age dominated by the internet and email advertising, we continue to prove the power of an effective direct mail campaign for our clients in terms of return on investment (ROI).

If anything, it would seem that the more this form of advertising is ignored and dismissed as old school, the more effective it is becoming.

Our copywriters have been in this industry for decades. They have perfected the art of writing effective sales letters that connect emotionally with the target audience. They dig deep to find the right unique selling proposition (USP) that will connect with your audience – and they can do the same for you. Sign up now for an account to start the process.

Why Are Our Copywriters Special?

To be candid, our copywriters don’t have any secret that the top copywriters in the industry don’t know about. The best copywriters understand the principles that guide them and our direct mail copywriters pull in results that others envy.

Perhaps they simply have the talent to pull in more sales. The truth is this: you could show some of the best football players everything Lionel Messi does, but how many can replicate his results consistently? Our copywriters just know how to write direct mail copy that beats other copy hands down.

The Challenge

There is no need to sugar coat it. You’ve probably been disappointed before. The internet and direct mail industry are filled with copies that just don’t convert. Landing pages convert abysmally and email click-through rates are declining.

Brands are not getting value for their advertising outlay. However, the following process enables us to achieve the consistent above-industry-average results:

Step 1: Understanding Your Audience

The best copy in the world is not going to convert much if it’s directed at the wrong audience. Copywriters and writing agencies often claim they can sell ice to the Eskimos, but why bother? Why sell a product to the wrong audience?

That is why our first job is to understand your target audience.  We try and determine what they are buying, how they communicate, what motivates them, what are their fears and anxieties, what are their dreams and how have they responded to previous marketing efforts?

What is the demographic, employment and social status? What kind of language would appeal to them?Have they tried similar products? How did it work out? What are their current objections and concerns? How can they be addressed?

We get as much information as we can about the target audience before deciding on how to position your product or offer it as a solution. Without getting this particular aspect right, it is difficult for the copy to succeed. We like to be able to picture our ideal client in front of us and write a personal letter to them.

The Offer

Getting the offer right is the next step. After understanding your audience, the next step is to position your products or services as the exact thing they require. It’s about finding the unique selling proposition  (USP) that will draw them in, to enable us to convince them that this is the solution they want and that it’s better than what is already on the market.

Making a good offer requires knowledge of complaints about current products on the market and a thorough and in-depth knowledge of such products and services.

Our team takes the time to learn all there is to know about your product and form an expert strategy of getting to know it, sometimes even better than the creators. This enables us to find deeper benefits that will resonate with customers, and offer proof to them that the product will provide a solution.

The Sale Copy

The next stage is the actual copy. Our copywriters take everything they have learned about your audience and write a letter to them that will appeal to their heart (and not their head). Every word is written with a purpose, because our writers now understand the audience objections, as well as their hopes and challenges. What is great copy in one field may not even pass muster in another, which is why our copies are unique and tailored to a specific audience.

There is a psychology behind the copy – and it’s not just about projecting energy or using ‘power words’.

Editors and Proof Readers

Our editors go through the work to ensure it meets the Daily Posts quality test. They correct any errors that may have been overlooked and verify the facts and figures. They also fine-tune sentences and correct punctuation and grammatical errors.

The Design

The design is the next stage in the process. Our creatives take the copy and design a layout that makes the copy easy on the eye. They ensure the mail looks professional, simple and clear. They use the right picture to drive home the message and highlight points that need to be highlighted, using colours and different fonts. Great design enhances the copy and projects professionalism.


The last step is for us to pass the copy to you for review. You have the option of accepting it as it is or requesting revisions. Although we’re rarely asked for revisions, we are pleased to revise the copy and incorporate your suggestions. You can request as many revisions as it takes for you to be 100% satisfied with our work.

These processes are all interlinked for us at Daily Posts. The purpose of the offer is to entice the target audience. The purpose of the copy is to sell and prove that we can deliver on the offer. The purpose of the design is to strengthen the copy.

Our results across various industries and niches show that our approach is solid. We believe you will notice a significant increase in your ROI when you use our services.

Call us today at Daily Posts or sign up for an account and let’s begin the process of crafting a direct mail copy that delivers on its promise.


Empowering everyone we touch through creative copywriting!

Your one stop content writing agency- you choose the price - we deliver

  • Affordable Content Writing

    Affordable Content Writing

    You choose the website copy price based on the writing project you need to complete- $2, $3, $5 or $8 per 100 words.

  • Easy Writing Agency Process

    Easy Writing Agency Process

    Our checkbox briefing forms guide you through the info our digital copywriters will need to produce top quality written content.

  • Creative Copywriting

    Creative Copywriting

    We recruit talented communicators, and then train them to assess our briefs and produce imaginative copy that resonates with your audience.

  • Secure Virtual Office

    Secure Virtual Office

    Our winning formula combines effective recruitment, relevant training and our SSL secured bespoke virtual office to deliver copy on time and within budget- every time!

  • No Writing Project Too Big

    No Writing Project Too Big

    Whether you need a few blog posts written a week, or 200,000 words a day, we have the expert copywriters to deliver to the highest quality within your budget.

  • Your Copwriting Partner

    Your Copwriting Partner

    We learn what you like and then, where required, train our writers to deliver it. Many of our customers have worked with us for 5+ years.

Four Great Value Copywriting Levels

The best value written content you will find at each price point.

$0.02 per word

SEO Copywriting

Need cheap copy that is good quality. We can provide you with your copy fast!


$0.03 per word

Excellent web content

Content for web projects- New sites, blogs, guest posts, press releases and landing pages.

$0.05 per word

Premium Content

Extremely affordable - Premium quality. Well-researched content with superb flow.

$0.08 per word

Special Project Content

Content for adverts, micro-copy and technical documents. For copy that takes a lot of time.