Get Access to Copywriting Tips and Tricks with A Daily Posts Account
How effective is your web content strategy? Are you registering as much traffic as you would like? Partnering with a professional copywriting agency will do wonders for your website.
It’s well known that organisations who do their copywriting in-house experience some challenges with steady content supply and professional quality. This is especially common with businesses that are not marketing orientated. It takes time to craft the right message for your website and you could spend valuable hours stuck on trying to achieve the perfect landing page structure.
By working with a professional writing agency, you not only get access to quality content, but learn some copywriting tips and tricks to drive your brand to online success.
Call us on 02380 970 979 or visit Daily Posts to find out more.
Daily Posts are a copywriting agency that works with businesses across various niches to give them an edge over other online competitors. We do this by supplying them with a fresh stream of content on a regular basis. By updating their website with valuable information, they are able to attract more visitors and convert sales-ready leads.
In addition to providing compelling copy, we also give advice to our clients to help them maintain their website as a relevant source of information for customers. If your site is not recording as many visits or conversions as it used to, your copy may not be as convincing as you thought.
We can fix that immediately. Sign up with us to open an account today.
Copywriting tips and tricks to boost your site’s SEO
A good content marketing strategy is important for a website to perform effectively. One of the key factors of a successful online business is its search engine ranking. In order to increase web traffic volume and generate leads for business, there are a few tricks you can apply:
When a customer needs a service, one of the first things they do online is to type certain ‘keywords’ into the search engine space. The results that are subsequently displayed determine which business website they’ll visit. As a service with an online presence, it’s prudent to influence the results of these searches to benefit your own website.
To do so, our team at Daily Posts continually research keywords specific to certain industries to identify those that rank favourably. After collating them, we insert these high-ranking keywords into the original content we write for our clients. The result is a jump in their previous Google SERP ranking positions.
Linking is one way to improve the trustworthiness of your website. It involves receiving backlinks from high domain authorities. It’s like being recommended by a popular celebrity to someone you’ve never met. Of course, that ‘recommendation’ makes it easier for both of you to get along. So, how do you get a trustworthy site (such as The Economist for example) to link to you?
One way is to improve the quality of your website and attract more people to your webpages with good content. The more original and high-quality your web content, the more organic visitors it will attract. When you build and maintain an authority status in your niche, other quality websites will be willing to identify with your content. However, this does not happen overnight and requires consistency.
Another copywriting trick is to write a quality guest post for an influential site, and have them backlink to your webpage. However, ensure you do this the right way, as a blackhat technique can earn you a Google penalty if discovered.
Copywriting tips and tricks for sale pages
From searches and other external web channels, your ad copy links visitors back to an adjoining web page for further engagement and conversion. This entry point is important, because if the incoming visitor does not find what they are searching for, they’ll leave to visit other websites.
- Overcome buyers’ objection
When people land on your sales page, you want them to find it interesting. More so, interesting enough to inspire them to take the next step (buy, call your business line, register etc.). Some potential buyer’s objections include questions such as:
- Is this website trustworthy?
- Will I like this product when it arrives?
- How is this service better than that of the previous site?
At Daily Posts, it is the job of our copywriters to help customers overcome these objections, so they don’t bounce off with uncertainty. We write landing/sales pages that:
- Are easy to read and understand (no technical jargon)
- Is devoid of typos and grammatical mistakes
- Engages customers by supplying interesting information
- Convinces buyers the product is right for them
- Motivates action
Another essential copywriting tip is to master the art of writing killer headlines. There is a special trick to this, which involves using compelling words, alliteration and product benefits, among others.
Headlines can make your customer curious enough to click and land on your sales page. It pushes a potential customer closer to conversion.
More tips for your sales-page copywriting include:
- Using lots of White Space
- Making your content persuasive with clever writing
- Using bullet points to list items
- Write shorter sentences and paragraph blocks
Copywriting Tops and Tricks for Conversion
If you have satisfied every customer’s objection, it will help to further convince them by placing genuine positive product reviews and customer testimonials.
Sometimes, a satisfied customer’s detailed experience might just be enough to tip a yet-undecided customer towards completing a purchase. To make it real, have the customers submit (in their own words) a description about how they felt when using your product.
Powerful ‘Call-to-Action’ statements
‘Call to Action’ statements direct customers towards the desired action you want them to take. Place your CTAs at visible locations around your website and have cues pointing towards them. This is to grab the attention of your visitors and make them act.
Why Hire a Professional Copywriting Service?
In spite of all these tips, there’s only so much you can do to get your brand where you want. A professional touch is the perfect way to solidify your online authority.
You need a Daily Posts professional to:
- Save you time from arduous long hours crafting copy
- Get quality content on tap, any time you want
- Save money and resources
- Enrich your writing with professionalism and creativity.
Need we say more?
Sign up with us today to get more copywriting tips and tricks.