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Copywriting for the Web

What is web copywriting?

Copywriting for the web involves the use of words to stir a reader to take a specific action. The words are put together in a copy that’s published and shared on the web. Examples of copy for the web include ads, blog posts and landing pages. Each of these are designed to sell your brand, product or services, such that the audience is convinced that a purchase or subscription is in their best interest.

Why do you need professional web copywriting?

The ‘wild wild web’ can be tough for a new business, or even an old business, to build a presence, especially in competitive niches. Professional web copywriters spend most of their time creating copy that not only gets found in search engines, but also moves prospects to buy.

At Daily Posts, our professional copywriters are experienced in writing copy for various kinds of businesses in different niches. We are able to produce highly-targeted copy that converts because we dig deep and do the necessary research. We learn who your target audience is and what your brand is about, effectively communicating your value to potential customers.

Professional copywriting for the web hinges on great research skills and the implementation of established SEO best practices. With us, you get copy that engages and entices the audience while pleasing the search engines.

What qualifications should a professional web copywriter have?

Experts in web copywriting don’t need specific degrees or educational qualifications to be good at what they do. That being said, many of the writers on our team do have backgrounds in communication-related fields, including advertising and English.

Our writers are great at web copywriting because they have developed the necessary skills over time. These include a great understanding of user experience, research skills, refined writing skills and, of course, creativity. These and a great deal of experience have contributed to our writers being among the most efficient web copywriters you’ll find.

How will web copywriting help you sell better?

Your website lets people know that you exist, but unless it’s properly optimised to be found, only a few might ever see you. The copy on your website serves many purposes, including helping you be found in search engines. With the smart use of SEO, the copy on your website can boost your visibility and help ensure that you’re found when users search for related products or services.

When you are found by prospects, you will only have completed one step of the journey because you still have to put in the work to convince the user to buy. Web copywriters know how to combine brilliant SEO and action-driving content to increase your chances of making more conversions and, ultimately, more sales.

What can I expect from an expert web copywriter?

Any copywriting for the web that is expected to drive results has to be done by an expert with the required experience. Our professional copywriters can understand your audience and craft the copy accordingly. You can also expect us to write balanced copy without hype. While emphasising the benefits of a product or service is important, the audience won’t find it appealing if they are faced with hype.

You can expect the pieces we send to you to be written with excellent grammar and have zero errors. All our copywriters are well-versed in the technicalities of SEO and know how to make your content appealing to both the audience and the search engines. We churn out copy quickly to ensure that you won’t have to wait too long before you get your content.

How to get started with web copywriting at Daily Posts

Are you dreading the process of having to call for a quote and explain your brief? Not to worry, you won’t have to do any of that. All you need is two minutes to set up your account. Once it has been activated, you can place as many orders as you like.

We undertake writing projects of any scope and scale. As long as it’s copywriting for the web, you can trust us to deliver it. Anytime you need to ask questions, we can be reached from your account or via phone on 02380 970979.

Any kind of web content you need, delivered on time.

At Daily Posts, we have completed a variety of web copywriting projects for clients in various niches. This includes blog posts, press releases and landing pages, among others. We create whatever copy is necessary to ensure that you can stay ahead, and we do it in good time too. With the number of professional writers we have working full-time from across the world, we are able to churn out copy quickly, no matter the scale of the project.

Our team of copywriters is made up of experienced writers who have backgrounds in various disciplines. This allows us to match certain tasks to specific writers, as long as that’s where their strengths lie. From fashion and travel to technology to medical copy, we know how to sell your value to the audience.

Quality copy is only 2 minutes away

Copywriting for the web doesn’t get any better than this. It only takes two minutes of your time to set up your account and place an order for the content you need. Start today and get your result-driven copy in no time.

Copywriting for the web is the art of writing copy for online businesses on the internet. It is no longer news that online business is fast growing and accepted by surfers. If offline establishments run ads to make sales, why not extend such service to online ventures?

The only way to make people know about the existence of a product is through an online advertisement and it is carried out through copywriting. Businesses desire sales and this has made the service of copywriters indispensable.

Types of copywriting services

Freelance writers

Freelance writers are registered on freelance platforms where they are employed by clients. Web owners often go to these platforms in search of professional writers who have track records and positive reviews. They work full time or part time depending on their choice and schedule.

Employed writers

Employed copywriters work for agencies. These agencies are set up by expert copywriters or other individuals. Clients relate directly with the director of such agencies who later assigns projects to employed copywriters.

Private writers

Private writers work on their own without registering under a platform. They are in control of their time and work on a part-time basis. 

What makes great copywriting for the web?

Great copywriting tasks are written in the active voice and often start with imperatives so that buyers can align themselves with what is being shared.

Web copy should include vital information about the product being sold and not just mere reports. Giving the customers all the needed information will make your piece more credible and trustworthy.

Headlines of great copywriters capture people’s attention. A headline that does not entice readers to take action or click further is a waste of effort. This art must be learned before embarking on any copywriting tasks.

Great web copywriting must be easy to scan through. There should be subheadings, bullet points, numbering, and italics, among others.

There should be a sense of urgency in copy. They should be made to feel that the product is only available for a limited time and that there are only a few available.

Since copywriting for the web is aimed at making the reader buy the product or service being advertised, the content should include a call to action.

 Facts about copywriting for the web

  • Error-free spellings and grammatical expressions create a sense of trust. Research has shown that about 74% of online users pay attention to errors in your web content. In the same vein, over 50% of online surfers will never do business with websites fraught with mistakes and errors.
  • The web is divided into different segments and each medium has its own requirements. Twitter, for instance, limits the number of words in a tweet. Using catchy but short words here will achieve great results. More detailed information can be used on other social media platforms.
  • Investing in attention-grabbing headlines is wise. About 80% of readers read only the headlines of copy.

 

Frequently Asked Questions

How do you make copy for the web?

We make copy for the web by writing short sentences and paragraphs to suit our clients’ specific requirements. We communicate directly with your audience using only active sentences.

What do you need to write copy for websites?

We get information from our clients regarding his business details and goals. It is important to align copy with the vision and mission of the company we are writing for. We are the voice of your business.

For how long have you been writing for the web?

We have been in the business for a while and successfully completed many jobs for satisfied clients the world over.

For more information about business copywriting services and how we can help you achieve faster sales, call us now on 02380970979.

Building your website is the fun part. The real work begins when you realise that you have to do a lot more to get your site in front of your target audience. Website copywriting is not a one-off project. Rather, it’s a process that lets you communicate persuasively with customers and leads via your website.

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Importance of Copywriting for the Web

The web is a busy place, and it can be tough to get yourself heard above all the noise. Good copy is not aimed solely at communicating with your website visitors, but also with search engines. Professionally-written SEO (search engine optimisation) copy is the first step towards ensuring that the people you want to find you actually do.

At Daily Posts, we are proud of our team of web copywriters who have years of experience creating all sorts of content for the web. We create copy that keeps your audience engaged and entertained, as well as copy that moves them to take an action.

Expertly-prepared copy can be a powerful tool for driving sales, while ensuring a better ROI than more traditional modes of advertising. Our writers can create copy that sells the value of your brand to those who need it most.

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