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Copywriting Advertising

Why You Need Copywriting Advertising for Your Brand

Copywriting advertising is important for every business, no matter how small.

Most businesses, however, go for the most cost-effective option without taking experience, niche, and other skills into consideration.

The consequence of developing low-quality content for a brand’s webpage undermines your entire business hence the need to hire a reliable copywriting agency that will deliver quality copy at an affordable price.

What Is Copywriting Advertising?

Copywriting advertising involves writing promotional text for the purpose of expanding a brand.

Copywriting is different from the usual form of writing as it entails combining certain words to grow a brand or business.

The aim of this form of writing is to increase brand awareness, and it should be persuasive enough to gear the reader to take a specified action. 

This form of writing can be done via different media, including billboards, social media, and other paper advertisements.

Types of Copywriting Advertising

There are many kinds of copywriting advertising

Marketing–This form of copywriting uses trends to help write advertisements for a brand.

Creative Copywriting–This type of copywriting advertising tells a story to the public.

Medical–Medical copywriting involves communicating medical information to an audience.

SEO–Search engine optimisation copywriting or digital copywriting is focused on producing articles that will rank highly in search engine results and drive traffic to the brand's blog.

Technical–This form of writing requires deep knowledge of a particular subject. Instruction manuals and user guides are used to provide information to a target audience.

Content–This copywriting advertising is web-specific. It focuses on a topic that provides information to the consumer rather than marketing and is written in the form of how-to articles.

What Makes Great Copywriting Advertising?

Effective copywriting creates brand awareness and engagement. Below are ways to identify a great copywriting piece.

  • It is written for a specific audience.
  • It offers a unique benefit or promise to the audience.
  • A good copywriting article helps its audience to make a decision.

It avoids misleading, vague and exaggerated words like try, could, hope, wish, maybe, perhaps, and strive. As an alternative, use assertive worlds like can and will to describe what your product or service can do for the reader.

  • A great copywriting article is clear and concise.
  • A great piece is attention-grabbing and has compelling headlines.
  • A great piece must have an emotional connection with its readers.

Facts about Copywriting Advertising

  • Copywriting engages about 59% of web visitors and connects a brand with potential clients.
  • Digital copywriting advertising costs 62% less than traditional marketing tactics and provides greater results.
  • Websites that publish at least 16 posts a month have more traffic than websites that publish four articles or less a month.
  • Small businesses with frequently updated blogs get 126% more growth than other businesses that don’t do the same.
  • Publishing compelling and appealing copy draws 7.8 more website traffic, and generates higher engagement rates.
  • Incorporating SEO, link building, keywords, and other techniques into web articles and blogs could replace paid ads.
  • In 2017, 45% of marketers claimed digital copywriting as the number one marketing strategy.

Frequently Asked Questions about Copywriting Advertising

Why can’t I write copy myself?

You can! However, by hiring a copywriter for your website, you’re delegating the important task to a professional.

Why do I need to hire a copywriter?

Hiring a professional copywriter to produce content for your website or blog means you will get the desired results in time.

Is copywriting advertising important?

Copywriting shapes the public perception of your business and creates brand awareness.

How is copywriting advertising different from other forms of writing?

Copywriting targets a particular audience. Writing effective copy for websites and blogs requires in-depth knowledge and research of a target audience.

How does copywriting help optimise my blog or web page?

A digital copywriter will help your page rank higher on Google’s search engine result pages by targeting specific keywords within copy.

How much does hiring a copywriter cost?

This depends on the copywriting agency. As with most services, you get what you pay for.

How do you meet up with deadlines?

At Daily Posts, we have more than enough staff to ensure your project is delivered on time and to perfection.

Call us on 02380 970979 for a friendly chat about your copywriting advertising project.

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