Is it Really Important to Hire a Content Copywriter?
James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.
UK: 02380 970979
US (646) 679-7971
Like the Statue of Liberty to New York, London Bridge to London and the Eiffel Tower to Paris, so great copywriting is synonymous with a successful website. You simply cannot imagine one without the other.
Creating top-quality content on par or better than what similar brands in your niche are producing isn’t as easy as it seems. Your goal is to build a group of loyal followers who look forward to reading your content, respect your company as an authority and ultimately buy from you. While you focus on creating a marketable product, a content writer attracts the right crowd of people most likely to find your product useful.
No matter how beneficial your product or service, its reach will be very limited if users don’t know about it. Having a quality web content writer in your corner is like holding a microphone and shouting to the world that you have an offer worth checking out. Daily Posts writers are some of the best English-speaking copywriters you’ll ever work with.
We provide niche-specific writers to companies, digital marketers, small businesses, non-profits and large corporations who want to establish their brand voice and be heard. Our content is smart, interesting, engaging, riveting and persuasive. We don’t just produce content, we revolutionalise your digital marketing strategy for success.
What is a Content Copywriter?
A content copywriter creates compelling, high-quality content, aimed at pitching your brand as the ultimate solution and authority to the desired audience.
It incorporates both the job of a content writer to create marketable content and a copywriter to generate interest in your brand, as well as produce useful content that helps your audience and convinces prospects to make a purchase.
In the past, the primary job of a content copywriter was to create content for paid advertising, but the role has since evolved to include selling effectively by engaging the audience. It also involves incorporating keywords naturally for better SEO results.
The first job of a Daily Posts content writer is to attract the ‘right crowd’ to your website; by this, we mean targeted prospects who will find your content useful and are more likely to shop from you.
What can a Daily Posts content copywriter do for you?
Focus on production and day-to-day running of your business
We’ve spoken to many marketing specialists and business owners. One of the problems they all seem to share is the lack of time to consistently write good content. You’ll no doubt want to, but are simply too focused on operations to find the time. Therefore, outsource your content needs to Daily Posts; we do this regularly, so your writing will be more persuasive and effective.
Offer direct value to your reader
The converging point where copywriting and content marketing meet is the ability to create something of direct value to the reader. The SEO element is also important; hence, a content copywriter has to find the union between useful content that incorporates a high ranking keyword. These are the types of content that make you an authority, as well as increase outbound links and organic traffic.
Spark interest and command attention
A content copywriter must possess the skill to entice visitors to your website and get them to take your desired action. We keep your brand identity in mind as we write to infuse your tone of voice in the audience and establish an emotional connection.
With our copywriting team, you’ll get publishable content on a regular basis. Consistency is key when it comes to publishing content. This means updating your site and publishing fresh content regularly. With our team working round-the-clock, you won’t be short of relevant and up to date content.
There’s no use publishing content for a Christmas event if you only receive it after the festive season. Timing is strategic when it comes to publishing content. It must be published at the right time to reap the desired rewards. Subsequently, we work to ensure you don’t lose customers by not delivering your project on time.
Higher conversion rates
Over the years, we’ve increased the number of conversions our clients enjoy. We produce the kind of content that moves their readers to purchase from them.
What does a Content Copywriter do?
SEO Expert: A content copywriter doesn’t just produce 3,000-word contents for you. We also carry out keyword research to find the most competitive LSI keywords that optimise your content for Google and search intent. Our copies adhere to the latest SEO best practices, while we use effective methods such as great headlines, short paragraphs and powerful, emotional words that tug at the reader’s heartstrings.
Strategy, execution, promotion: Before starting writing, we attempt to understand the objectives of your content marketing and translate these into a roadmap for execution. After creating content, we edit, optimise and proofread it to ensure there are no errors. Finally, we can share your content online if you’re too busy to complete this task.
Blending content writing with copywriting: If you attempt to sell a product with every copy you create, your audience will more than likely ignore you. To balance both writing styles, our content ropes in your business objectives to create a positive image of your brand. We provide unique content for your audience. Instead of focusing on direct selling, we help them solve a problem.
Provide a variety of content: Content copywriters are some of the most versatile writers. They provide specialised content for news feeds, blogs, social media, emails, newsletters, and website pages. The content we create is framed on the business type and your target audience to maximise effectiveness. Sometimes, we have to brainstorm to develop concepts for storyboards and work with your in-house team of creative and marketing experts.
Is it Really Important to Hire a Content Copywriter?
Yes. Since Google have made changes to their algorithms (which affects the way Search Engine Optimisation works), content has now become even more important. To get the best results from Search Engine Optimisation, generate more leads and increase your customer base, content copywriting is key.
Do you want to improve your advertising results?
If so, you need the services of a copywriter. Expert copywriters abound with a writing company such as Daily Posts; you can read more here. You’ll need to make a compelling case to your reader that drives them to take action.
Provide value to your readers
Readers don’t want to visit your website to read about your services. They want to see content they can use and will only return to your website if you’re able to provide relevant and value-packed content.
Google now increases search engine rankings of websites that can hold the attention of (and engage with) their readers. If your readers return, Google interprets that you’re providing valuable and relevant information, leading to increased SERP rankings. A professional and creative copywriter is the best person to produce this kind of content for you.
Your website is not just about a great UI/UX
Finding a competent content copywriter is just as important as getting a good web designer. Many people tend to focus primarily on making a website beautiful, interactive and responsive. They want the site to have a great user interface (UI) and to create an awesome user experience (UX) for their visitors. However, it’s easy to forget about content in the midst of all this. Although your visually appealing website might attract visitors, if they can’t access great content, they won’t return.
Your Social Media marketing efforts are at risk of failure!
These days, advertising on social media platforms can yield great results by driving traffic to your website. For instance, it’s very likely you’re planning to run an ad campaign on a social media platform. Once traffic is generated to your website, you’ll want customers to find content that holds their attention. Your site’s content must therefore meet the expectations of visitors from your social media channels.
What Should You Look for When Hiring a Content Copywriter?
You’ll need a copywriter that:
- Writes creatively, yet simply
- Incorporates keywords into a piece without keyword stuffing
- Provides regular and on-demand content
- Has a good track record of success with other clients
- Creates copies that simultaneously appeal to both customers and search engines alike
- Crafts copies that are tailored to your audience
- Has ample experience with Search Engine Optimisation
All Content Writers produce good content, but not all can create an outstanding copy
Content is the generic term used to describe all consumable information on the internet. It is the currency of choice for successful brands and small businesses looking to compete on a small budget. A content copywriter goes beyond churning out regular content to write powerful pieces that people always want to read.
The temptation is to hire a cheap writer who creates 100 pieces each month, but what good is that if no one is reading your content or it doesn’t convert? A Daily Posts writer understands how your readers think; we gently nudge them to take your side and show just how much they’ll benefit from aligning with your brand.
At Daily Posts, we have the kind of copywriter you’re looking for. Our team of copywriters are knowledgeable, skilled and experienced enough to achieve the results you require. We are one of the leading writing agencies worldwide, with clients from all corners of the globe.
Register with us by signing up here. The process is simple and straightforward. After you sign up, our team will get in touch to guide you through the process of requesting and receiving content.