Daily Posts: Helping You Copywrite Your Blog Posts
James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.
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Generally, a good blog should create a communication link between you and your market, significantly increase your reach and enhance your SEO since great content always puts you in the search engine’s good book. But, most importantly, a good blog should be able to grow your customer base and boost your sales. If your website is not gaining in all of these through your blog, you need to improve on your copywriting. Fortunately, at Daily Posts, we have the most effective tricks to better improve your copy for your blogs. No matter the purpose of your blog, you will be able to write compelling copy that increases relevant interaction with your website.
Blogging, however, isn’t the same as copywriting. For some people, blogging is simply a hobby. For others, it is a commercial venture to make money. For ecommerce, it can be a way to engage and communicate with clients and prospects, thereby boosting sales.
Copywriting, on the other hand, is the art and science of purposefully crafting copy that persuades people to carry out a specific action. However, copywriting can enhance your blogging to produce better results. We at Daily Posts can help you apply powerful copywriting tools to your blog posts.
Sign up for Daily Posts’ copywriting services today.
How Copywriting Can Help Your Blog
Blogging as a hobby
There are people who blog for the fun of it. The passionate ones infuse their blog with their drive and develop the best content possible. They also dedicate their time with the aim of building a big audience or even a community. If you fall into this category, you may earnestly believe that you don’t need copywriting. You blog about your life, work, weekly experiences, hobbies, travel adventures – or even about your expertise – and you have little to no interest in making money (or perhaps didn’t realise you could make money blogging).
However, you want people to read your posts and crave a wider audience. But, even with all the passion and time ou put into your blog, you may still not reach the desired audience size. If this is the case with your blog, you might be wondering what the issue is. This is where copywriting comes in:
- To make your blog posts more focused and polished.
- To bring your blog more social media and organic search engine traffic.
- To help better engage your audience.
- To help your blog by persuading your audience to subscribe to a mailing list.
Daily Posts’ copywriting services can help you achieve all this.
Blogging for Extra Cash
This is the category of people that blog in the hope of making money by publishing affiliate marketing ads on their website, as well as publishing marketing posts from companies (who are willing to pay for the service) or even by reviewing products for rewards. Their blog posts usually share specific niche expertise. They too crave bigger audiences and will find copywriting extremely useful:
- Create more useful and informative blog posts – in turn drawing more attention to their blog.
- Generate traffic from search engines and social media.
- Drive and maintain engagement.
- Build and nurture a community of like-minded people and individuals that need your expertise.
- Use persuasive writing to grow a mailing list and compel their audience to follow a link.
The secret here is to provide as much relevant information to your readers as possible. This means there is a need for you to link rich and insightful content to your blog post so that they follow up on it. In as much as you are there for the money and are there to advertise, there is no reason your audience shouldn’t feel entertained.
Blogging for Businesses
When you blog to promote your brand, copywriting becomes even more essential. This is because your business blog is all about building trust and subtly creating awareness around your product or service to convert sales. Using substandard content on your company blog will only ruin your brand’s credibility. By copywriting your blog:
- You draw attention to your product or service.
- You build your brand’s reputation and credibility.
- You generate traffic from search engines (using SEO copywriting) and social media.
- You engage your prospects and clients.
- You convert leads to sales.
- You earn the loyalty of your customers.
When you hire Daily Posts to copywrite your blog posts, you get:
Purpose Driven Content
Every blog post should have a purpose. For businesses, it could be to create a buzz around a product or service by publishing useful, informative posts about its benefits. For other bloggers, it could be to grow their mailing lists or direct traffic to an advertiser’s product by discussing the product in a general term and using a ‘Call-to-Action’. To successfully undertake this content marketing strategy, you need copywriting skills. Knowledge of copywriting styles will ensure you get readers to take the desired actions even before finishing your content. Being able to write engaging blog posts does not cut it anymore, especially if you run your blog for business. However, if you don’t possess these skills, your best option is to hire someone that does.
Daily Posts can help you create purpose-driven content for your blog.
You have to see your headline as the breadcrumbs you leave on your readers trail to lead them to your blog posts. Target headlines that are going to make readers want to look through your post even if they never intended to do so in the first place. Just give them a taster and get their interest without giving up the main points.
At Daily Posts, we can help you craft irresistible headlines. One of the tricks we employ is incorporating numbers into your headlines. There are tons of content online every day begging for your reader’s attention. Which means they will be looking for posts they can get through in minutes. A headline like “7 easy ways to create awesome blog posts” will perform well because it suggests to readers that they can easily read through the blog post in under seven points.
Using question method or including the reader in a group in your blog headlines also provides results. Even when a reader is going through another article on your blog, a question-like blog headline on the “Related Posts” section will pique his or her interest since they will want to learn the answers.
Reader-Friendly Blog Posts
Copywriting is about persuasion – similar to that of salespeople. They reach out to prospects and persuade them accordingly by talking to them. You too can utilise this strategy for your blog posts. People love it when your focus is on them – when you care about their needs and don’t question their intelligence or beliefs.
Therefore, always research your audience to understand their needs and tailor your blog posts to satisfy them. Address your audience directly by using the term ‘You’ in your posts. Share your knowledge in a way that doesn’t belittle your audience’s intelligence. Use simple English. Strive for clarity. Use bullet points and subheadings and always reply to comments.
Depending on the scope of the topic, make your copy shorter so that the readers find it easy to go through. Instead of long posts, add relevant outbound links. Googlebot loves blogs that link to authority-relevant sites. It also adds value to your reader and answers some questions that might have been raised by them. However, ensure you incorporate the links naturally so that the article flows.
If you’re a copywriting expert, you may have already applied these tips to your blog posts. If you aren’t, then Daily Posts is here to help you craft blog posts that are reader-friendly.
Blog Posts Written for Both Your Audience and Search Engines
Your blog posts are for real people, but that doesn’t mean you should neglect the technology that helps reach those people. Search engines, for most bloggers, are a major source of traffic. This is because people rely on search engines to source the information they are looking for online. For instance, Google search processes more than 5.5 billion searches per day. By tailoring your blog posts for search engines too, you will pull in your own share of the organic traffic machines, like Google Search channel to blogs.
Crafting blog posts that appeal to your audience – and at the same time leverage search engine optimisation – requires SEO copywriting skills. Don’t have SEO copywriting skills? No problem. Daily Posts can help. We are experienced in using proven SEO methods to deliver content which search engines will love.
Beat Writer’s Block and Deliver Regular Blog Posts
Every writer experiences writer’s block. Whether you own a personal or business blog, you may have experienced writer’s block before and know that it can easily prevent you from producing regular blog posts. The problem is that your audience isn’t going to wait around until you find your muse again. When it comes both copywriting and blogging, consistency is key. You need to always maintain your pace in delivering stellar content to your audience. This ensures SEO growth which would be impacted if you experience writer’s block while writing your own posts.
The good news is that professional copywriters can easily transcend writer’s block. Whether you want a few quality posts written for your blog (while you battle writer’s block) or you need copywriters who can consistently deliver, all year round, Daily Posts is here to help.
What does a copywriter do?
You might think everyone, apart from you, understands the job of a copywriter, but that is not so. A copywriter is someone who writes persuasive copy to help his or her client’s businesses get across to their target audience. The difference between the copywriter and other experts who aim to achieve this is that the copywriter communicates with the target readers using only words. These words can be in the form of landing pages, brochures, scripts, blog posts, and so on. You see, there is no need to grope about when it comes to your blog posts, hire a copywriter today!
How can a copywriter add value to my blog?
Whether your blog is for creating a second source of income for you, a hobby, or serves to promote your business brand, you stand to gain a lot by hiring someone with the skills, experience and who is a professional in that field. A copywriter will do more than draft blog posts that flow without spelling errors. Whatever your audience, he or she is able to write quality blog content that is able to engage with them and generate more loyal readers for your blog.
How do you know what to write?
You give us titles, we come up with topics for your blog. We ask purpose-driven questions about your businesses, your blog, and we enquire into your previous posts and the style, tone and sentence construction methods. We also ask about your products and services, your competition, your marketing strategies and so on. This way we have a better understanding of what your audience is craving and develop fresher and better content accordingly. Generally, we ensure we get a good brief from you.
Do you outsource any work to third parties?
We write all our copy in-house and never outsource to a third party. If we need more hands for a project, we hire and train more people and bring them in. Therefore, you can trust your copywriting will be done by supervised and well-trained professionals.
Copywriting is different from blogging, but the potential it holds for your blog is limitless. Copywriting focuses on marketing and branding for businesses and whether you are interested in the business aspects of blogging or using it as a hobby, it has benefits for you still.