Daily Posts: Catalogue Copywriters that Inspire Sales
Your catalogue may contain many beautiful images – some of which may capture the consumers’ attention and even tell a good story. However, the bottom line remains that images alone are insufficient for driving conversion and generating sales.
Why? Because they are just product images. When consumers look at them, they may see elegant clothes, gorgeous shoes or body cream, but that is all the images tell them, and that isn’t enough to compel them to make a purchase.
This is where a catalogue copywriter comes in. You need to target a specific group of consumers and subtly educate them about the features and benefits of your products, and direct them to a store where they can make a purchase.
Daily Posts’ copywriters can help you craft catalogue copy that gives your product a voice of its own and guides consumers towards placing an order or visiting a store near them to pick up your product.
How Our Copywriters Enrich Your Catalogue Copy with Texts that Complement Your Product Images
To elevate your product images and help consumers discern the value of your product, your catalogue copy needs to answer a set of important questions. These are questions consumers would likely be thinking about when they initially looked at your catalogue.
For instance, when consumers view that pretty dress (in your catalogue), they could be wondering:
- Does it come in my size and favourite colour?
- Will I get a discount when I order two or more?
- Where can I make my order?
- What material is the dress made of? It looks satiny, but I need to be sure.
- Is it wash-and-wear or will I have to always iron after washing?
- Where was it made? I love Italian clothes.
- What about shipping?
To ensure our copywriters incorporate the most vital information into your catalogue copy, we may request the following details:
A working name will suffice. We just need a name to work with, so there’s no confusion along the way. This may also help our copywriters get a deeper understanding of your product.
Where was the product produced?
This can be especially impactful if your product was made in a region or country known for quality.
What’s Your Reason for Including Each Product in the Catalogue?
This is very important, as it can give our copywriters an insight into the benefits of your products.
Consumers will definitely want to know where they can buy your product. Is it available in top retail shops online? Is it available worldwide. Or is it only available in your store in London for example?
Pricing and Discounts
To better craft a catalogue copy that will sell your products, we will need a fair knowledge of the pricing of each unit, as well as any available discounts.
This includes the size, weight, colour, fabric type, operating system info and so on. If we discover that the size or weight of your product is a selling point, we will highlight that in your catalogue. For instance, is it the smallest or the lightest AC in the world?
The Benefits of Your Product features to Consumers
Product features are great in catalogues, but when they offer no obvious benefits, why should consumers care? Your AC is the smallest in the world? Good. Does that mean it’s easy to install and consumers will save on installation costs? Your phone comes with an 8-gigabyte RAM. Does that mean it’s super-fast?
Does the Product Complement Another Product?
Does using, eating, or wearing Product A and Product B together elevate their values, tastes or appeal? If yes, then Product A can be used to sell Product B and vice versa. This strategy is worth utilising when constructing your catalogue copy.
Do you have competitors? If so, we need to know who they are. When we write your catalogue copy, we don’t only focus on helping you sell more products. We also want to give you a competitive advantage, so knowing and researching your competitors will help us do that.
Is the Product New?
This is a very important question, as new products offer exciting possibilities to consumers. Also, if it’s an improved version of an old product, we want to know. These are details we can leverage to influence consumers to purchase your product.
How Can Consumers Reach Your Support Team?
A great customer support system makes happy, lasting customers. It’s possible that after scanning your catalogue, consumers might require more information about your product and may need to speak directly with your support team. When you provide Daily Posts with this information, our copywriters will then seamlessly incorporate it in your catalogue copy, so that you don’t lose potential customers simply because they have no way of reaching your team.
Why Hire Daily Posts to Craft Your Catalogue Copy?
Online Catalogue Copy that is Search Engine Optimised
Unlike print catalogues, online ones need to be Search Engine Optimised. When you consider that 80% of consumers research products online before making purchases, you realise that organic traffic from search engines is a gem that only the unwise would neglect.
At Daily Posts, we integrate SEO tools, strategies and analytics with your online catalogue copy to:
- Place the link to your online catalogue at the top of search results for relevant keywords.
- Elevate your products above those of your competitors.
- Help your online catalogue pull more organic search engine traffic.
A Catalogue Copy that Resonates with Your Prospects
When you hire Daily Posts to deliver your catalogue copy, our copywriters will first research your audience to understand who they are and what their needs are. Then, we will tailor a copy that connects with them – on both a professional and emotional level – and inspire them to make purchase decisions that favour your products. We do this by pointing out the benefits of your product features to them.
A Flawless Catalogue Copy
By a flawless catalogue copy, we are promising you satisfaction in every aspect of our catalogue copywriting service. This means that you will get a catalogue copy:
- That exudes originality and quality.
- That is error-free.
- That is concise and non-redundant.
- That is delivered within deadline.
- That will convert prospects into customers.