Boost Your Company’s Reputation with Daily Posts’ Specialist Brand Copywriting Services
Many businesses spend huge sums on adverts, websites and branding campaigns. However, they pay less attention to the most important tool in brand building- quality copywriting. Not the terse copies in adverts but the longer texts of engaging and compelling content marketing that are strategically distributed through various channels.
Some of the world’s most successful firms understand that copywriting must be an integral part of their overall brand development and expansion strategy. That’s why they invest adequate time, energy and resources in churning out important press releases, new letters, email marketing, and web copies every day.
Brand copywriting is a professional calling that demands experience and specialist knowledge on how to craft the right message in the right way and to the right audience in order to get the desired result.
Companies who neglect incorporating brand copywriting into their marketing campaign run the risks of losing their brand appeal and profit-generating potentials in the long term.
Astute CEOs and business executives rely on the expert services of reputable writing agencies like Daily Posts to help them produce a continuous stream of high quality marketing content pieces. This way, the client is able to achieve significant boost in brand reputation and business profit potentials.
Our writing company has some of the most talented and best trained copywriters who will ensure that your business gets a consistent corporate voice that is distinct and pulls weight in the marketplace.
Sign up now to get started with Daily Posts’ brand copywriting for your business communication projects.
What is brand copywriting?
Most businesses sell their products and services by using corporate-speak to communicate their messages and value propositions to various audiences. However, the message is often obscured or completely lost in a humdrum of jargon, waffle, verbiage, hype and confusing technical terminologies.
In content marketing which is targeted at the brand’s specific market, this is bad writing or ‘communication noise.’Bad writing such as this could de-market your brand.
The solution is quality brand copywriting which general focus is to enhance your company’s value and reputation in the marketplace.
Brand copywriting is about engaging the reader with stories that reinforces the positive perceptions of the brand and dismisses any negative ideas in the minds of the target market. This is achieved using creatively written and strategically positioned content that grabs their attention.
Brand copywriting employs the fundamental principles of good grammar and business writing to connect with the audience and to persuade them to think more favourably about the brand and its products.
The contents are backed up with accurate data and statistics and written to read in a natural, flowing style like people would normally speak.
The copy is also enriched with important keywords which are evenly and tactically distributed in the content to build certain brand associations with the reader as well as improve web search rankings.
A good brand copywriting closes with a call to action (CTA) that follows logically and reads persuasively.
How Daily Posts can helpdevelop your brand value with quality copywriting
When your business attainshigh brand value, it commands brand authority in the industry and to a considerable extent, can influence and control the market. This is the end vision of most business owners.
Now that you understand that the core of building brand value is a continuous stream of best quality brand copywriting to the target market, as well as at the most opportune times and places, you’re most likely wondering what then makes a goodcopy?
At our writing agency, our top level professional writers ensure that they incorporate certain vital elements in the client’s brand content marketing copies.
These key qualities help make the copies engaging and compelling and persuade the reader to have positive perceptions about the brand and its products.
Maintain a consistent tonein the copy
Every business has a distinct tone of voice. You can perceive it in the ‘sound’ of their blog posts, social media shares, YouTube videos and other marketing materials. A company’s tone of voice will potentially draw or repel customers and prospects to it or its products.
When working on a client’s branding copy, our trained professional writers first identify or define this voice, make it friendly and trustworthy, help the brand own it and keep it consistent. This contributes in developing the client’s brand authority and perception.
Connect with audiences on an emotional level
On the surface, people patronize a business, product or service because it offers greater benefits or rewards. However, there’s a bigger element that often plays underneath: Emotion. Many consumers follow a brand or buy its products because they connect emotionally with it, and not because of logic or reasoning.
According to studies, the emotional responses of readers to a copy, influence their decision more than the actual content.
When writing content, our copywriters are always infusing emotional elements in the appropriate places in your copy to achieve this objective. This includes using emotional triggers. These are words that address the needs and desires of the reader and communicate ideas like trust, value, esteem, pleasure, and respect.
Other techniques include the use of intriguing headlines and a compelling call to action that persuades the reader to make a decision that aligns with the client’s objective.
Make it conversational
In contrast to the corporate-speak of most businesses, our writing company’s approach to brand copywriting is to adopt a writing style and tone that is human and conversational, while still being professional.
The copies are simple, crisp, precise and concise, with shorter sentences and a language that speaks directly to the audience. The aim is to develop outstanding copies that the target market can easily relate to and respond to more positively and quickly.
The copy reads easily and conveniently
Our writing agency’s unique copywriting style makes our client’s copies look easy and convenient to the reader. We make them sound smart, rather than hardwork.
This doesn’t mean it takes little effort to produce the copies. In contrast, it takes a lot of creativity and thinking outside of the box to produce copies that grab and retain the attention of readers.
Using effective brand copy techniques like bullet points, numbered lists, and bold statements, our professional writers are able to produce copies that stand out and automatically attract readers.
Best quality brand copies are your surefire tools to building brand value and authority in the marketplace. Sign up today with Daily Post to get started.