Catalogue Copywriter Services

Creating catalogue content is delicate work, as it must convince the reader - in just a brief line or two - that the item is worth purchasing. Your catalogue shouldn't be filled with boring, unconvincing descriptions, so let Daily Posts help you make the best of your content to attract more customers and drive sales.

Frequently Asked Questions (FAQ)

Here are some of the questions we get asked most frequently..

We have 3 main levels. $0.03 per word, $0.05 per word, and $0.08 per word. The vast majority of our clients are happy with our $0.03 per word content, which they tell us is equivalent to content costing double that rate with our competitors. We also offer content at $0.02 per word for simple projects. lp!
This is the question we get asked most. The simple answer is technology, recruitment and training. We have built a virtual office over the last 2 years to take care of all the administrative side of content. We have recruited people who were educated in the UK and US but now live all over the world. They are intelligent, dedicated journalists that we pay salaries. They represent great value for money. We have a 20-day induction all writing staff complete. They then receive regular training through the virtual office and have a personal development plan so they can improve on different types of content. The processes we have established are incredibly efficient, and the team of Daily Posts writers are superb.
Of course! If you would like to see samples then give us a call or setup an account and we will share some with you.
Yes, absolutely! Ordering online is a simple process. Setup an account here and you can have your content in process in minutes. You can also chat to us through our live support function at the bottom of each page. If you prefer Skype then add YesDailyPosts. Our phone number is 02380 970979 (+44 2380 970979 from overseas). The number for our US office is at the top of the page.
Again, absolutely yes! We have a number of clients for whom we provide for all their content needs on a regular daily, weekly, fortnightly, or monthly basis. We can even upload the content to your platforms. Some of our clients require over 1000 content units per month. Some require 1 blog post a week.
Yes, you can! If you would like to order more than a hundred pieces of one of our products or would like to blend a package to tailor to your business requirements, then our CSV upload functionality may be for you. We make ordering easy and can deliver content in excel, word, .txt or directly to a database. Whatever suits you best.

Daily Posts: Catalogue Copywriters that Inspire Sales

Your catalogue may contain many beautiful images – some of which may capture the consumers’ attention and even tell a good story. However, the bottom line remains that images alone are insufficient for driving conversion and generating sales.

Why? Because they are just product images. When consumers look at them, they may see elegant clothes, gorgeous shoes or body cream, but that is all the images tell them, and that isn’t enough to compel them to make a purchase.

This is where a catalogue copywriter comes in. You need to target a specific group of consumers and subtly educate them about the features and benefits of your products, and direct them to a store where they can make a purchase.

Daily Posts’ copywriters can help you craft catalogue copy that gives your product a voice of its own and guides consumers towards placing an order or visiting a store near them to pick up your product.

Create an account today.

How Our Copywriters Enrich Your Catalogue Copy with Texts that Complement Your Product Images

To elevate your product images and help consumers discern the value of your product, your catalogue copy needs to answer a set of important questions. These are questions consumers would likely be thinking about when they initially looked at your catalogue.

For instance, when consumers view that pretty dress (in your catalogue), they could be wondering:

  • Does it come in my size and favourite colour?
  • Will I get a discount when I order two or more?
  • Where can I make my order?
  • What material is the dress made of? It looks satiny, but I need to be sure.
  • Is it wash-and-wear or will I have to always iron after washing?
  • Where was it made? I love Italian clothes.
  • What about shipping?

To ensure our copywriters incorporate the most vital information into your catalogue copy, we may request the following details:

Product Name 

A working name will suffice. We just need a name to work with, so there’s no confusion along the way. This may also help our copywriters get a deeper understanding of your product.

Where was the product produced? 

This can be especially impactful if your product was made in a region or country known for quality.

What’s Your Reason for Including Each Product in the Catalogue?

This is very important, as it can give our copywriters an insight into the benefits of your products.


Consumers will definitely want to know where they can buy your product. Is it available in top retail shops online? Is it available worldwide. Or is it only available in your store in London for example? 

Pricing and Discounts

To better craft a catalogue copy that will sell your products, we will need a fair knowledge of the pricing of each unit, as well as any available discounts. 

Product Specifications

This includes the size, weight, colour, fabric type, operating system info and so on. If we discover that the size or weight of your product is a selling point, we will highlight that in your catalogue. For instance, is it the smallest or the lightest AC in the world?

The Benefits of Your Product features to Consumers

Product features are great in catalogues, but when they offer no obvious benefits, why should consumers care? Your AC is the smallest in the world? Good. Does that mean it’s easy to install and consumers will save on installation costs? Your phone comes with an 8-gigabyte RAM. Does that mean it’s super-fast?

Does the Product Complement Another Product?

Does using, eating, or wearing Product A and Product B together elevate their values, tastes or appeal? If yes, then Product A can be used to sell Product B and vice versa. This strategy is worth utilising when constructing your catalogue copy.


Do you have competitors? If so, we need to know who they are. When we write your catalogue copy, we don’t only focus on helping you sell more products. We also want to give you a competitive advantage, so knowing and researching your competitors will help us do that.

Is the Product New?

This is a very important question, as new products offer exciting possibilities to consumers. Also, if it’s an improved version of an old product, we want to know. These are details we can leverage to influence consumers to purchase your product.

How Can Consumers Reach Your Support Team?

A great customer support system makes happy, lasting customers. It’s possible that after scanning your catalogue, consumers might require more information about your product and may need to speak directly with your support team.  When you provide Daily Posts with this information, our copywriters will then seamlessly incorporate it in your catalogue copy, so that you don’t lose potential customers simply because they have no way of reaching your team.

Why Hire Daily Posts to Craft Your Catalogue Copy?

Online Catalogue Copy that is Search Engine Optimised

Unlike print catalogues, online ones need to be Search Engine Optimised. When you consider that 80% of consumers research products online before making purchases, you realise that organic traffic from search engines is a gem that only the unwise would neglect.

At Daily Posts, we integrate SEO tools, strategies and analytics with your online catalogue copy to:

  • Place the link to your online catalogue at the top of search results for relevant keywords.
  • Elevate your products above those of your competitors.
  • Help your online catalogue pull more organic search engine traffic.

A Catalogue Copy that Resonates with Your Prospects

When you hire Daily Posts to deliver your catalogue copy, our copywriters will first research your audience to understand who they are and what their needs are. Then, we will tailor a copy that connects with them – on both a professional and emotional level – and inspire them to make purchase decisions that favour your products. We do this by pointing out the benefits of your product features to them.

A Flawless Catalogue Copy

By a flawless catalogue copy, we are promising you satisfaction in every aspect of our catalogue copywriting service. This means that you will get a catalogue copy:

  • That exudes originality and quality.
  • That is error-free.
  • That is concise and non-redundant.
  • That is delivered within deadline.
  • That will convert prospects into customers.

Set up your account now and begin seeing great results with your catalogue copies.

Empowering everyone we touch through creative copywriting!

Your one stop content writing agency- you choose the price - we deliver

  • Affordable Content Writing

    Affordable Content Writing

    You choose the website copy price based on the writing project you need to complete- $2, $3, $5 or $8 per 100 words.

  • Easy Writing Agency Process

    Easy Writing Agency Process

    Our checkbox briefing forms guide you through the info our digital copywriters will need to produce top quality written content.

  • Creative Copywriting

    Creative Copywriting

    We recruit talented communicators, and then train them to assess our briefs and produce imaginative copy that resonates with your audience.

  • Secure Virtual Office

    Secure Virtual Office

    Our winning formula combines effective recruitment, relevant training and our SSL secured bespoke virtual office to deliver copy on time and within budget- every time!

  • No Writing Project Too Big

    No Writing Project Too Big

    Whether you need a few blog posts written a week, or 200,000 words a day, we have the expert copywriters to deliver to the highest quality within your budget.

  • Your Copwriting Partner

    Your Copwriting Partner

    We learn what you like and then, where required, train our writers to deliver it. Many of our customers have worked with us for 5+ years.

Four Great Value Copywriting Levels

The best value written content you will find at each price point.

$0.02 per word

SEO Copywriting

Need cheap copy that is good quality. We can provide you with your copy fast!


$0.03 per word

Excellent web content

Content for web projects- New sites, blogs, guest posts, press releases and landing pages.

$0.05 per word

Premium Content

Extremely affordable - Premium quality. Well-researched content with superb flow.

$0.08 per word

Special Project Content

Content for adverts, micro-copy and technical documents. For copy that takes a lot of time.