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Copywriter wiki

Why do you need a copywriting service?

There are a good number of reasons why you might need to hire a copywriting company. Here are some of them. You need a copywriter if:

  • You are interested in the growth of your business.

  • Your search engine rankings are low.

  • Your marketing efforts are not hitting your target audience the way you want.

  • You do not have the time to craft compelling and high-quality content.

  • You need content to be published on a regular basis.

  • You do not have the skills to produce excellent content.

  • You do not have the time to do the research needed to develop content.

What will a copywriting service do for you?

There are many benefits you can get from hiring a copywriting service and this article cannot cover them all. Below are just a few of them. Copywriting services can:

  1. Get your readers to take action: A copywriting agency has a pool of writers that are experts at copy marketing. They are trained to write in such a way that your readers do not only read but that they will take the action you want them to take. If you want visitors to your site to sign up for your newsletter or make a purchase, they write in a way that your readers will feel compelled to do so.

  2. Write like you, like a human: Copywriters such as those who work with us at Daily Posts, are trained to write like humans. It is easy when writing, to lose focus of the audience and that is when writing starts sounding mechanical and routine. Good copywriters engage your readers in a lively, human to human conversation.

  3. Keep your content updated: If you regularly publish content, it is easy to forget about old content. A good writing company will keep track of your old content and keep them updated so that they remain relevant to the times.

  4. Access a pool of writers: When you work with a writing agency, you have access to a pool of writers. You are not stuck with just one writer. So if you are not comfortable with the tone or mode of writing of one writer, you can request another.

What kind of copywriter should you get?

You should get a writing agency that has proven experience. At Daily Posts, you can see that we have a track record of having boosted the conversion rates of our clients, increased the traffic to their site and increased the number of opens email newsletters gets.

You should get a writing company you can trust. Over the years, we have provided service to our clients that they have unrivalled trust in us. They know that we will do what we say we can do. We have proven over the years that we are good at what we do and that we deliver only the best.

What do you get when you sign up with Daily Posts?

  1. Easy briefing: Sometimes people have many fantastic ideas in their heads but do not know how to bring them out and clearly express it to other people. We know that it is important for you to tell us these great ideas and concepts you have, in a way that we can understand it perfectly so that we can generate the perfect content for you. To make this easier for you, we have created briefing templates that will guide you through the process of explaining what you want to be done. We have at least 13 briefing forms that you can use to explain the kind of content you want- you just have to pick which is most appropriate for you.

  2. Deadlines are never missed: Our system is set up in such a way that we can work around getting your content to you as fast as possible. At Daily Posts, someone is working every hour of the day. We have a pool of writers that have been carefully selected from all over the world and their work hours are paced such that we have no time lapses. We also have backup writers that can pick up the slack if needed. Sometimes we get clients who need content urgently, and so, without such a system we will fail them.

  3. Quality, quality and more quality: Usually when people get through work so fast, they tend to make mistakes or overlook important things. Thus, dropping the quality of the work. With us, fast does not mean shoddy. We work twice as hard to make sure that our quality matches our speed. Our writers are very careful with what they write and have been trained to carry out intense and extensive research for every piece they work on. We do not leave the responsibility of quality to our writers alone, we have a team of editors who go through every piece written, with a fine tooth comb. They proofread and edit to be sure that you are not handed substandard work.

  4. Daily Posts account: When you sign up with Daily Posts, you get an account you can log into. When you log in, you can see and follow the work being done on the brief you have submitted. You get to know what stage the work is at every step of the way. You do not only get to track the work, you can also review it when it is submitted and request revisions there and then. The platform also includes a payment system from which you can make payments with ease for the content you get.

  5. Great customer care: Our customers are constantly in touch with us. They reach out to us for a myriad of reasons which might be to request a revision, to edit a brief, to ask a question or to check up on work. Whatever the reason, our customer team is available to all of our clients round the clock. You can reach out to us anytime and we will handle whatever it is you need.

Let us get started

Getting started with one of the leading writing companies in the world is very easy. You only have to sign up for an account with us and once we get your sign up request, we will immediately contact you. You can also call us at 02380 970979 if you have any questions. We are available to talk to our clients 24/7. You just sign up today and let us create the right content for your business.

Copywriting: All the Basics You Need to Know

What is Copywriting?

Copywriting is the process of writing words to create brand awareness and advertise a product or service. The written words are known as copy. Copy is written on promotional materials, catalogues, brochures, billboards, emails, magazine ads, sales letters, websites, and social media.

Every good copywriting material gets a potential customer to take action. The action might be to engage with the website content, an organisation or a product; to click a link on social media, or to subscribe to a service.

Whether it is to build a satisfactory user journey or to create loyal customers that patronise a product, copywriting involves a call to action that sells its purpose.

Copywriting is an essential aspect of online marketing and marketing communications. Good copy attracts more web traffic which leads to high page ranking.

Types of Copywriting

At Daily Posts, we offer different types of engaging copywriting. Here they are:

  1. Marketing Copywriting: This involves creating persuasive copy that influences consumers to purchase a product or service. It produces effective marketing communications with the current trends.
  2. Technical Copywriting: Copy is created with knowledge of the medical or tech industry.
  3. SEO Copywriting: Search engine optimisation (SEO) copywriting makes web content appear at the top of the search engine results pages (SERPs). We use keywords and other SEO techniques to make your landing page rank high on the SERPs.
  4.  Content Copywriting: Content copywriting provides information on a specific topic to website users.
  5. Creative Copywriting:  This is all about making marketing communications creative and fun. Our copywriters use storytelling and catchy slogans to create brand awareness and customer loyalty for your product or service.
  6. Sales Copywriting: Copy convinces the reader to take action, like buying the product or contacting the company.

What Makes Great Copy

Excellent copy enables you to create brand awareness, garner customer loyalty market to customers and bring in sales.

Great copywriting helps optimise your website’s content. Once the content of a web page or blog post is written with the elements of compelling copywriting, it can increase site traffic and reduce bounce rates. Best of all, it can improve page rank on the SERP.

So, how can you identify copy that will achieve great results?

Here are some elements of great copywriting, which our writers use.

  • A great copywriter knows the target audience–It knows the demographics of potential customers and determines the type of copy perfect for it.
  • Great copywriting showcases the value a customer will get–Our copy lets users know what value they’ll get from your product or service
  • It connects with the consumer –It makes the user journey pleasant with engaging web content.
  • It has a unique selling point: Great copywriting shows the customer what differentiates the product from that of the competition and how the company’s product is a better choice.

Benefits of Copywriting

Copywriting is an integral part of marketing and advertising. When done right, it can improve your website’s rank online and you’ll get a high return on investment.

It improves your brand image:

Properly crafted copy will showcase the efficiency and professionalism of your brand to consumers. Excellent copy will

  • Make your message stand out.
  • Set you apart from the competition.
  • Give you an authority on the internet.
  • Make customers recognise your product.
  • Increase customer loyalty and conversion rate.

It improves customer relationship and feedback:

Quality copywriting creates a bond with consumers. They get to understand your product and become loyal customers.

At Daily Posts, we ensure your brand benefits from our copywriting services. Our copywriters craft words that improve your marketing communications and set your product or service apart from the competition.

Frequently Asked Questions on Copywriting

What copywriting services do you provide?

Daily Posts is a copywriting agency that writes all kinds of copy including magazine copy, SEO copy, web copy, technical copy, and advertorial copy. We partner with different organisations to create marketing content on billboards, catalogues, websites, product descriptions, brochures, landing pages, articles, guest posts, and press releases.

How much will it cost?

Our copywriting rates range from $0.02 per word for SEO copywriting to $0.08 for special project content. You can also sign up for a free trial to test how our marketing techniques reduce bounce rate and increase conversion.

Can you meet a tight deadline?

We will dedicate a team of trained writers to work on your project once we have an agreement and have set a deadline. Our copywriters work around the clock to write, edit and proofread your content.

To find out more about Daily Posts, visit our website. You can also contact us for excellent, persuasive and compelling copywriting.

What Is Copywriting?

Copywriting is the use of speech, text, or graphics for the purpose of promoting a product, business, person or idea. A copywriter carefully selects, constructs, and edits words to persuade the reader to take a specific action.

Copywriters produce content for websites, brochures, advertisements, billboards, catalogues, and emails.

Copywriters use intelligent writing techniques to sell an idea and prod the audience into taking a specific action.

That action could be to buy, sign up or engage with the advertised product, service, idea or business. That’s why a copywriter is often called “a salesman in print.”

Types of Copywriting

  • Web Copywriting: Web copy can be anything from blog posts which are often written in a conversational manner, emails that are brief, personal and informative to stimulate the reader’s interest, to social media posts with strict word counts that force the writers to be creative in communicating their ideas in the limited space.
  • Technical Copywriting: Content produced for technical copywriting includes user manuals for advanced computing software and hardware, posts covering new and upcoming technology and technological advancements, and tutorials for website design tools, among others.
  • Search Engine Optimisation Copywriting: The aim of SEO copywriting is to boost your website’s search engine ranking by focusing on articles that contain relevant keywords.
  • Ad Copywriting: Advert copywriting is a specific form of copywriting that involves the creation of content like jingles, slogans, taglines and headlines that are catchy and memorable.

What Makes Great Copywriting?

Achieving successful copywriting follows specific steps and guidelines:

Emphasise the benefits

The professional copywriter’s aim is to understand all the benefits of a product, so it can be appropriately relayed to the target audience in copy.

Know the target audience

Every product has a specific market, or at least a primary target market. It’s the client’s job to identify this market and the professional writer’s job to skew marketing copy to fit the language and style the audience can relate to. The copywriter must research and identify vital biodata, such as the audience’s gender, age, family status, occupation, interests, ethnicity, and average income level.

Use clever headlines

Headlines are the window to copy. If it doesn’t look attractive from the outside, people may not be interested in exploring the interior. In copywriting, readers judge the book by its cover–the text that accompanies a headline.

Call to Action (CTA)

Successful copywriting closes with a compelling call to action, which is information on how to enjoy the advantages gained from using the product. It could be a call to subscribe, email, sign up, visit a website or a physical store.

Facts about Copywriting

  • Researching the subject is typically more time-consuming than the actual writing. Copywriters need to be acquainted with the product and the target audience to write persuasive copy, so the research required is extensive.
  • Copywriting is result driven. Clients expect copywriters to drive the sales or of their products and services.
  • Copywriters need to stay updated on the trends, news, and developments in many fields.
  • Demand for copywriters and their services is on the rise as over 27 million pieces of content are churned out across the web every day.
  • There is no specific mould for copywriters. As long as they have a talent for research and compelling writing, a copywriter can be a retiree or a university student.

Frequently Asked Questions

What does a copywriter do?

From engaging with your customers to enhancing your brand, a good copywriter will understand your objectives and communicate with your audience in a way that compels them to take the desired action.

Why do I need a copywriting team?

For your website to be successful you need to draw and hold a substantial viewer base. For this to happen, you need quality content churned out with regularity. Copywriters understand multiple fields and can generate content that makes your website an authority in its niche.

What is the yardstick for measuring successful copywriting?

This depends on the purpose for which you hired the copywriter’s services. Mostly, this skews towards sales and page views, but sometimes you may judge the merits of our work based on your perception of the quality of the content we provide.

What is the difference between copywriting and content writing?

Those are just two different names for the same thing. Copywriting is the same thing as content writing.

Looking for copywriter wiki? Everything you need to know about copywriters can be found at DailyPosts website. We produce content for individuals and businesses to help them build relationships with their web visitors and customers. If your copy is lacking in panache, you will need one of our savvy copywriters.

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Copywriter wiki – Your questions about copywriting answered

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