There are restrictions under which commercial copywriters write, especially those in sensitive industries, such as finance and health. Not abiding by those restrictions can be costly for a brand. That is why brands can’t afford to hire copywriters that do not understand these restrictions or who can’t write effective copies under the restrictions. Effective copywriting is hard enough without restrictions. However, our copywriters embrace the challenge and have the creativity to craft effective copies under such restrictions.
Some mistakes the wrong commercial copywriter could make that would cost you your customers and make you lose authority are:
As outrageous as this is, it still happens especially when you hire a copywriter who is not good enough to produce original content. Plagiarism is not only when an entire article is copied verbatim. Forgetting to give proper citations or adequate references and failing to carefully rephrase sentences and ideas can also be tagged as plagiarism.
Not only will the wrong commercial copywriter make you lose the trust of your readers by establishing you as an unoriginal source, search engines like Google de-ranks plagiarised content, causing you to lose traffic.
To avoid getting duplicitous content, hire a renowned commercial writing agency like Daily Posts. We produce unique and exclusive content guaranteed to captivate your audience and have search engines pushing you onto the first page of search results.
Flagrant keyword stuffing
Keyword stuffing refers to the practice of loading a web page with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. When you hire an unseasoned commercial copywriter, he will stuff your copy with keywords in an effort to get the search engine to pick up your copy when the keyword is searched.
Not only is this a black hat SEO strategy, it is aesthetically unpleasing. Imagine if your keyword is “medical supplies in London”, and the commercial copywriter makes a copy which reads, “do you need medical supplies in London? We sell the best medical supplies in London, so contact us for your medical supplies in London whenever you need medical supplies in London.”
How do you think your readers and search engines will react to such a copy?
Keyword stuffing may have worked in the past, but the algorithm for search engine ranking keeps changing—it does not work anymore, rather, it creates problems for the website and will eventually lead to a decline in your search ranking. Even if you don’t get penalised, your web visitors will leave because your copy is bland and repetitive.
At Daily Posts, we have a team of SEO-compliant commercial copywriters who know how best to use keywords and avoid black-hat SEO strategies like keyword stuffing.
Typographical errors and spelling errors
These are the most common mistakes encountered in copywriting. You may think it does not matter but research has shown that a greater percentage of web users pay attention to the quality of spelling and grammar on company websites and will avoid doing business with a company that made obvious spelling or grammar errors.
At Daily Posts, we have professional editors who go over each copy meticulously before it is delivered. They correct and proofread it until it passes all tests – whether syntactic, lexical or grammatical.
Services our commercial copywriter provide
There is almost no limit to the different types of commercial copywriting services we offer at Daily Posts. Whatever style you want, we’ll be able to deliver, whether it’s a brochure or a landing page. Using different styles of promotional copywriting can be very effective for your advertising campaign.
No matter the style you choose, we always use the right words to grab your customers’ attention. Daily Posts offers various commercial copywriting services that deliver value and help push growth. Some of the services we offer include:
All the copies we write are designed to convert even when such copies are generally designed by other firms simply to showcase the brand. For example, it’s not unusual for clients to get lots of orders for products listed in a brochure we designed because the commercial brochures we design are primed to sell the products, not just to showcase them.
Our Commercial Copywriters Have a Track Record of Success. We have proven over the years that we are good at we do. We have set sales records for various brands; that is why we are retained by hundreds of brands in the world. We have helped local businesses expand to become big players nationally by bringing in sales and engendering customer loyalty. And we will do the same for you.
Your Success is Our Pride
Our copywriters are proud and passionate about what they do. We love the smile on our client’s face when the commercial copy we prepared brought in more sales than expected. We love it when our email copies double the revenue of our client. And we love it when our landing page copies bring in more sign-ups and leads. We will help you do the same.
The reason we have been able to produce the fantastic results we have generated over the years is because of the ingenuity of our copywriters. We follow an in-house guideline that enables us to make an offer to your prospects they can’t refuse.
We give your business a voice
We also understand the importance of brand harmony and voice and we ensure all the copy we write are in line with your brand voice and style.
There is no single commercial copywriting strategy that works all the time. Some strategies are more useful sometimes than others. For instance, there are times when it’s just enough to focus on the benefits a product or service will offer to the prospect. But other times you may need to paint a detailed picture of the problem and make the prospect feel the pain and frustration before offering your product and services as a solution.
We Understand Your Customers
Our approach to copywriting begins with a well-executed research. We start with your target audience and study them intimately. Daily Posts commercial copywriters find out all they can about the prospects because we have a culture of writing like the piece was being addressed to a spouse. We try to find out the prospects’ age, sex, income, and other demographic information. We learn the prospects’ motivation and pain. We try to also understand their challenges and see life the way they do.
We also try to understand any objections about similar products they have, why they stick to a brand, and why they leave. We also learn how they communicate. The process is thorough, but it’s just the beginning for us. It’s this research that enables us to speak to your prospects in a way that will make them trust your brand.
We understand your business
We try to understand the service you provide. We try to get all the facts and find how it can benefit your audience. We try to find deeper benefits your prospect care about and to show them the product was made specifically for them, highlighting things they care about.
We also compile anything that would help sell the copy such as images, credentials, certifications, and social proof to show that what you promise is within their grasp once they take action. The more you show in your copy rather than tell, the stronger the copy.
The next step for most of our copywriters is to get in the zone. They first try to come up with an offer your client cannot resist. This may necessitate some back and forth with you to ensure the offer is irresistible. The simple truth is that a very solid copy would find it hard to sell a poor offer but a poor copy can easily sell a strong offer. That is the reason our copywriters put effort into this process.
Quality is assured
We have a quality control department at Daily Posts. It consists of editors and proofreaders. The editors go through the copy and correct anything that should be corrected. They make the sentences stronger, cross-check facts and figures, and ensure everything is in order. The editors also help to eliminate grammar and punctuation errors.
Daily Posts guarantees 100% customer satisfaction to its clients. Once you get the copy, you can demand any changes or revision you want, and we will honour it till you’re satisfied.
What is commercial copywriting?
Commercial copywriting is a type of copywriting which is targeted at advertising a particular product or service in such a way that it persuades the reader to take a specific action. The action could be buying a product, downloading an eBook, subscribing to a service or signing up for a package.
What information do you require before you start?
Before we start we would like to know the medium your copy would be displayed on – print or web, if web, then what page (Landing Page, Service Page, About Us), how many words your copy would be, whether you would like it to be optimised for search engines, and finally, your deadline.
What are your limitations when it comes to length of commercial copies?
At Daily Posts, we have no limitations when it comes to crafting commercial copies for your business. Your commercial copy could be a one-liner, a 500-word copy or even those that require 30,000 words a day. We have the resources to meet your needs, no matter the length or depth of your copy.
Can your commercial copywriters create a copy for my specific field?
Yes, we can. Daily Posts has hundreds of expert copywriters who specialise in different fields, therefore, we can write for any industry you belong to. We have written for the fashion industry, tech gurus, law firms, healthcare industry, financial sector, and so many diverse fields with successful feedbacks. We carry out researches in order to understand your product and service better and ask you questions where necessary in order to create an exceptional copy for your business.
At Daily Posts, we offer different packages all at highly affordable prices, so you can get the commercial copywriting service which suits you best, without exceeding your budget. We have worked with both individually-run businesses and larger organisations over the years, always proving to be up to the task.
To find out how we can grow your online presence, call us on 02380 970979.
A commercial copywriter puts words together to form copy that engages the users to increase brand awareness. A commercial copywriter can write for agencies, organisations, and companies and receive pay for rendering such service. A commercial copywriter can also work for radio, TV, and other media organisations.
Commercial copywriters focus on producing quality content for advertising or promotional purposes that speaks to potential customers and increase conversion rates. They produce advertisement copy, brochure, catalogue, sales letters, internal corporate newsletters, training manuals, office procedures, corporate vision statements, company reports, motivational posters, and other marketing communications.
The SEO commercial copywriter composes high-quality content for search engine optimisation purposes. She produces writing that boosts ranking in search result pages.
This commercial writer creates compelling copy that speaks to customers about what an organisation has to offer them.
The product copywriters compose quality content that describes a product to the target audience and understand their purchase motivations to increase brand awareness. They provide product specifications and benefits to potential customers.
The web content commercial copywriter writes content that boosts traffic to a web page and turns the visitors to customers.
The business writer writes about the past, present, and future activities of an organisation using financial statistics and words that speak to the target audience.
Research is necessary for the gathering of information. This way, a research-oriented commercial copywriter can easily understand the target audience and their needs.
Daily Posts is a writing agency that deals with all things copywriting. Whether you own a start-up business or a big company, we have exactly what you need to break ahead and stay on top of your niche. Our expert writers craft commercial copies that yield high profits for our clients.
Daily Posts commercial copywriters write copies that help companies and firms convert prospects to customers. For over a decade, we have established ourselves as the go-to business for excellent copies. Our copywriters specialize in helping brands tell their story in a way that is relatable to their customer and prospect. In addition, we help corporate bodies and commercial institutions persuade prospects that their product or service is the perfect solution that delivers more than it promises.
We are a copywriting agency with multitalented copywriters in different parts of the world who produce copies that engage web users and impel them to take action. Our commercial copywriters can help you create a superior copy that will revamp your website, blog or business pages, emails, e-magazines, and social media posts.
Our service is affordable. We offer a premium service that is affordable and can be adapted to your budget. If you are not sure of the best combination of commercial service you need to boost growth, get in touch with us and we will help you select a combination of services within your budget that will deliver real growth for your brand. Contact us today to get started.