When looking for a copywriter to produce quality business-focused copy, one of the main factors to consider is pricing. You will likely already have a budget in mind and will also want to gauge the standard copywriting rates as they stand.
You’ll need to be aware that:
- Reputable copywriters or copywriting companies always give a detailed overview of their pricing on their websites. This shows transparency and gives a copywriting agency credibility.
- The type of copy you need will affect the copywriting quote you receive. The more complex the task, the more you can expect to pay. For instance, academic and technical copy will definitely cost more than blog content.
- The niche of the copy you need can also affect the copywriting you receive. Copy for certain niches can be very sensitive or difficult to craft and requires special attention.
- The level of influence and experience of the copywriter you hire will also sway the copywriting rates you are quoted. A copywriter who has been in the industry for over twenty years and has written for leading companies will probably charge you more than one with only a year’s experience (or very little influence).
- The level of quality you want is another factor that will define any quote. Naturally, when you need supreme quality copy, you would opt for someone with ample experience and influence. Such a copywriter would obviously charge you more than the less experienced ones.
At Daily Posts, we always aim for quality, and this is reinforced by the skills and creativity of the professional copywriters under our employ and our immense expertise in all types of copywriting. Our rates are very reasonable and our pricing is transparent.
Standard Copywriting Rates You Can Expect
There are three ways a copywriter or copywriting company can charge you.
By the Word
Pricing by word count is usually frowned upon by the copywriting community. This is because it presents copywriting as a product rather than a service. It favours quantity over quality, but copywriters don’t simply churn out words. They also engage in extensive research and invest their time and creativity into producing the best copy possible.
When paying a copywriter by the word, you can expect to pay between $0.01 and $1 per word. It depends largely on the type of copy you need, the niche involved, the quality you expect and the experience and influence of the copywriter or copywriting company you hire. Some experienced copywriters may insist on $1 per word, even if what you need is blog content.
By the Hour
If you have employees or have worked in a corporate office, then you are most likely used to hourly payment. Copywriters also charge their clients by the hour, but the actual rate is not fixed and is dependent on the level of experience the writer brings to the table. This is why it’s important to research the copywriter you want to hire to discover their level of skill.
Here are the standard rates:
- New copywriters are cheapest. However, they are untested. While there are some gems amongst them who can deliver quality copy, this is the group you go to when supreme quality isn’t your goal. They would charge you between $50 and $70 per hour.
- The midlist copywriters (that is, copywriters who have some years of experience). Copywriters under this category have already been tested, know their way around the industry and have some copywriting credits under their belts. With them, you can expect great quality. They would charge you between $70 and $100 per hour.
- The A-list copywriters are the celebrities of the copywriting world. When you hire them, you have a guarantee of quality. You may have to book this group well in advance, as they are much in demand. They will work closely with you to ensure you get nothing but copy that befits your goal. They would charge you between $100 and $180 per hour.
By the Job
This is a pricing model all copywriters recognise. Why? Because copywriters get to consider every factor involved in the copywriting project before giving you a quote. Typically, you would be expected to make a 50% upfront deposit, depending on whether you are a new client or a returning one. You’d need to reach an agreement with the copywriter to revisit the quote you were given if the scope of the job takes an unexpected turn.
However, there is no specific rate. It all depends on your agreement with the copywriter. The copywriter may put the following into consideration when providing a quote:
- Their level of experience.
- Their location. Copywriters in urban areas may charge more.
- Your status as a client.
- The planning involved.
- The level of creativity the job demands.
- The briefing and complexity of the work.
- The amount of research required.
- Whether the work requires the knowledge of SEO.
- Bulk or regular orders may fetch you a reduced rate.
- Copywriting jobs that involve meetings with clients or third-party liaisons may attract higher rates.
Don’t shop for price. Instead, shop for quality. Cheap copywriting services are cost-ineffective. This means that while you may be comfortable with using them now, it might not take long before you realise you need better copy. Therefore, you may end up paying a professional (again) to redo the work. Cheap copywriting services also hint at substandard copy that could destroy your brand’s credibility.
Choose a copywriter or copywriting company that will deliver quality. Daily Posts’ copywriters will go the extra mile to make your copy shine and entice. Sign up today.