Daily Posts: Best Copywriting Agency in Advertising
Do you run an established brand that needs to revamp its image and etch itself more in the consciousness of target audience? Or is your business new and you want an advertising copy that powerfully announces your arrival in the market and make the market instantly notice your brand?
One of the most powerful medium to make a good and lasting impression and get them to begin to seriously consider a product or idea is advertising. And a good advertising copy is the terrain of a professional and experienced copywriter.
At Daily Posts, our writers are equipped with the skills and techniques to produce powerful advertising copies that connect with the audience and triggers higher sale figures for the client.
With a long list of successful projects and subsequent amazing impacts in the marketplace, Daily Posts have become the go-to experts for brilliant advertising copies many of the world’s leading names.
With the bespoke and secure virtual office, great management practice and simple client copy order process of our writing company, we have become the preferred writing company for some of the biggest brands on the globe.
Sign up with us today to get started and enjoy the unlimited benefits of working with the world’s best value writing agency.
What is advertising copywriting?
Advertising copywriting is the creative content production for adverting and promotional campaigns.
It involves crafting short but powerful and persuasive lines for adverts and promotional campaigns. Examples includes billboards adverts, web copy marketing campaigns, social media branding projects, newspaper and magazine ads, tv commercials and radio jingles.
Although an advertising copywriting piece is taken as whole, technically there are four components in an advertising content. They are the headline, the image, the body copy and the payoff.
Each unit requires specific and articulate skills and approaches to create a flowing, logical whole that captures the eye and the mind and compels the reader to take the desired action.
It is only image or visual component that is mostly the job of a graphic artist or art director, but with informed input or guide from a professional copywriter.
In addition to the fundamentals that make a good advertising copywriting, a client usually has some specific ideas contained in the brief.
At our writing agency, writers are trained to creatively proven advertising copy techniques with specific client instruction to produce brilliant and catchy concepts that stand out and resonate with the target audience.
Daily Posts: How we achieve brilliant advertising copywriting for clients
At our writing agency, we understand that brilliant advertising copywriting requires the precision and attention to details of a scientist and the charm and creativity of an artist.
So we do much than simply produce words for promotional copies. We create contents that instantly catch the eye, that intrigues, that triggers the right emotion, and that makes the product tor idea irresistible to the reader.
It is an art and science that positively shapes or reshapes the reader’s perspectives about an idea or product, reflects their hopes and dreams, and powerfully projects possibilities and their own capacities to them.
Good advertising copywriting weeds out corporate speak, jargon and verbiage. It helps the reader connects the dots and present a logical whole. It reminds them of the immense power at their disposal. It makes them feel better about themselves or take actions that will achieve that object.
Simply, a good advertising copywriter is about the reader and how the product gives them more power to live or feel better — In simple, precise and powerfully expressive words.
What skills and subtle techniques do our writers use in achieving these objectives?
The advert highlights the rewards to the reader
True, the reader is thrilled by the amazing features of the products and how it’s latest, most advanced gizmo in the market; but what he’s really looking for is how it makes his life easier and fulfils his dreams.
So a good advertising copywriting talks about the features of the product, but only briefly. Otherwise, they soon begin to sound tedious, repetitive and meaningless hum to the reader.
Instead, the features are quickly translated and expressed in great benefits of the product.
This is called the item’s unique selling points (USP). In simple terms, it means the benefits that make it a better, more desirable option than the rest of the competition.
We understand the average reader wants to know the classic features of product but doesn’t want to be bored with too much technicalities. His focus is on how the product helps him solve his problems or makes his life easier now or as soon as possible.
The advert mirrors the reader’s hope and dreams
A reader is interested in an advertising piece only to the extent the promoted product or idea is connect to their short term objectives or long term dreams.
That is why at our writing agency, when we receive a client’s brief, the first thing we do is to thoroughly research the target audience. These include details like their age, location, background, gender, income group, education level, lifestyle, and most importantly, their hopes and dreams.
These details are useful in finding a common ground that sync with the best features of the promoted product or idea.
The advert explores the power of big numbers and statistics that directly relate to the reader
This is especially key in the headline, first paragraph of the body copy and the payoff line. At Daily Posts, we understand these are the most important units in the reading psychology of the eye in advertising.
The advert stimulates the reader’s sense of esteem
Our writers use delicate techniques in an advertising copy to stroke the reader’s ego and give them a sense of higher status from using the advertised product. This is creative exploration of natural human sentiments, rather than an exploitation of the reader’s emotions.
For example, a professional advertising copywriting will tie a female product with looking and feeling beautiful and attractive. A young male wants to look and feel fit, athletic and loved by the opposite sex. A working class, middle aged family man wants products and services that present him a higher societal status like a sleek car.
The advert stimulates the right emotions in the reader
This is closely related to the point above. The difference is that while the technique above is used to appeal to the reader’s sense of esteem, this skill sets the reader in the right mood that makes them to want the product now.
Our professional writers understand the words and tricks that make the reader connect the promoted product with a feeling of happiness, fulfillment, love, commitment and so on.
There’s a reason why the world’s leading brands count on the expertise and experience of Daily Posts for their advertising copywriting projects.
Sign up today to get started on the path of increased brand exposure, higher brand value and great profit-making potentials your business, product service or idea.