Copywriting Techniques

Daily Posts is a copywriting agency made up of professional and qualified writers who know the best ways to help your site generate organic traffic and write fascinating content that compels your readers to act. Our writers have years of experience writing copy for clients in various industries, so they understand search engine algorithms and can use that knowledge to help your site secure the top spot in every search engine result.

 

James Cummings on Content and Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.


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Our writers are passionate about their work and are skilled at researching and gathering information about whatever subject. You can rely on us to gather as much information as possible from stakeholders in your industry as we do not limit our research to just Google searches. Whatever form of copy we create, we make sure it is created in the language of your intended audience; this is so they can form an instant connection with your message.

We place a lot of emphasis on the quality of the work we deliver and this is why we only employ the best copywriters who are as dedicated to your brand as you are.

Copywriting Techniques to Instantly Connect with Your Audience

At Daily Posts, we employ copywriting techniques that produce not just good content but great content that goes the extra mile and guarantees you the top spot in search engine results as well as impressive conversion rates. When you sign up with us, you can be sure of masterfully-written content that employs a special blend of subtle and modern copywriting techniques that make your copy appealing and persuasive.

  • Stir up emotion in the reader

Great writers are able to use words to evoke emotions in their readers and should be able to create content that is relatable on an emotional level. Exceptional content can convince the reader that the writer understands how he/she is feeling and is able to help resolve whatever challenges they are facing.

  • Choose your words wisely

Words are the ultimate tools of every writer and words are also very important in selling a brand. A professional writer knows to select their words carefully as they have the power to sway or discourage a potential customer, and they also know that there are some words that are persuasive enough that they can create a connection and show commitment on the side of the brand. An expert writer knows that populating a content with too many action words will defeat the purpose of using them in the first place, so they know how to create the perfect piece with the exact right amount of action words.

  • Create a vivid image

This is a powerful instrument a copywriter can employ in stirring the emotions of their readers. This is because a message the reader can picture in their mind cannot be easily forgotten. A skilled copywriter knows how to tell a story that captures the attention of the audience and entices them to want to be a part of the world they have created and makes them feel a desire for the product or service being sold.

  • Sell the rewards, not the features

The natural impulse when trying to make a sale – or in this case, writing marketing content – is to consistently highlight the features of a brand or product and stress how unique they are. However, it’s essential to tell a potential buyer (in layman’s terms) how a particular product works and how it solves their problem, makes them feel better or gives them a higher sense of esteem. The benefits and features of a product might seem almost the same but be sure to recognise the subtle differences. Talk about the features in the copy but focus more on the benefits to the reader.

  • Trigger a sense of scarcity

So, you’ve identified the unique selling proposition (USP) to the reader and successfully communicated the rewards they’ll gain from using the product or patronising the service. What next? You should spark a sense of scarcity that creates urgency in them. Spotlight what makes the product superior to what the competition offers and make the reader feel the advertised product is in limited supply. This way, the reader will be encouraged to patronise the product or service now, rather than putting off any action until later.

  • Subtly and sparsely apply rhyming techniques

Poets have mastered the technique of rhyme for centuries and have captivated our imagination in doing so. Rhymes are musical and pleasant to the ear. They add a smooth, almost playful element and help to better store a message in the memory. Readers also tend to think of rhyming lines and words as more accurate and truthful. For example, a line like “Here are ways to minimise risks and maximise benefits” reads better and more easily than: “Here are ways to reduce your risk and increase your profits.”

Great copywriters know how to intelligently pepper their writing to stress important points and make the copy read more smoothly and memorably, without necessarily sounding too poetic.

Choosing Daily Posts for your copywriting job means you can be assured of getting copy that will make use of all the high-level techniques to bring you an engaging, intelligent and structurally-sound piece of writing.

Frequently Asked Questions

  • What is copywriting?

Copywriting is the process of writing content for the purpose of advertising or other kinds of marketing. Copywriting involves writing messages that are persuasive enough to prompt readers to take action such as buying a product, subscribing to a service and so on.

  • How much does copywriting cost?

Our services come in four packages: the $0.02 package which is mostly for smaller projects, the $0.03 package which is our most popular package, the $0.05 package and the $0.08 package. We are one of the most affordable agencies around, so you do not have to worry about our rates.

  • How long does it take to create a copy?

Once we’ve arrived at a decision about what you want, we set an attainable deadline and if the copywriter for your piece is unavailable we have other equally-competent writers who will take over without any delay.

  • What skills do your copywriters have?

Our writers are professional with years of experience; they pay attention to detail, are thorough and are competent at writing content that is appealing to readers. They are knowledgeable about various industries and, as such, can create content for clients in different industries. We make sure to train our writers frequently, so they can deliver the quality that is synonymous with Daily Posts.

  • Do you do technical writing?

We consider ourselves experts in technical writing and can create technical pieces tailored to you.

  • How do I contact you?

We are always available to receive your questions or enquiries at:

02380 970 979 or,

info@dailyposts.co.uk or,

Sign up today for an account with us.