Copywriting Writing

Copywriting is about selling an idea. The role of a copywriter is to sell the idea that a brand for which they write is the best in the business. They are trustworthy, credible and experts in their niche. Copywriting goes beyond just selling a product itself, but also sells the experience offered by the product.

 

Daily Posts’ Copywriting 

Before writing the copy, I jot down every conceivable fact about selling the idea. Then I get them organised and relate them to research and the copy platform.

James Cummings on Content and Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.


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David Ogilvy – 1955

It describes in clear and simple terms every emotional and physical benefit that customers will receive from a product. Copywriting and research go hand-in-hand; it’s easier to convince a prospect when you back up your argument with facts that sell an idea – just like the greatest ad man that ever lived, David Ogilvy.

What ideas do you want your customers and prospects to believe when they see your copies? How do you sell an experience with one product that defines your brand forever? Do you know how to write evergreen copies that are memorable, engaging and convincing?

Copywriting from Daily Posts is refreshing; it evokes emotions in your audience and gets your customers to pay attention. We write to the user in a language they understand, without losing sight of your brand’s voice. Our copies are eternal and live in the memory of your audience, compelling them to act.

What is Copywriting?

There are many descriptions of copywriting; in a generic sense, it comprises writing promotional materials and adverts such as videos, sales letters, brochures, headlines and website content. Bruce Bendinger’s definition is memorable: he describes copywriting as a skilled craft – one in which words are laid out on paper, scripted to time and infused with salesmanship.

Not only does salesmanship aim to lead a prospect to the end of the sales funnel; it also looks to convince the reader to take a specific action, such as sending an email to friends, clicking a link, calling a phone number or subscribing to a newsletter.

An effective copywriter dons several hats, such as psychologist, artist, researcher, scientist, and more. The hat we wear depends on the copy we’re crafting.

Copywriting is powerful and seductive. It can take you on a journey to the South of France, where you can taste delectable French cuisine and take long walks in the sand, without actually being there in person. It can even make you crave the experience of a pain-free sleep, when you buy a massage pillow. Good copywriting tells a story so well that your only choice is to convert if you want to enjoy the experience for yourself.

 

What are the benefits of copywriting from Daily Posts?

Boost your search engine ranking immediately by producing and distributing engaging copy, created naturally around keywords that are relevant to your business.

Turn researchers and casual visitors into customers. We produce well-researched, carefully crafted copy that your target customers cannot resist.

Increase your average visitor time-on-site by 70% with engaging copy.

Elevate your company from an ‘average Joe’ to an industry authority. We’ll produce original copy, often guided by insider industry knowledge.

Clear, concise, and flawless English that enhances your ability to communicate effectively with your readers.

Daily Posts is Your One-Stop Solution for Any Kind of Copywriting Service

We produce web copies that will increase your reach and make you sell immediately. Some of our copywriting services include:

Web Copywriting: Turn your website into a powerful sales tool via exceptional copy that compels and converts.

Sales and Landing Page Copywriting: Optimise your sales copy for immediate sales, lead generation and conversion.

Advertising Copywriting: Stop being ignored. Convert more readers with a few powerful advertising words today.

PR Copywriting: Turn your company news, stories and events into compelling selling points that convert with our PR copywriting services.

Email Marketing Copywriting: Optimise your most powerful marketing tool by creating irresistible emails and email templates that get your audience to take the actions you want.

Blog Post and Guest Post Copywriting: Establish yourself as a prime industry authority. Let Daily Posts will help you create and distribute high-quality, original, factual, and engaging blog articles that immediately boost your inbound traffic by over 30%.

At Daily Posts, We Have Expertise to Deliver, No Matter Your Requirements

Enjoy the confidence of knowing that the success of your business is in the hands of people who take copywriting seriously. We adopt an elaborate strategy for producing business copy and have the personnel to match:

Some of our writers have a background in medicine, engineering, while some are ICT professionals, beauty specialists, caregivers, psychologists, HR experts, and more. All this means that:

There’s almost always someone with relevant insider knowledge to connect with your target customers, as well as help you become a respected industry authority.

We have the capacity to deliver on projects of any size within your desired timeframe.

We do not outsource your content. This ensures accountability and control, whilst also saving you money.

With Daily Posts, you’re not dealing with amateurs who merely have a passion and flair for writing. You are in fact working with highly-trained copywriters. Through our secure virtual office, our copywriters from across the world participate in frequent training and evaluations to ensure we achieve and maintain perfection in copywriting.

This is what happens when amateurs produce your content

  • Resources are wasted by investing in average, generic copywriting that won’t provide a return on investment.
  • You’ll risk damaging the reputation of your business by producing poor-quality copy or constantly changing your message.
  • Your SEO efforts can be hurt, as SEO service providers rely mostly on practices like keyword stuffing and code manipulation. Google algorithms now penalise such tactics or ignore them at best.

Ready to order exceptional content at competitive prices?  Sign up with Daily Posts now.


Who needs copywriting?

Every business in the world needs copywriting services. This can include a byline at the bottom of your signpost; the product description that tells people what you’re offering; the ‘About Us’ page on your website; the brochure you read whilst waiting for your turn at the dentist’s; and the advertisement on the side of the bus when you’re going home from work. These are all copies produced by a copywriter.

Daily Posts offers copywriting services to software companies, addiction clinics, healthcare organizations, multinational corporations, financial institutions, non-profit organisations, schools, government agencies, small business and anyone who needs written content.

The retail market has witnessed exponential growth in the past few years. Any company or brand looking to compete needs a copywriter who entices readers to browse their website, engage with their content, shop and then return for more in future. The more content you generate, the easier it is to win the trust of your customers and increase your search engine rankings.

Why is copywriting important for business success?

A good copywriter can transform your SEO strategy. Think of your content as the bait required to hook visitors towards your new website. However, your content doesn’t stop its work there; it delivers on the promises made by giving your readers value for their time and solving a problem they might be facing.

As you continue to produce relevant content, your presence on search engines increases; more people know about your brand; influencers take note; and your website conversion rate increases. Ultimately, it all begins and ends with good content.

However, you have to be careful when hiring a copywriter. You’ll want someone with integrity and a reputation for delivering excellent results consistently. This is exactly what we do at Daily Posts. We staff the most creative writers, who will create a compelling story that establishes an emotional connection with your audience. Our SEO writers understand the power of words and possess an extensive vocabulary of psychological bait, known to convert even the most sceptical prospect.

Daily Posts Copywriting Services: We Create Copy that Sells Your Products and Your Business

Copywriting involves producing copy that sells a product, service – and sometimes even a person. This copy must be visible to your target customers and compelling enough to coerce them into taking the desired action.

As an e-business or traditional business with an online presence, you may have already realised that achieving the type of success you desire is difficult. To enjoy the business benefits that an online presence affords, you must:

Get seen by your customers: Only about 11% of websites in the world have relevant visibility on the top search engine, Google. The top three results for each search amass 60% of the organic clicks on average.

Get the customers you reach to engage with and buy from you: Unless you’re the only one offering a very important but totally different product, you’ll face stiff competition online.

90% of purchases start with an online research of which 86% go to a brick-and-mortar store to buy a product or enlist a service, where possible.

This means you’ll face competition from both online and offline businesses, while most websites are marketing for their competitors.

Many businesses respond to these challenges by commissioning mass content production, constantly overhauling their copy or purchasing expensive SEO services.

What are the qualities of a great copywriter?

  • A world-class researcher and interviewer
  • Comprehensive knowledge about the client’s audience
  • Understands customer psychology
  • Strong problem-solving skills
  • Expresses complicated terms or ideas in simple language
  • Delivers quality work consistently
  • Never fails to meet a deadline
  • Ability to multitask effectively, without losing focus
  • Knows when to stop learning and ask for help where necessary
  • Sticks to the rules
  • Knows SEO
  • Finds the inspiration to get past potential writer’s block
  • Knows how to tell a story
  • Stays informed
  • Learns quickly
  • Versatile
  • Handles criticism without taking offence
  • Has confidence in their own ability

How we write copies that engage and convert

Conversion only happens when visitors engage with your website. Engaging content is not just about you; it’s about getting to know your reader and crafting your message in a tone of voice they can relate to. The most successful businesses are those that attain high audience engagement.

To engage your readers, you must make an emotional connection. We see your audience as an individual and subsequently craft a direct, personal message that speaks to them. Our copies are designed to attract feedback and comments from your audience.

We know for a fact that emotions drive website visitors and can tap into this for increased engagement. We’re not afraid to challenge and dispel common beliefs, ask provoking questions and share revealing facts that compel the audience to engage and consider your content.

Create your Daily Posts client account now and get started on the sure path to online success.