Daily Posts’ Powerful Advertising Copywriting Techniques That Bring Your Campaign Alive
Advertising copywriting provides powerful, creative and appealing content used in advertising and promotional campaigns for brands and products.
Advert copywriters work closely with the client or the company’s art director to create written or linguistic content that complements visual elements of advert copy. The job of a professional advertising copywriter is applicable to a range of media platforms and formats, including TV commercials, radio jingles, print and magazine advert copies, and digital media advert campaigns.
At Daily Posts, writers working on advert copywriting briefs are trained to clearly understand the client’s objective and their competition. This helps them to produce original and credible concepts and messages that resonate with the target audience.
Daily Posts: Five copywriting techniques we use to grab your audience
Good advert copywriting must be eye-catching, captivating, intriguing and persuade the reader to buy, sign up, patronise, use, visit, send – or meet any specific objective of the client.
At Daily Posts, our professional writers use a number of subtle and highly effective techniques to achieve the twin objectives of grabbing the target audience’s attention and getting a good percentage to take the required action as outlined in the client’s brief.
The copy echoes the client’s goals
Our writers are very skilled and experienced and understand the number one motivation to get the target audience to read or click on an advert. Beyond the striking graphic designs, the advert copywriters ensure that the message echoes what the reader dreams about.
That’s why like all good copywriters, an advertising copywriter must research and study all the various audiences in an advertising concept: the client, the competition, the industry and the target audience (especially the latter).
A good advertising copywriter finds out the average age of the target market, their background, gender, favourite hangout zones, likes and dislikes, language nuances and (importantly), their hopes and dreams.
We use eye-catching numbers and statistics in headlines
We understand the psychology of advertising and know that in this very creative art, the headline is the most important tool of a reader’s appeal.
Although less than 20% of the content, headlining is an intricate art that chalks up 80% of the creative process, because as advert guru David Ogilvy says: on average, five times as many people read the headline as read the body copy.
How do our writers ensure that they get the headlining right in client’s advert copywriting briefs? By using a couple of eye-catching techniques, like striking numbers and statistics or leading with strong benefits and making the reader want to know more.
Good headlining in advertising copywriting helps the reader to quickly run through the ‘rubble’ to get the ‘gem’ of the story. They love that you try to make their life easier by getting to the point with conspicuously positioned, relevant numbers and statistics anywhere in the copy, but especially in the headline.
Also, they show appreciation by reading on and contemplating the message.
We appeal to the reader’s sense of esteem
Self-esteem or a feeling of entitlement is a powerful element in the average individual which can be creatively explored to engage the reader, and encourage them to take required action.
So when writing advertising copies, our writers don’t just tell the reader to ‘buy the sleek car.’ They tie the call to action to their sense of esteem or feeling of entitlement.
For example, they can tell the reader to buy the car because they deserve it, or because it is a good reward for all their hard work, or that it perfectly suits their lifestyle.
We use the right emotional triggers
Emotions are always a powerful thing and nothing spurs actions more than the emotions we feel. At Daily Posts, our skilled and professional writers are trained to employ subtle emotional triggers in advert copywriters, exploring their expert knowledge of the behaviours and lifestyle of the target audience.
We use emotional triggers like a feeling of happiness, fulfilment, sadness, joy, commitment, love, or passion, to make the reader connect more with the message and therefore have a stronger urge to buy or use the advertised product.
We focus on the benefits
When writing advertising copywriting, it’s easy to get carried away with the spectacular features or USPs of the brand, product or service that places it miles ahead of its closest competition. We are experienced enough to know when feature highlights of the product or service become too much and begin to wear the toga of tedium and boredom.
We understand that the average reader wants to know the classic features of the product but doesn’t want to be bored with too many technicalities. Their focus is on how the product helps them to solve their problems or makes their life easier, now or as soon as possible.
So instead of over-stating the awesome ingredients of a new beauty cream, we emphasise how it cleanses all the blemishes in ‘x’ days and turns the user into Princess Bella.
How Professional Advertising Copywriting Helps To Achieve Clients’ Objectives
Creating brilliant advertising copy takes a lot of creativity and attention to detail. The result is an appealing piece of written art that makes the reader want to instantly associate with the product.
What elements does a professional advertising copywriting feature that makes it outstanding?
- It reshapes a readers’ world view – in a pleasant way!
- It helps them connect the dots.
- It mirrors their daily conversations.
- It avoids jargon and exaggeration.
- It cuts out the excesses.
Engaging the expert services of our world-leading value writing agency puts the zing in your advertising copywriting projects or a fully-fledged marketing or branding campaign.
Our writers are skilled, trained and carefully selected to ensure that every client gets a constant stream of premium quality copywriting with speedy delivery, whatever the content type or size of their projects.
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