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Is your company struggling with its website copy? You could improve its value and functionality by hiring a reputable copywriting agency.
Companies that work together with copywriting agencies notice an improvement in web traffic and conversion rates. There is also the opportunity to grow, by producing versatile and interesting content that is not just limited to your niche.
Daily Posts writing agency has a team of diverse and highly-skilled copywriters, experienced in writing across different sectors and industries. Our versatility helps businesses maintain an edge over their competititors by winning over customers with valuable content.
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In addition to producing quality copy, we share basic tips and advice with our clients to ensure their website remains a hot-spot for visitors and customers alike. Does your website record a high cart-abandonment rate? Your ‘Call to Action’ statement may not be so powerful after all.
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Copywriting Tips to Increase the SEO Quality of your Site
If you work with content as a strategy for online business growth (which you should), you’ll know one of the key performance indices of a performing website is its search engine ranking. You will also know how effective search engine ranking is in generating organic leads. There are techniques you can apply to enhance the SEO quality of your website.
- Keyword placement
At Daily Posts, we put a lot of effort into keyword research. When a potential customer searches on Google for services they need, they use certain words or phrases called ‘keywords’. For example, a person in need of window replacements for their home might type in ‘Sash windows London’ to identify businesses in their area that sell or replace sash windows.
We identify high-ranking keywords and phrases specific to certain industries and place them in client content for high-ranking search results. By having valuable content which will attract links from high quality websites, you should observe an increase in traffic volume and more qualified leads.
In real life, we can trust someone we have never met before, because a friend we trust very much has recommended them to us. This is the same principle behind celebrity endorsement of products. Similarly, Google algorithms highly rank websites when they are linked to by high quality domains. For example, if Time Magazine or Forbes links to your web content, this ‘referral’ boosts your Trust flow and increases potential to rank highly on SERPs.
To get such influential ‘referrals’, ensure your content is fresh and of a high standard and produce on a regular basis. This means combining research and writing skill to churn out valuable content. Additionally, you can offer to write a top-quality guest post for a trustworthy website and use a name anchor to link back to your website.
Tips on Copywriting for Engagement
Now your website may be performing well for search and attracting sizeable site traffic to your web pages, but are those pages ‘sticking’ visitors? Your landing page should contain interesting content to retain those visitors and keep them returning.
- Emphasise benefits, not product/services
When writing a landing page to engage potential customers, lead with your benefits and not just the solutions. The fact is that customers already know what solutions they need, so they are numb to a solutions-led copy strategy.
For instance, instead of “Our Sash Windows Prevent Draught in Winter”, your headline could read “Save Energy Bills by £30 monthly with Our Sash Windows”. While there’s nothing wrong with listing solutions, it shouldn’t be the bedrock of your website’s sales or landing pages.
- Write a killer headline
Our copywriters practice headline writing regularly. There is a science to writing headlines that attract and encourage visitors to read the remainder of the content. For one, a good combination of figures and words provide an attractive contrast, like the second heading example above.
Another tip on copywriting headlines is the use of powerful words. Instead of saying “Our SEO Techniques will improve your Search Rankings”, we would much prefer “Leapfrog Your Website Over Competitors with Our Copywriting Services”. We apply similar strategies for our customers.
Add structure to your landing page by writing shorter sentences, using shorter blocks of paragraphs, bullet points and witty image captions.
Tips on Copywriting for Website Conversion
Engagement rates alone won’t sell your products. You need copy to coerce users to the final step – conversion. Drive up conversion rates with savvy copy.
- Use real customer testimonials
Interview customers who are satisfied with your product/services and include their testimonials on your sales page. It is more effective when you include images and short descriptions of their profession and location (with their permission of course).
- Use strong ‘Call to Action’ statements
Customers need something to direct them to the next action. A short sentence (or word) urging them to ‘Register’ or ‘Buy now’ allows them to complete their goal. The effectiveness of disclosing what happens when users click on a button has also been proven. For example, if a button reads, ‘Click here and get immediate access to downloads’, this is likely to increase conversion rates.
- Use images as cues
This may not fall exactly under ‘Copywriting tips’, as it is more design related. However, copywriting and design go ‘stylus in hand’. In your copy images, the people (or features) should appear to look at or point to an adjoining ‘Call to Action’ button. This has a way of directing the prospective buyer towards the CTA instruction.
Why Hire a Professional Writing Agency?
The benefits are numerous. In addition to getting tips on copywriting, you can:
- Save time crafting copy in-house
- Get a professional tone for your business voice
- Steady supply of fresh website content
- Get creative angles on your content
Daily Posts copywriting agency promises 100% original content for its clients with every project.
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