A freelance copywriter is someone who produces copy on a contract basis for clients. A freelance copywriter is self-employed and is considered as an independent entrepreneur.
Freelance copywriters allocate their time in three ways:
Creative time allocation: Freelance copywriters spend 60 to 75 percent of their time on writing copy.
Sales time allocation: They spend their time sourcing for new clients.
Record keeping: The last bit of their time is spent taking stock of their financial standing.
Qualities of freelance copywriters: Freelance copywriters do not work permanently with officially structured creative teams. They seek projects to work on. Some freelance copywriters may work from home. Others may have mobile workstations depending on where the projects take them to.
Freelance copywriters provide web copy that covers specialisations like technology or finance functions. They drive traffic with the use of anchor links to desired websites. They are excellent wordsmiths who improve SEO with strong keyword copy.
Contract positioning: Great freelance copywriters have a contract in place. They adapt to meet briefing requirements as they come. These contracts show professionalism when required before the start of a project. Contracts get emailed or physically dispatched in person.
For the freelance copywriter, the client signing a contract before project commencement is the first line of defence. The copywriter is covered if any issue (like payment refusal) comes in after the project ends.
Incorporating speed, skill and time: Great freelance copywriters incorporate expertise in copy speed and skill delivery. Clients love timely delivery on projects, not caring how much time copywriters spend on research. Great freelance copywriters manage their time to meet deadlines and so choose project tasks carefully.
Valuable copy: Great freelance copywriters carry out extensive research to make articles distinct and valuable. Clients get impressed with rich and informative content. Great freelance copywriting presents excellent client value propositions.
Brief absorption: Great freelance copywriters make sure they understand a client’s brief. They understand what is required and expected of them. They communicate with the client on the steps that are being taken and how the brief will be handled.
Deliver consistent quality: Great freelance copywriters consistently deliver good copy.
Quick uptake: Great freelance copywriters learn not only on the job but quickly implement and translate knowledge into an excellent copy delivery.
Diversification of portfolios: Freelance copywriters accept projects from many clients, creating a diversification of portfolios. Clients may come from the health, engineering, construction, entertainment, and tourism industries.
Set their rates: Since freelance copywriters work for themselves, they set their own rates. Some freelance copywriters run with a flat fee while others charge by word count. To arrive at their rates, they sometimes consider the following:
Network: Freelance copywriters attend networking events to keep informed and get new projects. They join freelance copywriter groups to get direct information on project tasks as they break.
Freelancing by choice: More freelancing is happening by choice and not because it is a necessity. Statistics show 63 percent of freelancers in the UK freelanced by choice as opposed to having a regular job.
Growing upsurge: IPSE (the Association of Independent Professionals and the Self-Employed) in the UK show freelancers over the past four years have grown by 12 percent. For the next five years in the UK, self- employment is growing at an average annual rate of 3.5 percent.
Freelance copywriters do not have to work consistently in your office. Once they are properly briefed, they can achieve excellent results regardless of the location.
Freelance copywriters write using a conversational format. They will adapt to your industry tone.
No, freelance copywriters write for a diverse client industry. They equip themselves with a strong bank of knowledge from research.
Freelance copywriters don’t work for free. They are professionals and would give you a good price.
A request for your brief will be made on a briefing document. The document has detailed questions ranging from company goals to your service or product offerings, your target market, what challenges your clients may face, and a CTA.
There is no need for a physical meeting. Briefs can be handled by email and through phone conversations.